Several Facebook page managers are crying foul at decreased fan counts and lowered levels of engagement. But what's to blame? PostRocket, which helps brands manage their Facebook campaigns, addressed several rumors with its take on what's going on with EdgeRank, the Facebook algorithm that determines what is seen and by whom.
Mike Maghsoudi, PostRocket's co-founder, wrote about a few of the rumors swirling around,with regard to decreased page numbers. Maghsoudi addressed the notion that Facebook tweaked the EdgeRank algorithm to hurt fan pages, countering that this was done to make it so that users see the content they'd be most likely to interact with. He suggested that pages that are blaming EdgeRank should refocus some of that angst into creating better content.
Maghsoudi did take Facebook Insights to task, however, noting that it is a bit wonky at the moment.