Social media marketing has been around for years now, with businesses of all sizes using it to increase their brand awareness and to connect with their audiences. However, as with any emerging market, mistakes are being made that could be affecting your social media success. In this blog post, I’m going to share 3 of the top mistakes I’ve noticed marketers and businesses falling into, affecting the success of their social media efforts.
1. Mistake no. 1: No planning or strategizing
As we move forward into the future of marketing, we’re focusing on things like organic search, social media, and mobile devices. Does this mean we should be leaving email behind as an archaic form of communication? Absolutely not. In fact, email marketing is more valuable now that it’s ever been. Today we’ll look at some incredible statistics surrounding this type of marketing, and follow that with three compelling reasons why email should be in your list of top marketing strategies.
These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still get wrong. These are the top annoying social media habits I’ve seen brands committing regularly across social media – and I’m here to tell you to stop, right now. Even if you think you’re doing your brand some good, believe me, you’re not.
2016 was a big year for social media.
From Facebook's big push into live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of attention. We've also seen social media affect globally significant events like the "Brexit" referendum in the UK and the US Presidential Election, as politicians wise up to the impact social networks can have on public opinion. Overall, we're now spending almost 2 hours a day on social media - or about 15% of our time awake.
Earlier this week, BuzzSumo published their list of the most shared content of the year across Facebook, Twitter and LinkedIn, and it’s another great, data-driven post from the BuzzSumo team, definitely worth checking out. But there were some interesting themes among the most shared posts - the Facebook posts in particular - that are worthy of extra attention as we look to 2017 and how to refine our content strategies to align with Facebook’s audience and algorithm.
But first off, a quick reminder – back in June Facebook released an algorithm update which put more focus on content from friends and family, as opposed to content from Pages.
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