Snapchat has been wooing TV networks and movie studios to create content for Discover, and efforts so far have led to a multiyear partnership with NBCUniversal, which will develop content on the platform related to shows such as "The Tonight Show Starring Jimmy Fallon." The shift to TV-type content could create challenges for Discover's current content partners who have built businesses around magazine formats, observers say.
Pinterest has launched promoted videos that play sound and link viewers to pins for related products for purchase. Pinterest has seen a 60% increase in video saves to the platform in the last year and says that 75% of links and images saved come from businesses.
Ad blocking is a global phenomenon, and it's not going away. Here's how to mitigate, if not leverage, the impact of ad blocking software on digital advertising.
Univision has won the auction for Gawker Media. The TV network and digital publisher has agreed to pay $135 million for the bankrupt blog network, according to a person familiar with the deal.
A report from Alliance Data states that 84% of millennials use their phones during the shopping experience, while 63% say they shop on their mobile phones every day. Shopping centers should welcome this use of technology in-store as a step that helps customers on their path to purchasing.
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