Instagram is currently the fastest growing social media platform, but with all those extra users, and images being posted, and the algorithm-defined feed showing people what it thinks they want to see, what’s really important, from a marketing perspective, is just how influential is it?
Do Instagram posts really lead to people making purchases? How do people use Instagram in the buying process? Who, specifically, is most likely to use the platform when planning?
Facebook’s improved lead capture forms are working wonders for small-medium size businesses.
In this post, I'll outline three reasons why so many companies are happy with the new option.
Social platforms are always switching things up on you - just when you think you've got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.
This is particularly evident in their optimal image dimensions. Facebook's Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can't just ignore it - increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you're presentation is up to speed, and that you're maximizing your opportunities through your visual assets.
Snapchat is a monster. According to the social media giant, over 166 million people use the app every day to connect with their friends and explore curated content from top publishers. Snapchat users also spend an average of 30 minutes on the platform daily.
Probably the most mind-boggling stat is that Snapchat reaches 45% of all 18 to 24 year old social media users in the U.S, according to eMarketer.
The name of your business serves various crucially important purposes, not only for top-of-mind awareness, but there are also SEO and web optimization benefits to consider when coming up with your ideal business moniker.
People have goldfish minds on the internet. Give your business a long, multi-syllabled name and those who come across it may not even read it to the end – let alone type out your twenty-character domain name to reach your website. Keep it short and memorable, and think about something visual that people will remember and which can inspire a striking logo.
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