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When, How and Where to Promote Your Content on Social Media

6-7 smLeonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.

The process requires so much: coming up with ideas, drafting concepts, editing to perfection, designing the visuals, publishing, promoting and measuring success.

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Or, at the very least, a well-crafted article explaining things to you.

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Beyond YouTube: Alternate Video Venues

6-7vidWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.

By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.

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The sharing economy has created 17 billion-dollar companies (and 10 unicorns)

6-6shSharing is big business. Big big business.

There are now 17 billion-dollar companies with 60,000 employees and $15 billion in funding in the sharing or collaborative economy, according to Jeremiah Owyang and VB Profiles, a market intelligence firm partly owned by VB. That includes the venerable eBay, founded in the dim mists of technological antiquity, and relative newcomers Etsy, Chegg, WeWork, Airbnb, and — of course — Uber.

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Fresco News Aims To Build A Crowdsourced Network For Breaking News

6-7NewsIf you’ve ever wanted to contribute photos or videos to your local newscast, you might get your chance soon, thanks to a new startup called Fresco News.

There have been lots of other experiments in crowdsourced journalism, but CEO John Meyer (pictured above) said Fresco has some key differences.

For one thing, the Fresco app won’t just be “a boring standalone product.” In other words, it won’t be an app that you only open to upload photos. Instead, it should feature content from breaking news events around the world. At the same time, users can accept assignments to take photos and videos for professional news organizations.

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5 Ways Brands Can Use Periscope and Meerkat

6-5smVideo is a popular form of content for brands, but live streaming makes it even more enticing.

According to The Daily Dot, Periscope generated about 51,000 tweets during its March 26 release, and Meerkat—which was released Feb. 27—garnered more than 200,000 tweets about the app by the end of March.

As social media users—including celebrities and brand managers—flock to these apps, the buzz grows. According to Alex Pettitt, there were more than 36,500 tweets about Periscope for Android on its May 28 release, compared with 136 the day before.

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