So, you have a content marketing strategy in place, but you’re struggling to measure its effectiveness and decide whether its worth your time and money?
While Facebook’s working to reassure users that their personal data is safe in the wake of the Cambridge Analytica scandal, the company is also continuing its efforts to assure advertisers that the data it provides on ad reach and response is accurate.
Right now, we’re on the brink of what may be the biggest shift in social media marketing in the practise’s short history, with some of the major strengths of social ads in danger – or at least, set to see significant change which could affect how marketers use them.
We’re entering an interesting stage for social platforms, one which seems to be shifting focus from corporate benefit to community good. Of course, both elements need to co-exist – you can’t run a business without an eye on profit.
But amidst the controversy in the wake of the 2016 US Presidential Election, and the ways in which social platforms, which have become integral to our broader interactive process, can also be used against us, there does seem to be a changing of the tide.
“We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”
This quote, to the surprise of many, came from Facebook CEO Mark Zuckerberg during the company’s Q4 earnings call in February.
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