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The definitive list of what everyone likes on Facebook

Facebook favorite topicsThe results are in! The most (and least) popular interests on Facebook, as revealed by its new Preferred Audience tool Last week, Facebook made public a huge trove of data about its users' interests as part of a new tool called Audience Optimization.

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Who will win Super Bowl's social battle?

Super Bowl 50 AdvertisingFacebook, Snapchat, Instagram and Google are looking to end Twitter's domination of Super Bowl social advertising. Snapchat's Live Story will feature advertisers Budweiser and PepsiCo, and Google's Real-Time Ads enable marketers to immediately run ads at specific times during the event.

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This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

using emojisEmojis have emerged as a new language in digital media. The medium, once dominated by text, has moved more toward visual media, with emojis as the means of communicating tone and sentiment on messaging apps and social media among consumers.

This emoji communication creates actionable data for brands, including improving on-site customer service experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter.

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7 Powerful Ways to Make Your Emails More Persuasive

persuasive emailsCommunication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.

The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.

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