As far as social networks go, LinkedIn is in a class of its own – Facebook and Twitter have nothing on LinkedIn. In fact, according to Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.
Now you may already know that LinkedIn is the “go to” platform for B2B lead generation and social selling, but perhaps it just hasn’t been working as effectively as it could for you, as you’re likely missing the right overall strategy.
While Snapchat has come under increasing pressure from Facebook, and increasing scrutiny from market analysts and investors, there is one key audience segment within which the app is still winning – teen users.
According to new research released by investment firm Piper Jaffray, Snapchat’s now more popular among U.S. teens than ever, rising beyond its previous leading benchmark in their past surveys.
If you’re looking for a visual perspective on the various marketing technology tools that are available to help marketing and sales leaders reach key digital transformation goals, there was a dizzying array of charts released recently that could interest you.
Or maybe give you a headache.
It's clear that chat apps and chatbots have become increasingly more popular for businesses over recent years.
Chatbots offer a variety of benefits to the community management and customer services world. Active at all times (day or night) and ready to respond to customer inquiries, when done right chatbots can greatly improve your customer experience and offer an edge to your brand.
This week, Facebook announced the release of the new dynamic creative tool.
Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet).
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