You may think it's a great idea for your business to jump on the Instagram bandwagon but aren't really sure what to be taking pictures of or what to be sharing? It's really dependent on what type of company and/or industry you're in. For some people it's easy to know what to post. If you're an event company, or a sports team it's pretty straight forward the things you can be posting that your followers will want to see, but these are some ideas to help get the wheels turning for your businesses Instagram profile.
Show a behind the scenes look into your company.
Showcase the things that not everyone gets to see about your company. Things that are happening in the office, cool stuff some of your staff members did, profile your current staff, showcase behind the scenes of events, conferences etc. People love feeling as if they're getting a secret look inside your company. Plus this really puts a face behind your brand.
American society is obsessed with image. After all, perception is reality, right? Well, not necessarily when it relates to your company’s presence on social media. When businesses, celebrities and the neighbor down the street are all in a competitive fight for internet attention, it’s tough to separate the truly popular from the seriously “followed.” While social media can be a blessing for many companies when it comes to online branding and marketing, it can bring the curse of inauthenticity.
Corporations reside in a world of phoneys. With carefully crafted images and clever marketing messages, a smaller business can present itself as just as viable an option for a consumer as one of the giant corporations that may already dominate its industry. With a wise investment in social-media marketing, a small company has the potential to compete with much larger firms.
If you’ve spent any time marketing to your followers on Facebook, you have probably noticed that your organic reach has drastically, murderously decreased in the last year. Many businesses are frustrated with their lack of organic reach on Facebook to their followers. After all, the followers are the ones who clicked Like and presumably want to hear from those they follow.
While this isn’t anything new, the reach of business pages to their followers has been a hot topic since 2012, when Facebook restricted content reach to followers at 16 percent. This happened again at the end of 2013 when Facebook announced it would be focusing on quality content and tightened the brand reach to 6 percent. Today, larger brands with over 500,000 followers, are seeing a 2 percent reach.
Pinterest co-founder Ben Silbermann once compared his social-sharing website to the bug collection he kept as a child. Lucky for him, today’s internet users share his love of collecting things. As of June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast, and with its latest $225 million funding round in October 2013, the valuation increased to a whopping $3.8 billion.
Businesses have a lot to gain from Pinterest (and social media in general): new customers, more engaged customers and sales. According to a June 2013 report by market intelligence firm Visioncritical, four in 10 social media users have purchased an item online or in store after “favoriting” or sharing it on Pinterest, Twitter, or Facebook. Nearly half (47 percent) of Pinterest purchasers say they pinned and purchased something after simply stumbling across it on the site -- not because of a focused search for the item.
I have the great privilege in my job as president of the World Bank Group of speaking to some of the most creative political and business leaders around the world. One of the consistent themes across all of these conversations is the recognition that we must accelerate innovation to end extreme poverty and to grow economies in a way that is shared by all. What we lack is clear consensus around the best ways to foster and scale new ideas.
Recently, I had the opportunity to have a long discussion with Bill Gates, and our conversation naturally turned to what inspires innovation. Bill and his wife Melinda launched their foundation in 1994 and since that time they have transformed the world’s development aspirations in health, education and poverty reduction.
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