Brands are starting to take influencer marketing more seriously: According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months.
YouTube has launched a free video-ad production service called Director Onsite in six US cities for small businesses that commit to spending $150 on the site. The platform has also released a video-ad creation tool called YouTube Director.
Twitter has enabled advertisers to target users on the platform based on their use of specific emojis. Brands can now focus campaigns around particular icons, such as a pizza emoji for Domino's.
The ruling is a triumph for the FCC, after passing the rules last year. It is a win for Google, Netflix Inc. and others who championed the notion of an open internet where internet service providers are prevented from offering speedier lanes to those willing to pay extra for them.
Pinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.
More Articles ...
- Facebook Offers New Ad Products for Brick-and-Mortar Retailers
- How To Accurately Track Your Social Media Buzz: Turn Massive Data Into Actionable Insights
- Digital video, social media factor into 2016 elections
- Platforms every marketer should have on their radar
- 12 ways to upsell current customers
- The 2016 Social Media Marketing Demographic Survey