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UGC Is the Key to Instagram Success [Study]

6-12ugcUser generated content (UGC) works best for brands on Instagram, according to a new insight report from digital think tank L2.

The report found that across all ages, 55 percent of consumers trust UGC over other forms of marketing; 49 percent said the same of brand websites, and only 19 percent of people trust banner ads above all else. At 64 percent, only professional industry reviews were ranked higher.

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Traditional Media Targets Millennials With Social Influencer Campaigns

traditionalmedianewsletterfinalCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives.

Call it the modern day word of mouth. Social influencer marketing is proving its worth in a world where consumers are dubious of conspicuous marketing and brands are raring to get their attention. Last week marked the launch of a new social influencer marketplace – aptly named The Influential Network – that aims to partner celebrities popular on social sites with agencies and brands. According to VentureBeat, 25 companies are already on board.

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30+ professional events in New York, San Francisco and more

6-11evenThe Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find anything that's right for you, check out dozens of other events featured in our complete listing.

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Twitter will increase DM character limit from 140 to 10,000 in July

6-11twGet ready to receive Twitter direct messages that are a lot longer.

Twitter announced today that DMs will no longer be capped at 140 characters. Now they will be limited to 10,000 characters.

Twitter’s Sachin Agarwal informed developers of the news ahead of the change, which will be rolled out to users in July. There is no official date for the change.

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“Free” Shows Which Friends Are Available To Hang Out

6-11freeSick of lonely nights at home browsing feeds? Free tells you which friends are…free…and let’s you ask if anyone wants to meet up without making you look desperate. Launching today on iOS, Free lets you announce plans or that you’re flexible, and group chat to organize your congregation. It’s like a green dot online status indicator for your real-life availability.

Free was co-founded by Path’s Danny Trinh, a true man-about-town with insights from his ex-employer’s missteps. “It was so frustrating. We were working on a core utility that everybody already had a behavior pattern for elsewhere” Trinh tells me.

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