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10 ways your business can (should) use Google+ Hangouts

google8-11By far the most exciting and feature-rich free tools provided by Google+ are Hangout Video Calls and Hangouts on Air.

Here are 10 ways to use them in your business.

1- Paid consulting: Hangouts on Air can be public or private, paid or free. If you’re using a HOA for consulting, you send the link to join the Hangout when you receive payment. Only those people who have the link to the video, which will be on YouTube as private, can watch the video.

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Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows

view8-10Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective -- but what is the relationship between viewability and certain branding metrics such as purchase intent, message recall and product awareness?

According to TubeMogul, a programmatic video ad platform, serving ads on sites with higher viewability rates can nearly double purchase intent -- and boost message recall and product awareness as well. TubeMogul’s research comes from over one million streamed video ads.

TubeMogul divided the sites the ads were viewed on into two categories: one half with better viewability rates and one half with worse.

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Google Tests New Music Ads

gmusic8-10Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple 's Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers.

Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play.

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Social Media Measurement is More Than Tools and Metrics

mesauring tape 0Seven years ago, when social media first emerged as a brand tool, the measure of competent social media marketing was knowing how to set up a Facebook page. Thankfully, we’ve come a long way since then, even if it feels more like dog years than human years.

Social media marketing is evolving daily. We’ve witnessed many trends including content marketing and brand journalism. But whatever trend comes along in marketing, the baseline competencies are still the same today as they were 20 years ago: do you know how to define the problem, create the solution, and measure the results?

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4 free eBooks & Working Templates to Help Boost Social Media Results


FR8-6Gotta love our friends at HubSpot... they always come through with really useful guides to help us do our job easier and faster! Here are four really useful resources that I'm sure you will find helpful, no matter the size of your company.

1. Free Template: How to Create Beautiful PowerPoints
Copy: Sharing visual and engaging content on social media is critically important for marketers. That is why HubSpot has created three eye-catching PowerPoint templates and video tutorials on tips and tricks in PowerPoint. Use these when creating all your social media images, and content to go with them!

Short link:

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