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4 campaigns that should have failed but didn't

marketing successesIn advertising, there are certain "rules of the road." Brands that break those rules must do so at their own risk. After all, rules exist for a reason. But sometimes breaking a rule or three can drive extraordinary results.

Here are four examples of campaigns that seemed to do just that. They won by breaking the rules in different ways. But each way ultimately circles back to a fundamental marketing tenet -- understanding their target customers and what they care really about.

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