Brands are starting to take influencer marketing more seriously: According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months.
Snapchat doesn’t only busy itself with creating filters or adding clients to its Discover platform. It’s now becoming a publisher in its own right, starting with Real Life, a new online magazine.
It's relatively rare to see marketers single out dads in their ads. Find out which brands do it well.
YouTube has launched a free video-ad production service called Director Onsite in six US cities for small businesses that commit to spending $150 on the site. The platform has also released a video-ad creation tool called YouTube Director.
Twitter has enabled advertisers to target users on the platform based on their use of specific emojis. Brands can now focus campaigns around particular icons, such as a pizza emoji for Domino's.
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