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A 10-Step Plan for Dramatically Attracting New Customers

8-17tenstepIt’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think?

Seeing a huge increase in inbound-lead growth -- essentially attracting new customers -- is possible, regardless of your industry. It’s just a matter of making the investment of time, hard work and dedication.

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Meet Enid Hwang, Guardian of Pinterest's Culture And Community

8-16pint1Pinterest community marketing manager Enid Hwang starts her day at 6:30 a.m. focused on one mission: ensuring Pinterest wins over users the same way the site did from the very beginning — one-to-one.

As Pinterest’s fourth employee and one of the site’s first few hundred “pinners,” Hwang remembers the way she and Pinterest CEO Ben Silbermann first worked together, meeting bloggers individually at conferences and scouting for artisans in San Francisco. She doesn’t want that type of work to stop.

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Snapchat Adds Data-Saving Mode To Win Users On A Budget

8-16snapSnapchat is courting teenagers around the world who want to save their data plans with a new travel mode. When enabled, Snaps, Stories and Discovery content will only load if users tap them, rather than loading automatically when they open the app.

Travel Mode comes alongside several other new features for iOS and Android. Now users will be able to add as many emoji to their snaps as they want and place them individually, rather than having to add them as a rigid single string of text. The eye button for jumping from your Story to who watched it is coming back after a short absence.

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