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Twitter changes tack on retail ads

twitter curtails buy now buttonsTwitter is abandoning its buy button ads that enable consumers to purchase without leaving the platform, in favor of dynamic product ads that take users to the retailer's site. The move is the latest in a raft of changes that the company is undergoing to increase its user base and profitability.

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Why Podcasting Is The Next Big Revenue Maker: Just Ask NPR

NPR podcasting increases revenueNational Public Radio estimates that it will see more than twice as much revenue from podcasts this year, with brands such as Wells Fargo and Squarespace buying up ad space. "The growth has been great, and the evolution has been steady for the past 10 years, but I'm preparing for the hockey stick right now," National Public Media's Bryan Moffett said.

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'The Angry Birds Movie' Gets Brands Posting

angry birds movie gets brands postingThe Angry Birds Movie has left some of its official brand partners far from angry.

Social media analytics provider Unmetric highlighted some of the most successful social content related to the film, which posted an estimated $55.5 million in box office revenue during its second weekend, bringing its total to some $112 million, according to Deadline.

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