Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign.
But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns. When marketers master the four Ms of social marketing, all the complexity amid a sea of tools and tactics can be distilled into a simple, successful game plan.
Today the Massachusetts Institute of Technology’s Media Lab announced a new program, the “Laboratory for Social Machines,” which aims to build new tools that analyze and enable communication on social platforms like Twitter. Interestingly, Twitter is funding the entire experiment with a massive $10 million investment.
In a vague press release, MIT details that the program will “focus on the development of new technologies to make sense of semantic and social patterns across the broad span of public mass media, social media, data streams, and digital content.” The goal, according to MIT, is to “create new platforms for both individuals and institutions to identify, discuss, and act on pressing societal problems.”
Last week, as if almost overnight, it seemed like social media startup Ello was everywhere.
The free social network, whose much-discussed manifesto explains why it eschews ads and user data collection, was seeing about 31,000 new signups per hour with no signs of slowing down at the end of last week. The site is invite only, and the codes are even going on eBay for as much as $100.
How to Use Facebook for Business
Facebook can be a great tool to get your business found on social media. Building successful fan pages is only aspect of mastering Facebook for Business – this guide provides a ton of other highly useful strategies and tactics to drive traffic and conversions. Download HubSpot's comprehensive guide to using Facebook for your business for free here:
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Social Media Image Templates [60 free templates]
After you read the guide above to determine how best to use Facebook for your business, take your posts to the next level with beautiful images. Download the free templates below to create awesome social media images to attract more fans and customers to your Facebook page.
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Social networks are undoubtedly a major part of modern life, and an increasingly common aspect of organizational life. There has been considerable discussion around the value of such networks however, particularly when it comes to forming opinions. There have been a few studies recently that suggest that social networks do little to promote divergent thinking and ideas, thus often resulting in a kind of sanitized group think. All of which isn’t so great for companies trying to be a bit more innovative.
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