BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes.
Small-to-medium sized businesses (SMBs) allocate more ad dollars to social than any other media platform, according to a report by BIA/Kelsey.
In its latest study, entitled Local Commerce Monitor, BIA/Kelsey found that 74.5 percent of SMBs (companies with less than 100 employees) have been leveraging social media to promote their businesses.
The report also found that on average, SMBs spend 21.4 percent of their total media budgets on social, compared to 18.9 percent last year.
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way. Last week, after almost two full years of being called S.W. Basics, we finally secured our dream url: swbasics.com. Up until now, the url was privately held, and we've been directing people to a much more clunky website address of swbasicsofbk.com (with the bk standing for Brooklyn). You'd be surprised how difficult that is to spell out for people and how confusing it can be. Not to mention that sometimes I'd lay awake at night wondering how many customers we were losing when swbasics.com didn't lead them easily to us.
A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform.
YouTube is leading the way in introducing new products to consumers and converting them to purchase, according to a recent study by AOL Platforms.
The report, which tracked data from 500 million clicks and 15 million conversions, found that YouTube was the clear winner in the first stage of the purchase funnel when it comes to paid advertising on social media platforms. Facebook came in as the second best platform for introductions and final purchases, followed by Google+ in third place. In last place was Twitter, which demonstrated that it is nearly 16 percent less likely than YouTube to introduce a client to a new product at the first stage of the buying cycle and 13 percent less likely to be the deciding factor in a purchase at the last stage.
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The very nature of social media means it often grows from the bottom up—driven by passionate advocates like you. Unfortunately, all the skill and passion in the world won't help you scale social media across your organization unless the executive team has bought in to its value—and are willing to invest the time and resources to make it work.
Do you have the tools you need to get your executive team on board with social? Can you prove the tangible value of your social media efforts?
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While most people know the name “BitTorrent” from the popular p2p transfer protocol used to transfer media files, the company BitTorrent is actually using the technology to build an ultra-secure chat application called Bleep.
And today BitTorrent released a public alpha version of Bleep on Windows, Mac, and Android. The app itself is based on the “principles of BitTorrent technology,” which means it can connect people directly without using centralized servers — thus eliminating the possibility of someone eavesdropping on your conversation by gaining access to that centralized service. Bleep can also be used for both voice or text-based conversations that are encrypted and stored locally on your device.
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