It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
One of the hottest topics within the online marketing space today is whether Facebook Groups are on the rise or headed for the gutter. Let's talk about it some more.
On the one hand, Groups have become these micro hubs of people with specific interests coming together to network, learn and share. This is obviously positive: it creates an opportunity for collaboration, friendship, growth, and sales. At the same time, many groups have become digital dumpsters, full of cheesy sales pitches and robotic requests. This is obviously negative: who wants to participate in a group that regularly gets bombarded with links that read “Book a free call with me to see how I can help improve your credit score!”? Yuck.
While most Americans consider Summer a time for fun and to slow down, the season presents a great opportunity for brands to engage with their most valued customers, and ramp up their social media advertising efforts.
In order to tap into key summer trends, brands should take note of the increased discussion around Summer activities like barbecues, picnics, fireworks and get-togethers, especially during the summer holiday circuit - Memorial Day, Fourth of July and Labor Day.
So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy.
That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content created by customers and followers - also called UGC).
If you know the right places to search, you can quickly find and share content that was created by customers and social media followers. This is an easy way to find marketing content to share with consumers when you're strapped for time and money.
Upon the inauguration of Donald Trump as the 45th President of the United States, many of the major media outlets globally commented on the potential of Trump as the saving grace of Twitter.
Headlines - albeit still skeptical ones - included “How Donald Trump Could Save Twitter” and “Can Donald Trump Save Twitter?”
Admittedly, this post flies somewhat in the face of Twitter’s most recent report on user acquisition growth in Q1 of 2017, especially considering that Business Insider reports of “Twitter COO Anthony Noto said that the company benefited from “resurrected users” following “more political accounts in Q1". There is method in the madness though.
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