The results are in! The most (and least) popular interests on Facebook, as revealed by its new Preferred Audience tool Last week, Facebook made public a huge trove of data about its users' interests as part of a new tool called Audience Optimization.
Facebook, Snapchat, Instagram and Google are looking to end Twitter's domination of Super Bowl social advertising. Snapchat's Live Story will feature advertisers Budweiser and PepsiCo, and Google's Real-Time Ads enable marketers to immediately run ads at specific times during the event.
Emojis have emerged as a new language in digital media. The medium, once dominated by text, has moved more toward visual media, with emojis as the means of communicating tone and sentiment on messaging apps and social media among consumers.
This emoji communication creates actionable data for brands, including improving on-site customer service experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter.
Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.
The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.
Mobile usage accounts for 60% of consumers’ time online, and that number is only going to continue to grow.
That’s why marketers gathered in New York City last week at Mobile Marketer’s Mobile FirstLook event. They talked about the trends, challenges, and opportunities in mobile. Read on for some of the biggest takeaways.
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