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Pinterest Just Made It Easier to Discover Pins You Care About

P7-17The folks at Pinterest are on a tear lately. The popular image-based social-media network unveiled yet another new discovery-happy feature. This one’s called “Interests,” an easier way for users to find and follow pins from people with shared -- yup, you guessed it -- interests.

For businesses, the update gives your customers a new, less time-consuming way to discover your posts, directly from their home feed across all of Pinterest’s platforms -- on the web and on its Android, iPhone and iPad apps.

Starting today, users can now dig deep into all kinds of highly specific interests, from “ultralight backpacking” to “urban homesteading” and, you name it, just about everything in-between.

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How to Create a Social Media Marketing Plan from Scratch

smp-7-17When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

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Facebook is hoping new Mentions app is a Twitter-killer

FB7-17When it comes to following celebs, Twitter is king.

Yes, Instagram is steadily gaining in popularity, especially among the younger demographics, but it’s hard to deny the power and influence that Twitter wields for those who want to know what’s going in the lives and minds of their favorite actors, musicians, or those who are merely famous for being famousright now. Despite the “Insta” in Instagram, it isn’t always instant.

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Millennials Expect a Consistent Brand Experience Everywhere

branding7-17By now we all know that today’s internet user expects an optimized experience wherever they virtually go. That’s especially true for Millennials. A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they access that information on multiple devices and offline.

What’s the bottom line for all of us given this information?

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Marketing: Embrace the Creative!

marketing creativityMarketing is definitely a defining aspect to the success or failure of any business. Without marketing who will know about your product or service? How will people know that your product exists without your marketing strategy spreading the word about your business? Without marketing you cannot produce sales, and without sales your business cannot grow or flourish.

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