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3 Key Steps in Building Your Personal Brand on LinkedIn

3 key steps in building your personal brand on linkedin

I've been freelancing for nine years and I’ve never been a fan of Upwork or other freelance bidding sites. Since I discovered how to use LinkedIn, it's become a key platform for me in my connection strategy.

If bidding sites work for you, that should be fine, especially if you're new in freelancing, however if you find yourself bidding or making proposals time and time again just to pay your bills, it likely means you're not doing enough to market your freelance business, and it might be time to rethink your personal brand.

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The Easy SEO Guide to Auditing Your Own Site [Infographic]

the easy seo guide to auditing your own site

Nobody likes an audit. Any kind of audit. And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things.

But the truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your 'metadata' from your 'messaging', but you don't need to be a digital ninja/guru/magician to do a basic audit.

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United's Social Media Nightmare: What Went Wrong

uniteds social media nightmare what went wrong

The skies – and the Twitterverse – haven’t exactly been friendly for United Airlines recently.

Just two weeks after an uproar about whether leggings are appropriate attire for a plane ride (turns out they are, unless you're traveling as a guest of an employee), United once again caused a social media backlash when a video surfaced of a man being forcibly removed from a Sunday evening flight.

In both cases, United appeared to exacerbate the public’s outcry with its responses.

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Facebook Announces First Ever Communities Summit for Group Admins

facebook announces first ever communities summit for group admins

Facebook has been putting more emphasis on Groups of late, adding new tools and features to help promote increased use of what Facebook themselves have labeled an ‘under-appreciated product’.

Many don’t realize it, but Groups has over a billion monthly active users, a milestone they hit ahead of both WhatsApp and Messenger, underlining their utility and value within the Facebook experience.

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Amazon Quietly Launches Its Own Social Media Influencer Program Into Beta

amazon quietly launches its own social media influencer program into beta

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago. Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.

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