Holiday marketing this year will be complicated and somewhat obscured by a tidal wave of political advertising, with a particular emphasis on digital. In this environment, it's more important than ever to focus on the contextual and not panic by trying to do too much and ignoring return on investment. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.
When Facebook first announced it would circumvent ad blocking software, Adblock Plus (ABP) built a workaround in two days, boasting that “We promised that the open source community would have a solution very soon…This time that community seems to have gotten the better of even a giant like Facebook.”
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here's the workaround.
Fandango has launched movie ticket sales on Facebook and added a ticket purchasing option to the iOS 10 messaging app. The online ticket-seller also plans to roll out a sales interface on Snapchat.
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