Recently my 23-year-old daughter asked me for branding advice for her online startup. Immediately my thoughts went to the classic brand lessons I learnedfrom Jack Trout and Al Ries. Three lessons in particular are etched into my marketing consciousness: (1) focus, focus, focus, (2) positioning is the art of sacrifice and (3) differentiate or die.
But wait, these branding strategies were developed during an era of big brands, mass marketing and mass media. Are these strategies still pertinent in an age of “brand me,” personalized marketing and social media? I believe they are; we just need a different set of metaphors.
There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.
Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.
"On Twitter, nothing comes between your tweets and your followers," the company said in a blog post today announcing new measurement tools for brands and verified users.
(Reuters) - Facebook Inc is testing a new "buy" button on its website that will let consumers purchase products that are advertised on its social network.
The new service, which Facebook described on Thursday as a test with a "few small and medium-sized businesses" in the United States, represents the Internet social networking company's latest effort to play a bigger role in the e-commerce business.
Facebook said its new Buy button will be available on the mobile and desktop PC version of its website and will allow consumers to purchase goods directly from participating businesses.
If you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done. More and more companies are taking their operations online, and most of them are working towards achieving the same goals. With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.
- Marketers Find Strengths, and Limits, to Twitter Amplify
- Infographic: Brands on social media are 57 percent more likely to increase sales leads
- Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising
- I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?
- Pinterest Just Made It Easier to Discover Pins You Care About
- How to Create a Social Media Marketing Plan from Scratch