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Bumble Dating App Tops 1 Million Unique Conversations

6-12BumBumble, the dating app founded by ex-Tinder employees, announced that its female users have started more than one million conversations on the platform.

Bumble is a dating app that prescribes to the Sadie Hawkins style of dating. Men and women swipe left or right on each other, just like on Tinder, but once a match is established, only females can initiate conversations. This takes the pressure off of men to get a conversation going, and it puts the control in the hands of the female.

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Twitter tests out location-based search for tweets, photos, and videos

6-12twTwitter has started testing out new pages to look through tweets and photos from specific locations.

If the new feature has been rolled out to you, you can click on or tap new clickable location links for individual tweets in order to bring up the new search results. Alternatively, you can also get into the new search by clicking the little location icon at the top right of a tweet in your timeline.

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UGC Is the Key to Instagram Success [Study]

6-12ugcUser generated content (UGC) works best for brands on Instagram, according to a new insight report from digital think tank L2.

The report found that across all ages, 55 percent of consumers trust UGC over other forms of marketing; 49 percent said the same of brand websites, and only 19 percent of people trust banner ads above all else. At 64 percent, only professional industry reviews were ranked higher.

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Traditional Media Targets Millennials With Social Influencer Campaigns

traditionalmedianewsletterfinalCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives.

Call it the modern day word of mouth. Social influencer marketing is proving its worth in a world where consumers are dubious of conspicuous marketing and brands are raring to get their attention. Last week marked the launch of a new social influencer marketplace – aptly named The Influential Network – that aims to partner celebrities popular on social sites with agencies and brands. According to VentureBeat, 25 companies are already on board.

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30+ professional events in New York, San Francisco and more

6-11evenThe Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find anything that's right for you, check out dozens of other events featured in our complete listing.

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