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Global Ad Spending Growth to Double This Year

7-14-1-1Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

Several factors will drive this year’s growth in total media ad spending—not only the worldwide advertising frenzies attached to the FIFA World Cup and, to a lesser extent, the Winter Olympics, but also the steady increases in online and mobile advertising as consumers globally shift their attention to digital devices.

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LinkedIn’s new Connected app prods you to keep in touch with your network

linkedin7-14LinkedIn today announced a new iOS app called Connected, which offers people various opportunities to reach out to folks in their network. With this app, LinkedIn is diving deeper into what it calls “anticipatory computing.”

Much like LinkedIn’s website, the app has a feed highlighting news mentions, job changes, work anniversaries, and birthdays. If you sync your contacts and calendar, it can send push notifications with “intelligence” and reminders prior to meetings.

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Sharing On Twitter And Pinterest Leans Mostly Mobile

mobile7-14By now it's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of time spent in social media takes place on mobile devices (including tablets). And total mobile engagement on social is up 55% in the last year.

In its latest quarterly report, ShareThis took a closer look at sharing activity among top social platforms on mobile. Twitter and Pinterest emerge as the most mobile-centric networks, with 75% of all content sharing on those platforms happening in mobile. By comparison, half of sharing activity on Facebook is mobile.

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Virginia Senator Asks FTC to Investigate Facebook

sen7-14Virginia Sen. Mark Warner isn't letting Facebook off the hook for experimenting with user emotions.

Warner, a member of the U.S. Senate since 2008, is encouraging the Federal Trade Commission to "fully explore" a 2012 Facebook study in which the company overexposed users to either positive or negative content in their News Feeds to examine how it impacted their emotions.

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