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Three Great Free eBooks to Improve Your Social Media ROI

Written by Tyler Crosson on .

1. How to Generate More & Better Leads Using Facebook how-to-generate-leads-using-facebook-2

With over 1 billion users, Facebook serves as a great platform for driving more traffic to your website and reaching more potential customers. Download this free ebook to learn how to use content & advertising on Facebook to effectively generate more sales leads for your business.

Get your free ebook here:  

2. 34 Tips & Tricks for Planning and Creating Content

Creating high-quality content is essential to any successful marketing strategy. Unfortunately, a lack of time, resources, and writing/design skills can hinder your ability to create content. To help make your life a little easier, check out these 34 hacks to help you with content planning, writing, and designing.


5 Secrets to Email Marketing Success for Small Business

Written by Debra Ellis on .

Email marketing is the best kept secret in small business. Even though it is one of the most effective and email-marketing-success-foraffordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills.

The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners to create effective campaigns without investing significant time or having extensive skills. The fear of being considered a spammer can be eliminated by simply following the CAN-SPAM rules. This is easy to do because ESP’s have compliance built into their system.

Create an effective email marketing program begins with defining the strategy that you will use to acquire addresses and engage subscribers. Once the strategy is defined and the initial content pool is created, maintenance is minimal. If you start small and build a solid foundation, your email marketing strategy is guaranteed to succeed. You’ll be able to capitalize on the benefits of email marketing that include lead generation, sales, and customer retention.


5 Things I Wish Everyone Knew About Email Marketing

Written by Andy Newbom on .

Email marketing is often misunderstood. four-leaf-clover

Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we “send free letters,” to convincing our moms that we aren’t those evil spammers, it seems the email marketer is often maligned from every side.

Most people see us as one of these stereotypes:

  • Evil spammers filling inboxes with unwanted junk
  • Boring ‘newsletter’ writers filling inboxes with unwanted junk
  • Brilliant marketers creating value and ROI at the heart of digital marketing (Well, maybe not too many on this one…)

Unfortunately, some of these misconceptions come from our own behaviors. Some are obvious, some are simple mistakes and some are old practices that need to change. For the last few months I have been working with some of the best email-marketing professionals on adding better data intelligence to email marketing to change the behaviors that create these misconceptions. From misunderstandings to mistaken assumptions, these same points bubble up consistently regardless of industry.


How to dramatically improve your Facebook campaign conversion rates - free live webinar, Friday April 11th; 3 pm EST / 12 noon PST

on .

How to dramatically improve your Facebook campaign conversion ratesWe know your time is valuable. No need to read this email if you already:

- Consistently launch Facebook campaigns that convert at over 30%
- Capture 4500 emails through a single Facebook campaign (without spending money on advertising)
- Already have more than 1,000,000 Facebook fans

Nathan Latka is the CEO and founder of a company called Heyo. Over the past 2 years, Heyo has launched over 200,000 Facebook campaigns. As these campaigns were launched, Nathan tracked results and identified the top converting campaigns across all industries on Facebook like an A/B testing machine.

We were able to convince Nathan to pull back the curtain and show us the top converting campaigns in several industries based off the data set he's gathered over the past 2 years from over 200,000 campaigns so you can copy them.

Click here to register for the free live webinar: 


Three Ways to Connect with Potential Clients via Twitter

Written by Andrew Hutchinson on .

Three Ways to Connect with Potential Clients via TwitterYou’re active on social media – you’ve set up your blog, crafted your profiles, written great cornerstone content and optimised everything in line with best practise principles. Now you need people to connect. And not just any people, you need to reach a specific group - your potential clients. There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners?

This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up. So how? Identifying prospects and monitoring their activity is a great place to start, as it provides insight into what your target audience is talking about and what they're interested in, but there are other ways to establish relationships with potential clients without coming on too strong. Here are three ways to get your content in front of the right people via one of the big four social platforms - Twitter.


Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover

Written by Carly Page on .



Twitter Reveals Profile Redesign Mimicking FacebookTwitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover.

Twitter has unveiled a redesign for user profiles and it looks a lot like Facebook.

The social network said in a blog post, "Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved Web profile."

The profile redesign is rolling out to a select number of tweeters from today, including Michelle Obama, and has already drawn attention for its similarity to Facebook. As expected, it has the main picture and bio shifted to the left of the page with more space dedicated to the header photo, which now sits across the top of the screen.

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