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Facebook alters News Feed to deliver engaging stories

facebook newsfeedFacebook is aiming to provide stories in its News Feed that users not only want to see but will prompt action. The social network says the adjustment was made in response to consultations with its Feed Quality panel that concluded stories shown at the top of a feed deliver a better experience when they are ones users are "both likely to rate highly if asked and likely to engage with."

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6 Ways to Win Big With Paid Social During the Super Bowl

paid advertising during superbowlIn 2015, 114.4 million people watched the Super Bowl, making it the most watched event in US television history. Many joined conversations about the game on social media, the new proverbial “water cooler.” There were 28 million tweets and 65 million users generated 265 million posts, comments, and likes on Facebook.

In a recent study, 79 percent of U.S. internet users say watching ads during the Super Bowl is part of the experience, and marketers can extend the reach of TV campaigns and drive engagement through social. Most game-related posts (87 percent) are via mobile so there’s a huge opportunity for brands to reach second-screeners.

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The definitive list of what everyone likes on Facebook

Facebook favorite topicsThe results are in! The most (and least) popular interests on Facebook, as revealed by its new Preferred Audience tool Last week, Facebook made public a huge trove of data about its users' interests as part of a new tool called Audience Optimization.

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