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Facebook tests new 'buy' button for online purchases in U.S.

FB7-18(Reuters) - Facebook Inc is testing a new "buy" button on its website that will let consumers purchase products that are advertised on its social network.

The new service, which Facebook described on Thursday as a test with a "few small and medium-sized businesses" in the United States, represents the Internet social networking company's latest effort to play a bigger role in the e-commerce business.

Facebook said its new Buy button will be available on the mobile and desktop PC version of its website and will allow consumers to purchase goods directly from participating businesses.

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Using Data to Build a More Effective Content Strategy

data7-18If you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done. More and more companies are taking their operations online, and most of them are working towards achieving the same goals. With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.

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Marketers Find Strengths, and Limits, to Twitter Amplify

amp7-18Can Amplify Be More Than Another Passing Phase in Social TV?

Cashing in on the social chatter surrounding TV programming has been a dream of networks and Madison Avenue for the past few years. They pounced each time mobile "second-screen" apps like Viggle and GetGlue came along and promised deeper engagement with viewers, but struggled to assemble large enough "social TV" audiences to make deals worth the effort.

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Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising

gg7-18In the court of Internet advertising, sometimes it’s hard to be the king.

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