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YouTube Live-Streaming Coming to All Users Soon. Probably.

youtube live streaming coming to all users soonYouTube has indicated that its mobile live-streaming option, which is currently only available to users with more than 1,000 subscribers, will soon be made available to everyone, a move that would put the video giant in more direct competition with Twitter and Facebook.

But at the same time, it’s not exactly clear what YouTube’s actually doing with live.

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104 Reasons Why You Need to Advertise on Mobile [Infographic]

104 reasons why you need to advertise on mobileAt a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.

If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?

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Pinterest Introduces New Pin-Level Stats to Help Maximize Pins

pinterest introduces new pin level stats to help maximize pinsAs part of their ongoing effort to improve the business value of the platform, Pinterest is adding Pin-specific stats to each Pin, making the data easier to access and analyze – and action, in the case of switching to a Promoted Pin.

As explained by Pinterest:

“Now, when you visit your Pinterest for Business profile, you’ll find a new stats icon on each of your Pins. This gives you (and only you) a preview of that Pin’s total engagements. Trying to understand how much interest people are showing in your Pin? Use this feature to quickly scan your Pins and see which is getting the most action.”

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8 Tips to Help You Harness the Power of Facebook Live

8 tips to help you harness the power of facebook liveJust because Facebook Live is accessible from an app on an iPhone, that doesn't mean that a brand’s live broadcast should have the quality of an iPhone video.

Facebook Live is not an excuse to deliver sub-par content, but rather a unique platform which enables you to deliver material content instantly, and to a large group of people, giving them an immersive experience, and giving you the ability to interact with your followers in real time.

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