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Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites

facebook updates news feed to penalize non mobile optimized websites

Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.

As explained by Facebook:

“We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. [...] During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”

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5 Key Customer Care Tips to Help Improve Your Social Efforts

5 key customer care tips to help improve your social efforts

Social media has become a major force for businesses that want to promote their brand and build relationships with consumers.

As a social media manager, I completely support this - Social media marketing is no longer an option, but a necessity for the modern business.

The problem, though, is this. Every day businesses use their social media accounts to promote content, share updates and offer deals to their loyal customers. Although each of these is an important part of a successful social media strategy, there’s another key component that too often gets overlooked - social customer care.

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Top Web Design Trends in 2017 [infographic]

top web design trends in 2017

What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.

This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.

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5 KPIs Social Media Marketers Forget to Monitor

5 kpis social media marketers forget to monitor

Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused. Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.

In fact, there are now 2.789 billion active mobile social media users worldwide, and this figure will only continue to rise in the years to come.

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The Pros and Cons of Using Hootsuite to Manage Your Social Media Efforts

the pros and cons of using hootsuite to manage your social media efforts

To Hootsuite or not to Hootsuite? I’d like to say this is something I consider before knuckling down on every social media project I undertake, but that just wouldn’t be true.

After trying several different scheduling platforms, it was Hootsuite that got me hooked. Hootsuite is a wonderful tool, which enables you to schedule social media posts in advance.

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