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7 Easy Steps to Increase Employee Engagement In Social Media

7-steps-7-25Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and leadership team are active on the social web.

Commonly, many of your company employees regularly use social media sites such as Facebook, Google+, LinkedIn, Pinterest, and Twitter. Other employees who love photography may use their smartphones to upload Instagram photos of company events, trade fairs or conferences to their Twitter or Facebook accounts.

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Facebook’s Profit Propelled by Mobile

FB7-25SAN FRANCISCO — Once again demonstrating its mastery of the mobile computing wave, Facebook dazzled Wall Street on Wednesday by posting significant growth in revenue and profits for the second quarter, driven largely by ads shown in the news feeds of a billion Facebook users checking the service on their mobile phones.

Shareholders celebrated, sending the stock of the company to a record high in after-hours trading.

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Is Your Content Marketing Selfish?

is-your-content-marketing-deadContent marketing. You can't escape it. The whole marketing world is still discussing it, singing its praises from the rooftops and evangelising about it until they're blue in the face. However, there is a problem with this almighty entity...

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Download Hootsuite’s three free top rated social media resources to maximize the success of your social outreach

HS7-23Today’s buyers are socially sophisticated and informed. Your team members--in every role--must be too. Does your organization have the tactics, tools and training to leverage social media for success?

Maximize the value of your social outreach with this toolkit which explains how you can build relationships with customers and prospects while ensuring your presence on social is compliant and secure.

Click here to download: http://ow.ly/zsUWx

The toolkit includes:

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Facebook Users Can Now DVR Content, Including Ads

FB7-22Facebook introduced an Instapaper-like feature on Monday called Save that lets people bookmark links, photos and videos shared on the social network and check them out later.

After users save a post on Facebook, they can pull up a new "Saved" tab to view their stockpile of time-delayed content. A person's saved content will remain private unless he or she decides to share it with their friends.

Facebook will sometimes pop up a gallery of things that users have saved in their news feeds to remind them of their stored content.

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