Social media has gone from an exploratory novelty to a must-have for companies large and small in just a decade or so. In just over a decade, we have seen the public adoption of Facebook, rise and fall (and reemergence and fall) of MySpace, a storm of success brought on by Twitter’s 140 character micro-posts, and more. The landscape has quickly evolved and continues to do so – and with that, our tactics must also shift to keep up with the new.
Beyond the actual social media sites available, the social media public has also changed. Teens are abandoning Facebook, leaving this once social media giant to the 30’s and up crowd (who’d have seen that one coming five years ago?!).
Being successful in social media marketing has countless variables, but there are three main factors that most affect your success in the social media realm: timing, your network evolution, and your metrics.
Read on to learn more about the three factors that most make or break your social media marketing success.
Facebook is leaping into the fitness tracking market by buying a Helsinki-based maker of a mobile app that can track users and automatically determine whether they’re walking, running, biking or riding public transportation.
Facebook is announcing plans Thursday to acquire ProtoGeo Oy, maker of a mobile app called Moves. The app works in the background, quietly gathering loads of data from the phone’s accelerometer, then displaying the results in a minimalistic fashion, with each activity represented by a colored circle.
The Moves app is an “incredible tool for the millions of people who want to better understand their daily fitness activity,” Facebook said in a press release Thursday.
You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better.
In a recent State of Salesforce report by Bluewolf, 25% of companies cited data as their No. 1 business challenge. And as many as one in four B2B databases are inaccurate, according to research by SiriusDecisions. Marketers are clearly having trouble with their data quality.
What’s more, this “data problem” is costing marketers serious money. SiriusDecisions Senior Research Director Jonathan Block points to the 1-10-100 rule: It takes $1 to verify a record as it’s entered, $10 to cleanse and re-duplicate it and $100 if nothing is done. And these costs multiply exponentially as databases grow.
Ultimately, bad data can creep into your database for a variety of reasons, but you can eradicate most of it with a proactive approach. Below are four ways to improve your data quality ASAP.
Ask for More with Less
To effectively target customers, you need more than a name and email address; you just don’t need it all at once. Just as you wouldn’t reveal everything about yourself on a first date, your customers don’t want to feel pressured to share too much too soon. Make it easier for them with smarter, simpler forms.
Creating a social media marketing strategy is a must in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-term and long-terms goals as well as how to specifically measure all social media efforts.
Here are 5 tips to help you create an effective social media marketing strategy:
1. Make sure everyone is on board.
When creating a social media marketing strategy everyone from the CEO, the marketing & advertising team and all upper and middle management should be included in the decision-making process that will result in a company’s social media marketing strategy. This strategy will set the guidelines for the social media director, consultant or team that is responsible for utilizing and monitoring all social media networks. Once the social media strategy is developed, all company employees should be made aware of all social media campaigns and encouraged to participate and solicit participation from others outside of the company.
Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and influencing customer conversions—and if you’re not tracking the effectiveness of your social media campaigns properly, you could be missing out on important details that could lead you to higher conversions and an improved social media ROI.
Gone are the days when fan counts and traffic are all we should care about—digital marketers are faced with evolving attitudes toward what actually constitutes an effective digital marketing campaign. Today’s campaigns are all about converting visitors, fans, followers and the like into customers. Reliable indicators as to what constitutes an effective social media campaign are out there—you just need to know what you should be doing to track ROI (and why).
Tracking Conversions Across Multiple Tools
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