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10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy

10 ways b2b marketers can incorporate video into their content marketing strategy

If you have access to the internet, it’s likely that you’ve spent (and occasionally wasted) a good chunk of time watching and sharing video content.

The amount of time the average user spends watching digital video more than tripled between 2011 and 2015 - YouTube recently announced that more than a billion hours of video content is watched from their platform every day.

All the statistics make video seem like a no-brainer for any content marketing strategy, but when most of your personal favorite videos feature funny comedians, cute animals, or famous musicians, it can be difficult to imagine what video content would look like for your brand.

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5 Questions Every Facebook Ad Must Answer

5 questions every facebook ad must answer

Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.

This is not the best approach.

To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).

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3 Ways eCommerce Sites can Increase Sales with Pinterest

3 ways ecommerce sites can increase sales with pinterest

If you’re looking to drive more traffic and sales to your eCommerce site, Pinterest is one of the social networks you need to add to your marketing arsenal. Pinterest the second highest source of traffic for Shopify sites, while the average order value for sales referred through Pinterest is $50, which is higher than any other social network.

People like to pin products on Pinterest and plan purchases. When used properly, your eCommerce site can generate significant revenue with Pinterest.

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Social Media Micro-Influencers: What Are They and Where do you Find Them?

social media micro influencers what are they and where do you find them

Social media influencers are all the rage right now, with marketers and businesses clamoring to utilize influencers to promote their products or services in order to reach a larger audience.

As a small business, however, it can be difficult to get those big names to help support you – and that’s where micro-influencers come in.

In this blog post, we’ll look at what social media micro-influencers are, where to find them and how they can help boost your outreach strategies.

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Pinterest Provides New Data on their Active Audience [Infographic]

pinterest provides new data on their active audience

Pinterest probably deserves more attention as a social media marketing option than it receives. I mean, it's not like no one knows about it - the platform now has more than 175 million monthly active users, and is on track to book more than $500 million in ad revenue this year. But did you also know that one in two U.S. Millennials use the platform? That Pinterest reaches 80% of the Millennials who also use Snapchat?

That stat, in particular, stood out in this new infographic which provides an overview of the platform's U.S. audience. The Snapchat reference is important because Snap Inc. just recently raised almost $30 billion after publicly listing, largely based on the fact that it has such huge appeal with that Millennial audience. If Pinterest is not so far off, what does that mean? How much might Pinterest be worth on the free market? And given it's focus on eCommerce and generating revenue through direct selling, could Pinterest actually be worth more than Snapchat in the long run?

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