Meanwhile, the clock ticks.
While the parallels between special operations and business closely mirror each other in some regards, there are also glaring differences. The most significant difference I’ve found in the year plus that I’ve been out of the military is what is considered acceptable and unacceptable in the workplace.
In a SEAL Team room, for instance, there are (legal) mementos collected from high-level missions, pictures from past training trips, and photos to memorialize fallen teammates. On the other hand, a corporate culture is not likely to hang the suit and tie of the CEO whose company you just acquired, nor will there be pictures memorializing past employees who worked at the company for six months.
Of the social norms that differ between the two professions, nothing is more apparent than the definition of what “acceptable” means. What is normal in the SEAL Teams, for instance, is typically considered abnormal elsewhere (go figure). Here’s a quick rundown of 10 sayings I did not hear in the Teams and the reasons why:
1. “I can’t do that.”
If somebody had said this in the team room then he would’ve found himself cold, wet and duct taped. Unless a physical handicap is present, replace your “can” or “can’t,” with “will” or “won’t.” There’s always a way. Find it.
2. “Sorry I’m late.”
You don’t hear this in a culture of accountability because expectations are set, and if they’re not met then there are repercussions. Not to say that expectations don’t change, but it’s not for a lack of effort in fulfilling them.
3. “I don’t know.”
While admitting uncertainty is perfectly fine, the statement alone leaves much to be desired. Instead, try saying “I don’t know yet, but I’ll find out and get back to you.” This latter part is what demonstrates a proactive mindset and a willingness to work, rather than leaving your ambition open to interpretation.
4. “I’m going to HR.”
Nobody cares. Unless the issue is illegal, immoral or unethical, solve the problem yourself. HR is there to facilitate company strategy, not arbitrate turf wars between employees.
5. “Schedule it with my EA.”
While not all SEAL Teams are created equally, there is an equal dispersion of accountability that team members are expected to uphold. Namely, if you take care of your personal business then your personal business will take care of you when it counts. Having unpacked (emotional) baggage only gets heavier the longer you carry it around.
6. “I’m sorry I hurt your feelings.”
Feelings? What’s that?
7. “Let’s talk this out.”
There is nothing like the camaraderie between SEALs. Nothing else even comes close to paralleling the tight bond, unity and cohesion found amongst men who live, eat, train and fight together. Having said that, some people just need a good whoopin’ once in a while to keep egos in check, and teammates are no different. Confronting difficult issues and learning from them is what turns mediocrity into greatness.
8. “Hold my calls.”
The train doesn’t stop for you. Get on or get off, but you are no more important than the guy (or gal) next to you. Once you’re done with your share of the task, see who else needs help.
9. “Let’s hold off on this issue until the next meeting.”
I’m all for collecting the facts, but nothing decides itself. There comes a point where too much data leads to analysis paralysis, and decision-making gets delayed until the elegant solution arrives -- and it never does. Pushing off decision-making authority or accountability only leaves a larger snowball of complexity to have to deal with later.
10. “I just found this awesome PowerPoint template!”
Everybody’s “primary weapon” is different -- carpenters use hammers, chefs use ingredients, announcers use their voice. Whatever your weapon of choice, make sure it’s always ready to go because second chances don’t come by too often.
What are you favorite office sayings?
(Article and body image via Entrepreneur.com)
Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.
Since the invention of the television, we have been entertained and informed by this amazing device. However, for all its benefits, the television is still a one-sided medium. But with the increasing popularity of social media, the television-watching experience is becoming more relevant to the Web 2.0 era.
According to Snapchat co-founder and CEO Evan Spiegel, ads are finally coming to the ephemeral messaging app.
"People are going to see the first ads on Snapchat soon," Spiegel revealed in an interview at the Vanity Fair New Establishment Summit, although he did not set a precise timeline for the rollout.
Unlike Facebook -- which allows advertisers to target specific users based on a wide range of factors including, recently, their exact coordinates – Snapchat's ads will not be targeted, Spiegel said.
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadcast, direct mail, or telemarketing. These “push” marketing channels can still be very effective, and are still utilized by many companies, however they’re no longer sufficient to drive your brand’s marketing strategy in the digital age.
The clock ticks. You look at the blank Word document on your computer screen. Your stomach clenches up in knots. You pray for inspiration. You dig deep into your ideas bank for the umpteenth time and are still unable to come up with something you know will work. You trawl Google search, you sift through Google Alerts and do everything to zero in on an idea that will lead to some amazing content. No luck.
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