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Pew Privacy Study Finds Huge Concern About Control Of Personal Data Online

P11-12The Pew Research Center has published a new study into Americans’ attitudes to privacy in the digital age. The wide-ranging survey, called Public Perceptions of Privacy and Security in the Post-Snowden Era, includes plenty of interesting tidbits but one stat that really stands out is how overwhelmingly U.S. consumers believe they have lost control over their personal data, owing to a perception that online companies are doing what they like with harvested personal info.

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The 10 Essential Tips for B2B Marketing Success in a Digital Economy

B2B11-12If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales.

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your SMB be found, seen and heard online.

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Instagram Upgrades Editing, Search, and Explore Features

I11-11-1Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version 6.10 for Android users, which include some very significant upgrades to the system.

Typeahead Search Functionality

Speed is essential on an app like Instagram, and the platform says it has "made some improvements under the hood to make it easier and faster to find the accounts you’re searching for." This includes typeahead search, which will auto-populate results as users begin typing in letters.

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Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

t11-11Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global.

Chinese companies may soon look to ramp up their global social media campaigns after Twitter announced plans to open a Hong Kong office next year.

The launch, first reported in the Wall Street Journal, gives Twitter a stronger platform to engage with outgoing Chinese brands, despite the fact that the company has been banned in China since 2009.

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How to Improve Your Facebook Clickthrough Rates With Better Images

FBB11-11In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.

In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.

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