Social media fast food fight: McDonalds vs KFC
Writing his memoir, 'Goodbye To All That', Robert Graves reminded himself that 'people like reading about food and drink'; so I've decided to write about burgers and fried chicken, alongside social media (always adds flavour).
I want to investigate the idea that most people see BIG corporate Twitter accounts as some kind of barefaced shill, only followed by the devout.
I looked at KFC and McDonald's tweets from October 2012, to see how they do it. This is by no means an exhaustive audit, nor is it scientific. I also add that I'm a pescetarian of six weeks, and following these feeds has been somewhat of a coping mechanism.
I must highlight there's a separate McDonald's Corp account, @McDonaldsCorp, that is pretty darn great, and I've given it a good nod at the bottom of the article.
Your tweets are only as good as your tweeter
Twitter is a simple platform for users. It is microblogging, tone of voice with some 'micro-content curation' thrown in – choosing photos and links to add to your text, deigning when to retweet and when to @reply. All this you know.
The difficult thing about simple is it's easy to have a bash and end up mired in banality. Walking a fine line requires balance.
McDonald's was a little bit 'monotony and Monopoly' . At one point the @McDonald's account tweets 13 times in a row about its Monopoly promotion. It's a popular competition, and has an interesting history, but the tweets are inane, and serve to dilute semi-interesting offerings.