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What Does Ello Mean for Paid Social Advertising?

E10-16Will Ello's closed, data-protected model mean changes for the social advertising landscape?

Here's the great question among marketers these days: What happens when paid social media is the only way to reliably reach your prospects? What does this mean for consumers, and what does this mean for advertisers?

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Why Franchisees Don't Use Digital Advertising

F10-15Social media is considered a must for most businesses in 2014. Why, then, do many local affiliates -- franchisees, agents and dealers -- shy away from the low cost and far-reaching tools of digital advertising?

Apparently, the No. 1 reason local affiliates avoid digital marketing and social media is because they believe the tactics are too complicated, according to a new survey by local marketing automation platform BrandMuscle.

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Teen Social Network Let Raises $600K

L10-15Let, a teen social networking app with a focus on gamification, is announcing that it has raised $600,000 in seed funding.

That’s not a huge amount of money, but the funding is interesting in the context of Let’s history. When I first met founder Pascal Lorne a few months ago, he told me that when when he launched the Let app in fall 2013, it wasn’t reaching the right audience, so he turned down outside investment and bought out his co-founders, while the developers continued working on the project part-time in exchange for equity.

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Not good at using Twitter & Facebook for news? Nuzzel’s new email subscriptions may help

nuzzel10-15For those of you that either don’t have the time or aren’t very good at using Twitter and Facebook to find the best or most important news of the day, know that you are not alone. News aggregation startup Nuzzel, however, does have a pretty good solution: Mooch off of other people who are good at it.

Today the startup is launching a new feature that will let you subscribe to email updates collecting the aggregated social news feed from certain influential people. The goal here is that you can benefit from someone else taking the time to follow and interact with the best news makers/sharers on Twitter and Facebook, even if you rarely use either service often.

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LinkedIn offers researchers $25K for ways to change the world with its data

LI10-15LinkedIn has become the latest social network to solicit ideas from researchers to explore the company’s data.

Under the rules of the new LinkedIn Economic Graph Challenge, announced in a blog post today, researchers will submit proposals for analyzing LinkedIn’s vast pool of data on companies, geographies, education, and other characteristics of people’s work lives.

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