The move shows that Facebook definitely puts value in its relationships with media companies, news organizations, and others in the public eye. But it makes us wonder why this has been released now — and how much of it has to do with Facebook’s promoted updates business:
The social network allows organizations with a page to pay money for increased visibility of a particular status update, which in turn drives page views if a link is included. Many media organizations — especially those that produce written news — have come to rely on Facebook for as much as a third of all traffic referrals.
One of the risks of using social media networks is having information you intend to share with only a handful of friends be made available to everyone. Sometimes that over-sharing happens because friends betray your trust, but more worrisome are the cases in which a social media platform itself exposes your data in the name of marketing.
In August Gleanster published the 2014 Marketing Automation benchmark report, covering 53 vendors, complete with vendor rankings (based on end-users) and analyst commentary on each vendor. The marketing automation vendor rankings showcase user perceptions across four criteria: ease of use, ease of deployment, features, and overall value. A minimum of 8 users for each solution featured on the FLASH rank these providers on a scale of 1 to 5.
Running a marketing department has become a more complex endeavor over the past couple of decades. With the introduction of the Internet came dramatic changes in consumer behavior, followed by dramatic changes in the way companies market products and services, followed by dramatic changes in the structure of a marketing department and the people inside it.