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Data suggest mobile ad blocking is not as prevalent as feared

mobile ad blockingAds served to mobile Safari users initially dropped when Apple allowed the use of ad blockers on mobile, but have been steadily increasing ever since, AdRoll reports. However, the company says that doesn't mean advertisers should become complacent. "As an industry, we need to take a lesson from this dialogue, which is to not lose sight -- that we need to be solving for publisher revenues -- to make sure this content stays free; we also need to be solving for user experience," AdRoll's Adam Berke said.

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Users coming to Facebook via Tor "dark Web" solution

facebook over torMore than a million security-conscious users have logged into Facebook via Tor over the past month, the social network said. The "dark Web" solution allows users to leave no trail as they access sites, reflecting a desire for privacy that Facebook said it respects and encourages.

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