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4 Simple Ways to Improve Your Social Media Marketing Strategy

4 simple ways to improve your social media marketing strategyMore consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums.

For this reason alone, building and maintaining a strong presence on social media is now vital to connecting with your customers, gaining new ones, and increasing awareness to your brand.

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Pinterest Adding Visually-Matched Ad Content to Search Results, Expanding Opportunities

pinterest adding visually matched ad content to search results expanding opportunitiesWhile Facebook continues to evolve social more generally, and Snapchat captures attention with its innovative visual tools, I do enjoy seeing how Pinterest is blazing its own path and developing unique products on their own accord.

Once not much more than a digital pin board application, Pinterest has evolved significantly in recent times – you might not necessarily be as aware of Pinterest’s development as you are of the other big platforms, but the changes are significant, and bear relevance for a great many brands looking to best utilize social and generate best returns.

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7 Selling Techniques for Social Media [Infographic]

7 selling techniques for social mediaThe advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.

Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.

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LinkedIn Adds ‘Suggested Skills’ and Expanded Audience Insights (with Video Coming Soon?)

linkedin adds suggested skills and expanded audience insights with video coming soonLinkedIn has released a heap of updates in recent months – although some were re-introductions of old functionalities which they’d removed. But either way, LinkedIn’s added a wide range of tools and features, many of which have immediate, significant benefits, so it’s important to keep up.

Continuing on this line, last week, LinkedIn added access to their new, post-level audience insights via desktop.

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3 Reasons Why It’s Time to Redesign Your Company Blog

3 reasons why its time to redesign your company blogAbout a month ago, we fully revamped our company blog for the first time in about five years. Looking at our blog now versus its former design is like a night and day transition - while there was nothing “wrong” with the way it used to look and function, it was definitely time to hit refresh and bring our blog into the present.

Are you thinking about redesigning your brand’s blog, but not sure if it’s really worth the time and effort?

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