Ad Tech's Content Director On Building A Better Digital Future
With 10 shows in 7 countries, their speakers, workshops, and exhibits, make Ad Tech is a hub for digital marketers worldwide. As the one of the conference's Content Directors, Tameka Kee is shaping national and global digital conversations.
"We're the place that connects all the digital dots — connecting the buyers to the sellers. Pulling together social media, video, mobile, data, and really every part. It's where you go to get the full picture."
As a lifelong gamer — someone who, as a kid, had every video game system imaginable, Kee was fascinated with tangible technology early on.
"Everyone is a gamer," she said of the growth of games and why people love them. In listening to her, it becomes evident that she has true passion — from Sonic The Hedgehog to Sega to Tetris to Mortal Kombat to Journey.
Kee began her career at MediaPost, and eventually became a reporter at Paid Content, covering the video game and social gaming business.
After then, she oversaw content development for Digiday. In 2011, she was brought on by AdTech, where she has the role of choosing speakers and creating dynamic and relevant panels.
"If you eat, sleep, and breathe digital like I do, then Ad Tech is the conference for you. It's about online advertising. It's about digital media. It's about the tools you use to buy your ads. It's about evaluating the content in your ads. It's about building social games. It's about finding your audience."
The next Ad Tech conference will be held in New York on November 7 and 8, 2012 at the Javits Center.
As someone who has both written about tech and now has a broader perch from which to see the entire technology landscape as a whole, her perspective is unique. She has also watched the Los Angeles ecosystem change over the last five years.
"I'd like to see the Silicon Beach Fest grow into a more formidable conference," she said of Los Angeles' first city-wide festival that brought together all elements of the region's growing technology economy. "I thought it was incredible — with more time and more sponsorship, I think it could be even more amazing."
"It would be great to see tech here become more culturally diverse than just the Westside of L.A., too. There's lots of room for diversity in digital."
