In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck.
We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not. If you want to use someone outside the company to manage your social media, make sure you don’t:
As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets.
The most visible area of the latest Twitter upgrade are the changes to profile and cover images. The new cover photo spans the entire header of the profile page and replaces the background image used in the previous version of Twitter. The look is very clean and offers users the ability to focus on a single image for their profile page. In addition, users profile images are larger making it easier to see the individual.
Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.
The most significant impact social media can have on ecommerce is to build trust and generate leads. And reports confirm that these leads coming from social networks are buying. In 2013, 75% of sales generated from social media came from Facebook, Twitter and Pinterest making them the top 3 networks people use to find products to buy. When you consider that U.S. consumers are expected to spend an eye-popping $327 billion online in 2016, it is easy to see why one must invest in social media.
1. How to Generate More & Better Leads Using Facebook
With over 1 billion users, Facebook serves as a great platform for driving more traffic to your website and reaching more potential customers. Download this free ebook to learn how to use content & advertising on Facebook to effectively generate more sales leads for your business.
Get your free ebook here: http://bit.ly/1qmDeMZ
2. 34 Tips & Tricks for Planning and Creating Content
Creating high-quality content is essential to any successful marketing strategy. Unfortunately, a lack of time, resources, and writing/design skills can hinder your ability to create content. To help make your life a little easier, check out these 34 hacks to help you with content planning, writing, and designing.
Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills.
The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners to create effective campaigns without investing significant time or having extensive skills. The fear of being considered a spammer can be eliminated by simply following the CAN-SPAM rules. This is easy to do because ESP’s have compliance built into their system.
Create an effective email marketing program begins with defining the strategy that you will use to acquire addresses and engage subscribers. Once the strategy is defined and the initial content pool is created, maintenance is minimal. If you start small and build a solid foundation, your email marketing strategy is guaranteed to succeed. You’ll be able to capitalize on the benefits of email marketing that include lead generation, sales, and customer retention.
Email marketing is often misunderstood.
Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we “send free letters,” to convincing our moms that we aren’t those evil spammers, it seems the email marketer is often maligned from every side.
Most people see us as one of these stereotypes:
- Evil spammers filling inboxes with unwanted junk
- Boring ‘newsletter’ writers filling inboxes with unwanted junk
- Brilliant marketers creating value and ROI at the heart of digital marketing (Well, maybe not too many on this one…)
Unfortunately, some of these misconceptions come from our own behaviors. Some are obvious, some are simple mistakes and some are old practices that need to change. For the last few months I have been working with some of the best email-marketing professionals on adding better data intelligence to email marketing to change the behaviors that create these misconceptions. From misunderstandings to mistaken assumptions, these same points bubble up consistently regardless of industry.
- How to dramatically improve your Facebook campaign conversion rates - free live webinar, Friday April 11th; 3 pm EST / 12 noon PST
- Three Ways to Connect with Potential Clients via Twitter
- Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover
- European court rejects EU-wide data retention law
- What LinkedIn's New Content Marketing Score Means for Social Sellers
- Twitter Prepares 15 New Ad Products to Compete With Facebook