In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. Ello then sunk without a trace until, in the last 24-48 hours or so, activity on the site completely blew up. And this is a pretty basic social network with the bare minimum of features. Why? A combination of factors.
Perhaps it was Facebook’s trenchant stance against LGBT users having both a real name and ‘persona’ name. Ello got traction with the LGBT community after Facebook disabled the accounts of some drag artists who used their performance names instead of their “real” names. Musicians with stage names have also complained.
I love Twitter — I get so much value from it. I never want it to go away and I actually have a bet with a friend that Twitter will be here in 20 years. Twitter was also the first network I added to my company.
But, Twitter has an onboarding problem.
This problem stems from the simple fact that it is not simple or easy for a new user to learn how to use Twitter to maximum benefit. It takes a lot of work to make Twitter work for you.
Hootsuite, a platform that lets businesses and individuals monitor and manage social media interactions across some 35 different social networks, is stepping up its game with yet more funding and another acquisition. It has raised a further $60 million, and it is acquiring Zeetl, which creates shortlinks to convert text-based interactions between businesses on customers on social media into more direct voice calls.
Zeetl, which had received an undisclosed amount of funding from Vancouver incubator Growlab Ventures, is also based in Vancouver, like HootSuite. The terms of the deal were not disclosed.
Both pieces of news come just weeks after HootSuite bought BrightKit, a social campaign planning tool, with news leaking out on the same day that the company had raised another $35 million.
A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior.
Many in the marketing industry say Millennials are harder to reach than any other age group, as they are less responsive to advertising. But is that really true? ShareThis' new report about Millennials' digital sharing and consumption habits suggests that brands can crack the code of marketing to this "elusive" generation if they know what they like to share on social media.
News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right.
Every high-schooler knows that you can't choose your nickname. Happily, social media offers a remedy for people of all ages: the chance to write your own bio.
This ability to self-brand is priceless. Yet many fumble it. In fact, major media outlets approach their Twitter bios as if they were students cramming to finish their homework on the school bus, rather than world-class wordsmiths. At a time when publishers are increasingly interested in driving social traffic to their sites, such box-checking results in a lost opportunity
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