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How to shape holiday marketing in a political season

holiday marketing in a political environmentHoliday marketing this year will be complicated and somewhat obscured by a tidal wave of political advertising, with a particular emphasis on digital. In this environment, it's more important than ever to focus on the contextual and not panic by trying to do too much and ignoring return on investment.  Columnist Lewis Gersh offers strategies to make your message stand out from the noise.

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