Global trends indicate that messaging is poised to take over—usurping email and call centers, playing a crucial role in retail commerce and changing the way we play. Here are five strategies businesses should implement to increase brand loyalty through social messaging.
Good timing, compelling imagery, incentives and smart hashtags are key components of an effective social strategy, Japs Buidon writes. "Imagine your social media channels as dishes," he writes. "Are they appealing enough to the tastes of your audience?"
IgnitionOne, a global marketing cloud company, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics.
Businesses are slowly figuring out that digital transformation and customer experience walk hand in hand. The question is, how do you transform an organization and ensure you end up with an experience-led business?
Naturally, Facebook decided to make the changes based on yet more analytics gleaned from its "Feed Quality Program." After surveying thousands of people, the company found out that likes, sharing and comments don't tell the entire story about whether someone wants to see an article.
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