2016 was a big year for social media.
From Facebook's big push into live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of attention. We've also seen social media affect globally significant events like the "Brexit" referendum in the UK and the US Presidential Election, as politicians wise up to the impact social networks can have on public opinion. Overall, we're now spending almost 2 hours a day on social media - or about 15% of our time awake.
Earlier this week, BuzzSumo published their list of the most shared content of the year across Facebook, Twitter and LinkedIn, and it’s another great, data-driven post from the BuzzSumo team, definitely worth checking out. But there were some interesting themes among the most shared posts - the Facebook posts in particular - that are worthy of extra attention as we look to 2017 and how to refine our content strategies to align with Facebook’s audience and algorithm.
But first off, a quick reminder – back in June Facebook released an algorithm update which put more focus on content from friends and family, as opposed to content from Pages.
We're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.
However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:
The folks at Skilled.co put together a super in depth and interesting visual about social media facts. We thought you might like to take a look. Enjoy!
The Incite Group held its 6th annual Customer Service Summit in New York last week, and as is my custom at conferences, I live-tweeted (using hashtag #INCITECS) as a form of note-taking. This makes it much easier to share my learnings later.
Much of the discussion was about customer service social media, with great case studies from brands about being proactive, handling a crisis, leveraging messaging apps (and yes, bots), and being willing to experiment.
Conversocial CEO Joshua March explained that people turn to social media for customer service because it’s easy, convenient, and mobile.But they have clear expectations of the brands they engage:
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