When Instagram introduced the addition of a live-streaming option to their app back in November, many (including myself) questioned whether live-streaming would fit into the Instagram process. But Instagram saw a unique use-case for live, catering to their younger audience.
As noted by Instagram Live product manager Shilp Sarkar, they’d had taken note of a new live-streaming trend being facilitated by group streaming app Houseparty, where younger users were turning to live not as a broadcasting option, necessarily, but as a virtual hangout.
“The use case that caught our attention was people just hanging out on live, particularly young people. After school, they jump on a livestream and hang out. That use of live [video] is particularly interesting to us.”
While more recent headlines have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years.
Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea.
Today, we’ll review the essential steps to get your Twitter for Business account up and running - and most importantly, generating the positive results you want.
Advertising is all about tapping into consumer markets, finding out what makes them tick, and using that info to create convincing ad campaigns. This is much harder than it sounds, especially when entire demographics are proving impossible to reach. For example, millennials are notoriously difficult to connect with – and there’s a lot of them. In the U.S., they make up 25% of the population.
How can marketers make the most of market research and come up with captivating campaigns? This is where Artificial Intelligence comes in. AI is designed to find answers to complicated questions, and can handle mass datasets like those accumulated by marketers and advertisers. But how can AI enhance ad campaigns, and how will this disrupt advertising?
Our freshly updated Social Media Pocket Guide is a great resource for social teams who want to keep current with all things social. In it, you’ll find best practices for the latest in social, like livestreaming and video marketing, and details about the primary goals of social marketing—from building brand awareness to providing superior customer care.
But savvy social teams need to know more than just how and why to use social marketing: they need to know when to use it, too. Here are three times you'll want to include social as an integral part of your planning process—no matter your industry.
2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.
Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.
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