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Google improves real-time in-app ad offer

Google Universal App CampaignsGoogle has launched its updated Universal App Campaigns, which creates ads using real-time signals, text and photos. The feature tracks user behavior across YouTube, Search, Play and apps to better target in-app ads.

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How Facebook's Audience Network is bucking the ad-network trend

Facebook audience NetworkFacebook's Audience Network is a $1 billion business flying in the face of observers who said that ad networks would be pushed out by programmatic advertising. The company is concentrating on native content on mobile, but one downside for advertisers is that they are not told upfront where their ads will appear.

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