How To Optimize LinkedIn's New Company Pages
Despite its no-nonsense, all-business remit, LinkedIn isn't afraid of cutting a dash in the office and has updated its image in a number of ways recently.
Unlike the changes we're seeing on some other social networks, LinkedIn's have all been genuine improvements which put functionality and community first.
This week saw major changes to a feature that's previously been rather frustrating for managers: Company pages.
LinkedIn has always concentrated on putting the individual first, so building a unified company presence on the site has had unique challenges in the past. Hopefully this makeover will give companies a chance to give their branding a more dynamic presence.
Having just updated Econsultancy's LinkedIn page, I thought it would be good to run through the major changes and look at ways to optimise your business page on LinkedIn...
1. Banner images
The first change you'll spot when you log in to your company page is a request to upload an image.
On closer examination this turns out to be a banner, much like Facebook's timeline cover image. Here you'll want something bold and eye-catching. If you aren't a supermajor with an instantly recognizable logo, then consider adding information including a strapline to your banner.
Here's one I made earlier for Econsultancy:
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