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Snapchat Adds New Sponsored Lens Options, Enhanced Ad Targeting

snapchat adds new sponsored lens options enhanced ad targetingAfter posting a less-than-impressive first earnings report, Snap Inc., the parent company of Snapchat, is accelerating its efforts to generate significant revenue, announcing a new set of ad tools to help brands tap into Snapchat’s 166 million strong, Millennial-dominated audience.

First up, Snapchat's offering new promotional World Lenses, their next level Lens tool they launched back in November, and updated recently with new 3D overlay tools. Just as Lenses enable you to put a digital mask on your face, World Lenses do the same for the world around you, which seems perfectly suited to AR-enabled glasses, the next level of AR development.

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Inside Facebook’s 10-Year Master Plan [Infographic]

inside facebooks 10 year master plan

Do you know about Facebook’s 10-year master plan?

Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.

You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.

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5 Ways to Generate More Exposure for Your Content Through Social Media

5 ways to generate more exposure for your content through social media

If your business is creating content in order to drive sales and improve PR, well done, you’re likely ahead of the curve. Content marketing is a proven way to build your business in the modern digital landscape, and an increasingly important element in any organization's marketing mix.

However, you’ll quickly learn that creating a quality piece of content doesn’t guarantee that it'll receive the sort of exposure and engagement it deserves. In fact, millions of great blog posts go virtually unread because their creators didn’t appreciate the importance of promotion.

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Facebook's Rolling Out Group Membership Questions to Improve Filtering Process

facebooks rolling out group membership questions to improve filtering processBack in January, we reported that Facebook was testing a new application questionnaire feature for Facebook Groups to help refine and improve the group membership process. That test appears to have gone well – this week, The Social Network has confirmed that Group membership questions are being rolled out to all users.

As reported by TechCrunch, group admins will now be able to pose up to three questions for people requesting to join their Group to answer – this is what the layout of those questions looked like in the initial test phase.

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