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The 2016 Social Media Marketing Demographic Survey

2016 social media marketing surveyThe Social Mediopolis 2016 demographic survey from our Social Media Marketing group on LinkedIn is ready! The Social Media Marketing Group is the largest group of LinkedIn, with nearly 1.25 million members.

Key Points Include:

  • International registration is gaining, up to 44% vs 56% U.S.
  • More senior titles than ever are involved in social media decisions
  • Small and Medium Businesses (SMBs) are still the sweet spot, at almost 30%
  • Facebook advertising still dominates marketing tool use but distribution platforms like Marketo, HubSpot & HootSuite show strong growth
  • New business/lead generation and Customer engagement/retention are driving over 70% of social media implementation
  • Reputation management is growing by leaps and bounds

Click Here to read the entire survey

Microsoft is buying LinkedIn for $26.2 billion

microsoft acquires linkedinMicrosoft just surprised everyone with its plans to acquire LinkedIn for $26.2 billion in cash. While many financial analysts will be inspecting the details more closely, a lot of onlookers simply want to know... why? Microsoft CEO Satya Nadella has sent an internal memo to staff about the LinkedIn acquisition, and it attempts to answer why the company is interested in the social networking giant.

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Twitter falls behind Instagram in ad popularity

instagram surpasses twitter for adsInstagram has become more popular with advertisers than Twitter, according to Strata, with 63% of agencies surveyed saying they would choose the photo platform, in comparison with 56% who would invest in Twitter. Nearly all respondents plan to use Facebook.

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Why image recognition tech is about to take off

image recognition for retailMacy's harnessed the power of image recognition with an app that enables consumers to upload images of products, which the app then matches with similar items available in one of its stores. With the rise of image-sharing sites like Pinterest and Instagram, brands should start investing in image recognition tools to monitor trends and engage audiences,

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