Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.
Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.
Your social media interactions aren’t meant to be confined to your pocket or desktop – they’re meant to be worn on your wrist for all the world to see and, potentially, interact with. That’s the thrust of the Hicon, a unique bracelet with small, colorful buttons linked to your social media accounts. In other words, it’s wearable social media.
The Hicon dubs itself “The Social Bangle,” and that pretty much sums it up: It’s a waterproof silicone bracelet that’s spotted with six interchangeable buttons for your social media accounts, including Facebook, Instagram, Twitter, LinkedIn and WhatsApp. When you receive a smartphone alert for one of your social networks, the corresponding button on the Hicon lights up and vibrates. Wearers can dismiss the notification with a shake of their wrist.
Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about user-generated online content? How do I harness negative criticism? And, how can my company best integrate itself into the social media conversation? In recognizing the need to consistently evaluate the relationship between online consumer activity and corporate reputation, researchers from VU University Amsterdam conducted a study that revealed that corporate reputation can be enhanced through social-media activity.
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our competition is up to.
I use an app on my iPhone (you can probably guess which one) to see all of the social media mentions of my company and our competition on Twitter, Facebook and other networks. At a glance, I can see what’s being said about all the competitors in my industry and any big news that may have happened overnight. I get the kind of intel that used to take days to gather in a matter of minutes.
Recently my 23-year-old daughter asked me for branding advice for her online startup. Immediately my thoughts went to the classic brand lessons I learnedfrom Jack Trout and Al Ries. Three lessons in particular are etched into my marketing consciousness: (1) focus, focus, focus, (2) positioning is the art of sacrifice and (3) differentiate or die.
But wait, these branding strategies were developed during an era of big brands, mass marketing and mass media. Are these strategies still pertinent in an age of “brand me,” personalized marketing and social media? I believe they are; we just need a different set of metaphors.
- Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
- Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers
- Facebook tests new 'buy' button for online purchases in U.S.
- Using Data to Build a More Effective Content Strategy
- Marketers Find Strengths, and Limits, to Twitter Amplify
- Infographic: Brands on social media are 57 percent more likely to increase sales leads