The promise was great at one point: Social media use had exploded on the consumer side, and the thought was that we’d see a parallel adoption on the enterprise side. If social media platforms could make it possible to stoke revolution in the Middle East or help cat videos go viral, imagine what could be unleashed if the powers of social were put to use in the enterprise?
Last month, Facebook got in hot water when one of its data scientists published a paper revealing the company had attempted to alter the emotional content of hundreds of thousands of people's news feeds, just to see how they'd react. For many, the experiment crossed an ethical line, while others, like Vox's Nilay Patel, argued that screwing with your emotions is Facebook's entire business model anyway (personally, I just thought the study's methodology sucked).
But Facebook is hardly the only web company to use its power over what users see for the sake of research. In a blog post Monday (thanks to UNC sociologist Zeynep Tufekci for the link), OkCupid's Christian Rudder laid out three separate experiments the company has run on users.
Money of course isn't everything. Not by a long shot. Where your definition of success is concerned, money may rank far down the list. Everyone’s definition of “success” is different. Here's mine.
Success is making those that believed in you look brilliant.
For me, money doesn't matter all that much, but I'll confess, it did at one time (probably because I didn't have very much). So, let’s say money is on your list. And let’s say, like millions of other people, that you’d like to be a millionaire. What kinds of things should you do to increase your chances of joining the millionaire's club?
Here are the steps I'd suggest. They're neither fast nor easy. But, they're more likely to work than the quick and easy path.
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