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Why you need a professional online presence

So why do you need an online presence?

As an educator having an online presence presents an opportunity to share your scholarly activity with others and there is much to gain. Digital connectedness provides opportunities for shared learning and potential collaborations. Reaching out to develop and make new connections has been made so much easier through communicating via social media channels.

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Would You Tweet for These Flip-Flops? Old Navy, Nike, Westin Hotels dole out freebies for social chatter

chatter8-11Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of experiential advertising is simply a short-term marketing ploy.

Old Navy on Sunday wrapped up its second rollout of Twitter-enabled vending machines in Japan that dispense free flip-flops in exchange for sending a tweet from a kiosk. Earlier this summer, the retailer used 28 machines in New York, Los Angeles and San Francisco leading up to a summer sale.

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10 ways your business can (should) use Google+ Hangouts

google8-11By far the most exciting and feature-rich free tools provided by Google+ are Hangout Video Calls and Hangouts on Air.

Here are 10 ways to use them in your business.

1- Paid consulting: Hangouts on Air can be public or private, paid or free. If you’re using a HOA for consulting, you send the link to join the Hangout when you receive payment. Only those people who have the link to the video, which will be on YouTube as private, can watch the video.

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Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows

view8-10Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective -- but what is the relationship between viewability and certain branding metrics such as purchase intent, message recall and product awareness?

According to TubeMogul, a programmatic video ad platform, serving ads on sites with higher viewability rates can nearly double purchase intent -- and boost message recall and product awareness as well. TubeMogul’s research comes from over one million streamed video ads.

TubeMogul divided the sites the ads were viewed on into two categories: one half with better viewability rates and one half with worse.

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Google Tests New Music Ads

gmusic8-10Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple 's Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers.

Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play.

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