If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason. Here are 20 ways to optimize your social media strategy in 2014 and beyond.
1. Choose the right platform
There are hundreds of social media platforms, which means there are many options beyond Facebook, Google Google+, Twitter Twitter, Instagram and YouTube. Take some time to see which platforms are best for your business and limit them to five max. No full-time employee has time to manage anything more, and you may find you’re a better fit for an underdog platform than Pinterest.
2. Use analytics
There are also hundreds of tools to analyze your social media campaign success and failures. Use them. Many are free and part of the site itself, while others provide a third-party analysis. Don’t just collect reports; read them, translate them and turn them into action.
Being a marketer is pretty sweet, but this doesn’t mean it comes easy. We've got a lot on our plates, such as campaigns, goals, budgets and priorities. Not to mention our need to be constantly creative, hard working, agile and persistent.
But even with all the factors working against us, we still have the gusto to prevail by doing a handful of great things habitually. So what does that entail? Here are 10 things that great marketers do everyday.
1) Set goals
The wisest and greatest of marketers set goals. If you run a campaign without goals, who's to say it was successful? Having goals in place for your marketing efforts will help you define success.
And we all define success differently. Maybe for you success is lead generation, customer acquisition, or a specific amount of revenue you want to generate. Whatever it is that you are striving for, assign a proper metric to it that you can aim to reach.
Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content.
LinkedIn's evolution began in May 2012 with the acquisition of SlideShare, and it continued with the purchase of news-reader app Pulse. And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman.
All of those moves have turned LinkedIn into a place where people come to consume professional content. That's been great news for brands, since it's given them a new audience to reach with their content, via their Company Pages on LinkedIn. Let's look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with "it depends," but where's the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here's the best of what I found.
The ideal length of a tweet is 100 characters
Whom should you trust when it comes to advice on the ideal length of a tweet? How about Twitter itself?
Twitter's best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet.
Forget the numbers, research, case studies, reports, and other info: Content marketing is simple.
It boils down to engaging followers with fresh, inspiring content that you create and share. But before sharing these 3 low-tech methods for content marketing success, let’s look at a few easy-to-track numbers that do matter. Each of them is easy to measure, understand, and use.
- Social Engagement: Even without fully comprehending a Facebook admin page, you can easily see how many likes, shares, comments, and followers you gain with each post. The same goes for Twitter, LinkedIn, and other platforms.
- Blog Traffic: Most blogging platforms (like WordPress) allow even the most clueless writers to see how many readers visit their site. Page views, however, are not everything.
- Conversions: Head over to your sales department and ask how many customer captures they gain from inbound marketing. This is the most important number and the one we want to raise with content marketing.
So now, without further ado, a few low-tech ways to boost content marketing to increase engagement, online presence, and social activity:
- Yahoo launches mobile-first native ads with larger photos, will be marked as sponsored across its products
- Report: 92 Percent Of Pinterest Pins Made By Women
- Why Social Media May Be Your Best Sales Lead Generator
- Is Social Media's Bubble Set To Burst?
- Connecting Women for Social Entrepreneurship: TechWomen and LinkedIn
- Your customers are social, shouldn’t your customer service be as well? Get the free guide, Social Customer Service: The Future of Customer Satisfaction