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5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns

5 ways to turn around your struggling social media marketing campaignsIn the Age of Information, social media is one of the most effective tools for brands to generate attention.

Research shows that 81% of Millennials check Twitter at least once a day, while 1.28 billion people log onto Facebook daily.

But unfortunately, there are no trophies just for showing up with social media marketing. Even if you’re putting in hours of work every day to promote your brand, there's no guarantee that you’ll achieve the results you desire.

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Facebook's Cracking Down on Live Videos Which Use Static Images and Reactions as Votes

facebooks cracking down on live videos which use static images and reactions as votesFacebook has announced a new push to crack down on Facebook Live videos that aren’t exactly live. Well, not in the ‘real-time action’ type sense, anyway.

What we’re talking about is shown below. This doesn’t seem like it’s exactly what ‘live’ is supposed to be about, and Facebook agrees – as per TechCrunch, The Social Network is adding a section to its Facebook Live usage policy which reads:

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Here’s How Much Facebook, Snapchat, and Other Major Social Networks Are Worth

heres how much facebook snapchat and other major social networks are worthThere’s been a lot of movement in terms of valuation for the major social networks over the past few months. Snapchat has seen its stock price fall back to its IPO value, while Facebook has risen to all-time highs. In the meantime, companies like Pinterest are still waiting to step from the private into the public realm, and LinkedIn and Tumblr have settled into their new digs at Microsoft and Yahoo, respectively.

With all of these changes taking place, we figured it would be a good time to go over where a few of the major social networks currently sit in regards to their valuation. Each of the companies listed in the chart below is valued based on their most recent sale price, valuation, or market cap.

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Snapchat Adds New Sponsored Lens Options, Enhanced Ad Targeting

snapchat adds new sponsored lens options enhanced ad targetingAfter posting a less-than-impressive first earnings report, Snap Inc., the parent company of Snapchat, is accelerating its efforts to generate significant revenue, announcing a new set of ad tools to help brands tap into Snapchat’s 166 million strong, Millennial-dominated audience.

First up, Snapchat's offering new promotional World Lenses, their next level Lens tool they launched back in November, and updated recently with new 3D overlay tools. Just as Lenses enable you to put a digital mask on your face, World Lenses do the same for the world around you, which seems perfectly suited to AR-enabled glasses, the next level of AR development.

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Inside Facebook’s 10-Year Master Plan [Infographic]

inside facebooks 10 year master plan

Do you know about Facebook’s 10-year master plan?

Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.

You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.

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