Earlier today, Facebook announced details of its latest attempt to woo publishers — Instant Articles that push content directly into Facebook’s mobile app, designed to let articles load much faster. The first of these is now live on Facebook, so if you’re following The New York Times, you’ll no doubt see this article appear in your feed at some point.
When was the last time you updated your social media campaign tactics? Get the latest and greatest tips for mastering social on Facebook, LinkedIn and Twitter with these brand new cheat sheets from Marketo. You will learn all of the most important strategies and success metrics for managing social campaigns for your brand.
In these cheat sheets, you'll learn tips for mastering social, such as:
- Building your brand presence and fan base
- Advertising and optimizing your campaigns
- Best practices for creating a strong social presence and voice
- Motivating your audience to take action
Click here for your free Cheat Sheets.
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page at their option. When you post great content to your Company Page, your followers engage with the updates and share it with their networks which amplifies your reach and serves to build your following even more.
With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover.
Snapchat's latest ad offering, 10-second video ads, will run between articles and videos on Discover at a rate of $0.02 per view.
Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.
- Chicken soup for the Facebook soul
- Facebook Is Shutting Down Its API For Giving Your Friends’ Data To Apps
- Social Media Management: Tools, tactics, and how to win (webinar)
- Content Marketing's Secret Sauce [INFOGRAPHIC]
- TV Becomes Major Driver of Social Activity [Study]
- Brand New! Free Facebook, LinkedIn & Twitter Cheat Sheets to Social Success