If you’re useless at writing computer code, does the tech sector still want to hire you? Yes — big-time — says LinkedIn analytics manager Andrew Kritzer, who has just completed a comprehensive analysis of job-hoppers’ moves in 2014.
In a blog post, Kritzer singles out a wide-range of non-technical skills that suddenly have allure for fast-growing digital businesses. For example, he says, Internet companies are snapping up brand-management experts who earned their chops by working in retailing. E-learning companies are hiring people who used to be principals, teachers or school superintendents.
A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?
If content creation is a digital marketing trend for 2015, then Tumblr is ahead of the game. Last week the blogging platform announced that it will launch an ad network called the Creatrs Network. Through partnerships with Tumblr-based social influencers, brands will be able to gain access to curated and original content for use in their Tumblr campaigns. If they so choose, they'll also have the ability to distribute the content in ad-form to audiences on Yahoo, Facebook, and Instagram.
WhatsApp didn’t get to be the world’s biggest mobile messaging app by following the crowd, but once in a while it has to mirror some of the features of its rivals. The Facebook-owned company announced today that it was bringing its service to web browsers with a plugin for Google’s popular Chrome browser. It means WhatsApp users can carry on chats seamlessly from their phones or their desktops for the very first time.
Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.
Marketers regularly throw away money on Super Bowl ads, promoted social media posts and bot traffic. The typical spray-and-pray approach is often utilized by brands with multi-million dollar budgets hoping to boost brand awareness and affinity.
2015 is undoubtedly the year of social video. So much so that the world’s largest social network has already made significant strides developing its strategy, more than tripling the amount of year over year video content in News Feeds worldwide. Here’s where advertisers may be missing out.
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