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Marketers, consumers love social video [report]

social video for businessSocial video appears to be working as a marketing strategy from the perspective of consumers, 84% of whom have liked a branded video in their news feed, and of marketers, 80% of whom say it is effective, according to an Animoto survey. In addition, 60% of business owners and marketers plan to increase video spending during the next year.

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The right way to market on Snapchat

snapchat marketingSnapchat provides retailers a way to engage their audience while demonstrating the personality behind their business, writes Leila Lewis, founder of Inspired By This. Consider using geofilters to promote events, offering a behind-the-scenes look at your operations and offering exclusive perks to your followers.

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