Social Media plays an increasingly important role in many business marketing efforts. It's one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results. While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers.
It's particularly important since recent research has shown the average time spent using social media is increasing. According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media.
Since social media has a 100% higher lead-to-close rate than outbound marketing, it's important to eliminate the stumbles.
Here are 5 simple tips that will help you reach your prospects more effectively using social media:
Don't be an egghead. The first impression a prospect forms is often based on your profile picture.
Unfortunately, a lot of people haven't taken the time to add an image to their profile, leaving the Twitter egg or a grayed out silhouette on LinkedIn. To social media users, that signals either a dead account or, worse, a spammer. That's not the impression you want to leave a prospect. You don't necessarily need a professional head shot, but a clear photo, used across all profiles, will show prospects you're real and credible.
Back off the Sales Pitch. It can be real easy to fall into the habit of making your sales pitch when using social media. Resist that urge. Build relationships by sharing relevant, informational content, both your own and content from others your prospects would find helpful. Become a resource and the sales will come.