As of this writing, there's no more cost-effective way to reach a targeted group of consumers than Facebook Advertising. Facebook has a great, data-backed ad platform that can drive some serious business results when used properly.
But in order to maximize your Facebook ads, you must understand the different Facebook ad objectives and how to use them. Using the wrong ad type can cause a campaign to grossly under perform, thus wasting time and money.
With over 500 million users and a more business-centered approach than other social media platforms, LinkedIn can be a great tool to generate sales.
Whether you’re targeting B2B or B2C business, it’s definitely worth putting in some time and effort to develop your presence and personal brand on the network - but how, exactly, should you go about doing this?
Have you seen those Tasty videos on Facebook? What am I saying - of course you have. It’s pretty much impossible to not watch those fast-paced culinary transformations (especially when they involve things like ice cream churro bowls and mozzarella stick onion rings).
Why are they so appealing? They’re short, they’re engaging, and they’re the kind of content that today’s consumer demands. Within half a minute, you’re back to your regularly scheduled social media scrolling (and probably thinking about your next meal).
Facebook has announced a new News Feed algorithm update, this time focused on reducing the reach of links to websites which contain “little substantive content and have a large number of disruptive, shocking or malicious ads”. The changes will also relate to ads from these domains, which will be blocked entirely.
In other words, if your site’s covered in crappy ads, you’re gonna’ find it a lot harder to keep drawing significant traffic from Facebook.
TweetDeck may be the most under-rated Twitter utility available.
While there’s a wide range of social media monitoring tools and Twitter-specific options on the market, many providing excellent functionality, TweetDeck remains a key app for anyone looking to maximize their use of tweets and find the most relevant information amidst the fast-moving tweet stream.
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