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Facebook Puts Ban on "Like-Gating"

FB11-11With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.

Yesterday was the last day marketers could trade Facebook likes for content or contest entries.

Facebook has ended the practice known as "like-gating" to make sure people "like pages because they want to connect and hear from the businesses, not because of artificial incentives," Harshdeep Singh, a software engineer at Facebook, wrote in an August blog post. As of today, content previously hidden to those who haven't liked a specific page is now visible to everyone.

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Two Great Free Social Guidebooks from Hubspot to Help Maximize Holiday Sales

 

S115Our friends at HubSpot have two free offers for you this month to help you prepare your Facebook and other social channels for the holiday season!

Generate Leads Using Facebook
Facebook can be a valuable channel to use to attract readers to your website. Get HubSpot's free ebook to learn the content you should be posting and advertising campaigns you should be running to generate leads with Facebook this holiday season:

Download Now: http://bit.ly/1rYCb6d

250 Free Holiday Stock Photos
Images on social media generate up to 55% more leads than posts without images! This holiday season, don't worry about digging around the Internet—and your wallet—to find and pay for holiday themed stock photos for your upcoming social media campaigns. These 250 photos, a $1,500 value, are on us!

Download Now: http://bit.ly/1x7Mbyw

Remember, sharing is caring! Share this with your friends and colleagues and enjoy the holiday spirit. Also, you're probably tired of hearing this but some anti-virus programs like McAfee send a false "malicious link" warning when clicking on Bitly shortened links. There is nothing malicious in these links, the shortener is simply used to make the link easier to click / read for your convenience.

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19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

N11-1Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the tricks, tips and changes.

Here are some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are easy to implement immediately!

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Ask Mark Zuckerberg Anything During His First Public “Community Q&A” On Facebook Nov 6

FB11-2Most people have a burning question to ask about Facebook, whether they’re one of its 1.35 billion users or not. So taking a cue from Reddit’s Ask Me Anything sessions, Facebook’s CEO Mark Zuckerberg is upping the transparency and will play customer support himself on November 6th when he does Facebook’s first “Community Q&A”.

The hour-long livestreamed session will answer the public’s questions submitted to the “Q&A With Mark” Facebook Page. Zuck says the Q&A is themed after a Facebook tradition where “every Friday we have a Q&A and all employees can come and ask me questions about anything they want.”

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