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Twitter policy tweak opens new doors for marketers

twitter no longer counts images towards character limitMarketers have considerably greater freedom under Twitter's policy that no longer counts image links and tags toward a tweet's character limit. But experts say it's still advisable to keep the messaging focused and not overuse the new privileges.

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The Plot Thickens...

Pierre OmidyarOver the weekend, we learned that Pierre Omidyar, the founder of eBay who’s worth a cool $8.1B, is helping Gawker in its appeal of the $140m awarded to Hulk Hogan.

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Facebook says goodbye to FBX, hello to mobile products

facebook to sunset FBXFacebook is shifting focus from its desktop retargeting platform Facebook Exchange (FBX) to concentrate instead on Custom Audiences and Dynamic Ads. The newer products enable marketers to retarget consumers across devices, and FBX will reportedly be shut down in November.

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