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Adobe’s Q1 Social Intelligence Report Is Filled With Useful Data For Marketers

Adobes Q1 Social Intelligence Report Is Filled With Useful Data For MarketersFacebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 72% increase in revenue in its first quarter, with profits increasing to $642 million from $219 million a year earlier. Its revenue climbed to $2.5 billion, up from $1.46 billion in the same period last year. Seems like just two years ago the company was generating losses. Chief Operating Officer Sheryl Sandberg said in an interview, "What has really changed for us in the past year or two is that we are now a large and increasingly important part of what you have to do if you're running a business."

The Q1 Report Methodology

This financial information released by Facebook appears to fall in line with the recently released Adobe Q1 Social Intelligence Report released last Monday. Adobe’s Report focuses on the three legs of the stool written about often in this blog and examines data trends for: 1) Paid 2) Earned and 3) Owned digital media. This report is based on aggregated and anonymous data from retail, media, entertainment and travel sites, and was gleaned from data Adobe amassed through its Adobe Marketing Cloud Solutions: Adobe Media Optimizer, Adobe Analytics, and Adobe Social. Joe Martin, Senior Analyst, Adobe Digital Index told me the Digital Index seeks to put out regular insights on different industries - everywhere that Adobe's data gives it access to and Adobe is “Capturing every 6 out of 10 dollars spent online.” The Q1 analysis is based on:

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4 Reasons Marketers Are Crazy Not To Be On Google Plus


I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it. There have been vast improvements to the UI and it’s now much easier to use and understand.

There also happen to be around 540 million Google+ users now, not an insignificant number. This is Google we’re talking about here so it’s pretty safe to assume that number is not going to stop growing any time soon!

Besides booming membership growth here are 4 reasons marketers are totally nuts not to be using Google+ in 2014.

1. Google Authorship – When you see an author’s face next to an article in Google search results it’s because of Google Authorship. Anyone can do this it just requires a Google+ account and that you link your profile to the content you write. Besides inflating your ego every time you see your mug next to something you wrote, there is real value to it. It helps establish your personal brand and builds your authority. Research has also shown that having the authorship markup increases click through rates. So why not do it?

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Reach More Than 2% of Your Fans on Facebook

Facebook Approved“If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience.” - George Bernard Shaw

It wasn’t that many years ago that Google was a new kid on the block. If you were a webmaster back then, it was relatively easy to get your website onto the first page of Google search results. If you were thoughtful about what text you had on your website, included logical meta-tags in your site header and perhaps got a few decently trafficked websites to link to your site, Google would serve you up like a delicious dish of pasta at an Italian restaurant.

But even as the volume of websites expanded, those darn engineers at Google kept going to work every single day. And dang it if they weren’t constantly looking for ways to improve the quality of their search results. Within a couple years, they had realized that just because a site had the right text and meta-tags and a few good links, didn’t mean the content on that site was really what the searcher wanted. So, as frustrating as it was for website managers, Google kept tweaking their algorithm. Given their value proposition, this only made sense. Their top goal was to be THE place people went when they have questions they need answers to. And the better the content they can serve up, the more people come back.

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6 Tips for Being More Effective on LinkedIn

6 Tips for Being More Effective on LinkedInEveryone has their own style of networking.

Some of us go to chamber luncheons and distribute business cards left and right. Others are more reserved and find online networking or less formal meet-ups more effective.

When it comes to online networking, LinkedIn can be a powerful tool in your arsenal. It’s the professional network of choice yet many people come across as rude or spammy due to laziness or a lack of understanding. I’m going to present some helpful tips that I’ve learned over the years and some links to other helpful LinkedIn resources. 

1. Make your introductions personal

Few things are more irritating on LinkedIn than the generic greeting or connection request.

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Find more leads and close deals faster. Get the free guide, Social Selling Action Plan: Closing the Loop from Relationships to Revenue



Social Selling Action PlanToday’s top sales professionals know that the buying process has changed. Sophisticated buyers want salespeople they can trust, and expect you to know as much about them and their pain points as they know about you and your product.

You can use social selling techniques to engage prospects in the buying process and to close deals faster, but where do you get started? In this guide for sales professionals, you’ll learn how to:

• Listen to what the industry is saying. Keep on top of the latest developments in your space and the companies you’re targeting.
• Observe prospect buying signals. Spot when prospects are at the critical moments of their buying process.
• Seek a warm connection. Leverage social media for introductions, gain a comprehensive view of your prospects, and reach decision makers faster.
• Educate your prospects for success. Provide buyers with the right information at the right time to stay top-of-mind.

Discover how to use enterprise social relationship platforms to build relationships with prospects that drive revenue by downloading the guide now.

Remember to pass this on to your friend and co-workers, too. Sharing is caring!

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