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5 Quick Tips to a Super Bowl Social Touchdown

Super Bowl 50 AdvertisingDon't fumble your social content this Sunday.

With Super Bowl 50 fast approaching, the lure of a promising half time show and fresh commercials is sure to draw in large audiences – especially on social. As a publisher, this is prime time to capitalize off of a moment where your audience, and potential new readers, are super tuned in.

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8 Pieces of Marketing Wisdom for the Chinese New Year

Marketing FortunesIt's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. 

In celebration of the Year of the Monkey, HubSpot created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.

Cheesy? A little. But hopefully you find it helpful in a fun way. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below. 


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The power of hashtags during the Super Bowl

superbowl hashtags and roiHalf of last year's #SuperBowlAds included a hashtag to socially activate campaigns with viewers' second screens. Brands should use hashtags to track conversion, engagement and to measure return-on-investment.

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3 Social Media Engagement Techniques That Work

3 social media engagement tipsNeed some new social media marketing ideas?

Looking for ways to jumpstart your engagement?

Whether your goal is to spread awareness or grow your audience, better engagement is your key to success.

In this article you’ll discover three ways to improve engagement for your social media accounts.

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