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Amazon Tests Ad Tool That Rivals Google, Criteo

amazon tests ad tool that rivals google criteo

Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.

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Social Data – The Key to Supercharging Your ROI [Sponsored]

facebook explains data collection from non users to quell concerns

Are you using marketing strategies from a few years ago, or even a few months ago? That’s not going to win any Superbowls and it’s definitely not winning customers. Keeping up to date with the best practices for utilizing social data is a critical must-do for campaign success.

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