Email marketing is often misunderstood.
Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we “send free letters,” to convincing our moms that we aren’t those evil spammers, it seems the email marketer is often maligned from every side.
Most people see us as one of these stereotypes:
- Evil spammers filling inboxes with unwanted junk
- Boring ‘newsletter’ writers filling inboxes with unwanted junk
- Brilliant marketers creating value and ROI at the heart of digital marketing (Well, maybe not too many on this one…)
Unfortunately, some of these misconceptions come from our own behaviors. Some are obvious, some are simple mistakes and some are old practices that need to change. For the last few months I have been working with some of the best email-marketing professionals on adding better data intelligence to email marketing to change the behaviors that create these misconceptions. From misunderstandings to mistaken assumptions, these same points bubble up consistently regardless of industry.
We know your time is valuable. No need to read this email if you already:
- Consistently launch Facebook campaigns that convert at over 30%
- Capture 4500 emails through a single Facebook campaign (without spending money on advertising)
- Already have more than 1,000,000 Facebook fans
Nathan Latka is the CEO and founder of a company called Heyo. Over the past 2 years, Heyo has launched over 200,000 Facebook campaigns. As these campaigns were launched, Nathan tracked results and identified the top converting campaigns across all industries on Facebook like an A/B testing machine.
We were able to convince Nathan to pull back the curtain and show us the top converting campaigns in several industries based off the data set he's gathered over the past 2 years from over 200,000 campaigns so you can copy them.
Click here to register for the free live webinar: https://www4.gotomeeting.com/register/597373519
You’re active on social media – you’ve set up your blog, crafted your profiles, written great cornerstone content and optimised everything in line with best practise principles. Now you need people to connect. And not just any people, you need to reach a specific group - your potential clients. There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners?
This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up. So how? Identifying prospects and monitoring their activity is a great place to start, as it provides insight into what your target audience is talking about and what they're interested in, but there are other ways to establish relationships with potential clients without coming on too strong. Here are three ways to get your content in front of the right people via one of the big four social platforms - Twitter.
Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover.
Twitter has unveiled a redesign for user profiles and it looks a lot like Facebook.
The social network said in a blog post, "Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved Web profile."
The profile redesign is rolling out to a select number of tweeters from today, including Michelle Obama, and has already drawn attention for its similarity to Facebook. As expected, it has the main picture and bio shifted to the left of the page with more space dedicated to the header photo, which now sits across the top of the screen.
Europe’s top court in Luxembourg has ruled that the Data Retention law that was put into place in 2006 is now invalid.
The court said:
By requiring the retention of those data and by allowing the competent national authorities to access those data, the directive interferes in a particularly serious manner with the fundamental rights to respect for private life and to the protection of personal data,
This came about after Austrian and Irish governments complained and asked for the court to look into whether this complies with the EU Charter of Fundamental Rights.
It’s a nice change of pace nowadays that our private information is now just a tiny bit safer, the ECJ ruling says the ruling in 2006 allowed storage of data on someone’s identity and that someone’s time, place and frequency of communication for 2 years.
LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. The Content Marketing Score is calculated by measuring unique engagement (gauged through social actions) divided by the company’s total target audience. So, it’s an influence or engagement score.
In his Tech Crunch blog, Anthony Ha (@anthonyha) posed the question “Is it basically a Klout score for LinkedIn?” Well, sort of. The Content Marketing Score operates within LinkedIn’s walled garden whereas Klout accounts for all major social networks. Also, the Content Marketing Score is purely for companies whereas Klout applies to both company brands and individuals.