Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.
So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.
The social media landscape changes quickly.
This new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer.
One of the more interesting elements of the recent rollout of Facebook Stories was the backlash, the pervading sentiment that Stories won’t – and doesn’t – work on Facebook. The basis for that perspective, in general, seems to be ‘none of my friends are using it, so no one is’. So it’s a failure. Put a fork in it, it’s done.
Similar sentiment has shadowed every one of Facebook’s Snapchat clones to a degree - but the thing is, your perspective is limited to only one small part of the Facebook eco-system. Facebook Stories may well turn out to be a failure, but you can’t necessarily make that assumption based off of what you and your friends think.
Just as Facebook continues to add more users, so too are more advertisers flocking to the platform to tap into that audience.
This week, The Social Network has reported that there are now more than five million active advertisers on their platform. For comparison, Instagram reached its first million advertisers last month, while Facebook itself reported that it had reached four million advertisers only six months ago.
I've been freelancing for nine years and I’ve never been a fan of Upwork or other freelance bidding sites. Since I discovered how to use LinkedIn, it's become a key platform for me in my connection strategy.
If bidding sites work for you, that should be fine, especially if you're new in freelancing, however if you find yourself bidding or making proposals time and time again just to pay your bills, it likely means you're not doing enough to market your freelance business, and it might be time to rethink your personal brand.
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