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YouTube helps small businesses make video ads

youtube shooting video ads for companiesYouTube has launched a free video-ad production service called Director Onsite in six US cities for small businesses that commit to spending $150 on the site. The platform has also released a video-ad creation tool called YouTube Director.

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FCC's Net Neutrality Rules Upheld by U.S. Court of Appeals

net neutrality win for google loss for attThe ruling is a triumph for the FCC, after passing the rules last year. It is a win for Google, Netflix Inc. and others who championed the notion of an open internet where internet service providers are prevented from offering speedier lanes to those willing to pay extra for them.

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Brands can now retarget ads on Pinterest

pinterest adds site app retargetingPinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.

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