If you think social media's about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to share your expertise.
Social media is the best way to get news about your company to spread like wildfire. However, with so much shareable content out there, it can be hard to get site visitors to want to share your post. These tips will help demystify the process of sharing. Use them as you design your site or next post to boost social media shares. Content may be king, but in the click-through world of the internet, design is going to be paramount to increasing your shares.
Did you know that 9 out of 10 consumers want brands to share content online? In fact, a recent survey of 1,000 Americans showed that consumers trust content from brands almost as much as they do from established media.
One of the growing frustrations about the American political process is the ever-widening distance between our elected representatives and the people that vote them into office. Voting is incredibly important, but it can seem painfully insignificant before the much more vast influence that money has. But there might be a workaround for the average person trying to get a politician's attention: Social media.
Today Hootsuite announced Hootsuite Amplify, a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them “build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.”
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