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It’s Go Time for Facebook GIF Ads

8-28FBgifWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.

Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.

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Twitter launches Music on Vine to help you discover and create music

8-28twittmusicTwitter today announced Music on Vine for iOS and Android to help users discover and create music on the short-form video sharing service.

“Music has been part of Vine’s culture since the beginning,” the company says on its new website. “Now, we’re connecting you to the music you love, starting with new ways to discover and create with Music on Vine.”

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7 Reasons Your Audience Isn't Connecting With Your Brand

8-287reasonsWith the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up.

If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an enterprise corporation, you’ll find that personalization is more important than ever before.  

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

8-2815emailIn this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.

The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients.

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Instagram Thinks Outside The Square, Now Allows Landscape And Portrait Photos And Videos

827instaOne in five photos or videos on Instagram show up with annoying whitespace around them because people use other apps to letterbox their landscape or portrait imagery to fit in Instagram’s square cropping. So today, Instagram for iOS and Android is dropping the requirement that all photos and videos be squares. Now when users upload photos, they can pinch or tap a format button on the left to post their landscape or portrait photos and videos. Squares are still allowed, though.

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