Virtual reality is already a multi-million-dollar market, and by 2020, it’s slated to expand to around $38 billion. The technology has come a long way - created and otherwise tossed aside in the 1980s and 90s, VR has seen a resurgence in the smartphone era with consumers drawn to the ability to play interactive games and virtually travel the world. However, now, they’re starting to realize that virtual reality can have real-life applications, too. eCommerce is the biggest and best example to date.
Online shopping has revolutionized the consumer experience. You no longer have to get in your car, drive to the store, hear a sales pitch or dig through piles of clothing to get what you want. With a few simple clicks, you can shop and have a product delivered right to your door. But while eCommerce essentially turned brick and mortar on its head, it still hasn’t totally solved a key element that a number of consumers still desire, and can resolve in physical stores - to be able to visualize a product on them or see how it looks in practical application.
Facebook Releases New Report on Shifting Consumer Behaviors and How to Maximize Your Marketing Efforts
Facebook has published a new research report which provides some interesting food for thought for brands looking to make the most of social as an outreach platform, with a specific focus on video content.
The report, entitled “New medium, new rules: video advertising in the mobile age”, highlights the need to understand changing consumer behaviors - and not just in terms of the mediums through which they’re consuming media, but also the way they use each specific medium, and how advertisers can tap into that to produce better results.
LinkedIn has started a new initiative to help their members make best use of their publishing platform and create content that resonates. Called the “LinkedIn Content Insights Quarterly”, the new report provides an overview of the posts that LinkedIn users are engaging with most – and with more than 100,000 articles being uploaded to LinkedIn every week, there’s a fair data pool to work with.
So what’s working on LinkedIn? Unsurprisingly, recruitment-focused content ranks high among LinkedIn members.
The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.
A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.
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