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Why Outsourcing Social Media is a Winning Strategy

unnamed 2On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder.

Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.

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Uber Drivers Flock to Hamptons to Gain Partygoers’ Fares

uber8-11Like many New York City dwellers, Adam Cosentino’s summer ritual includes making the 100-mile trek to the beach towns of the Hamptons every weekend.

The 43-year-old isn’t making the journey to play with the rich and famous, who regularly dot the white-sand beaches, nightclubs and house parties in tony towns like East Hampton, New York, and Amagansett, New York. Cosentino, who works with mobile car-booking application Uber Technologies Inc., is instead there to profit off the Hamptons hordes as their driver.

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Why you need a professional online presence

So why do you need an online presence?

As an educator having an online presence presents an opportunity to share your scholarly activity with others and there is much to gain. Digital connectedness provides opportunities for shared learning and potential collaborations. Reaching out to develop and make new connections has been made so much easier through communicating via social media channels.

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Would You Tweet for These Flip-Flops? Old Navy, Nike, Westin Hotels dole out freebies for social chatter

chatter8-11Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of experiential advertising is simply a short-term marketing ploy.

Old Navy on Sunday wrapped up its second rollout of Twitter-enabled vending machines in Japan that dispense free flip-flops in exchange for sending a tweet from a kiosk. Earlier this summer, the retailer used 28 machines in New York, Los Angeles and San Francisco leading up to a summer sale.

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