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Can Social Media Save "Old, White, and Male" Baseball?

BB10-28-1As baseball fans grow older and the sport’s television viewership declines, the key to saving America’s pastime could lie in social media.

So far, this year's World Series has represented a low point in America’s interest in baseball. With an average of 12.4 million viewers per game, The New York Times reports that viewership of regular season football is almost double that of championship baseball. And not only is football’s audience larger, it’s also more diverse. According to Nielsen’s 2013 Year in Sports report, football appeals to a broad audience of both women and men, old and young, from different ethnic backgrounds, while the average baseball fan is older than 55, white, and male.

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Brazil, Indonesia, Mexico, Turkey, India Powering Next Wave Of App Growth, Says App Annie

AA10-28A new report by mobile app analytics firm, App Annie, and mobile content and commerce association MEF, has identified Brazil, Indonesia, Mexico, Turkey and India as the next growth markets for app publishers — with rates of app downloads in these five markets growing substantially between Q3 2013 and Q3 2014.

Brazil topped the charts for app download growth, with 100% growth over this period; followed by Indonesia with 70% growth; Mexico and Turkey on 60% apiece; and India growing by 30%. While China is identified as the largest of the growth markets, app downloads here only grew 10% over the period.

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Facebook passes 1.35B monthly active users and 864M daily active users, with a third now mobile-only

FB10-28In its Q3 2014 earnings announcement today, Facebook revealed that it now has more than 1.35 billion monthly active users (up 14 percent year-over-year). Of those, 1.12 billion were mobile users, an increase of 29 percent year-over-year.

The company also shared it now has 864 million daily active users (an increase of 19 percent year-over-year) and 703 million mobile daily active users (up 39 percent year-over-year). While it’s great for Facebook that all these numbers are still growing, albeit slowly on a quarter-over-quarter basis, the real interesting figure is in the company’s earnings slides, on page seven:

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Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

FP10-28-1Facebook remains king when it comes to driving social referral traffic, according to Shareaholic’s latest Social Media Traffic Report. The study found that referrals from social media drove 29.49 percent of overall Web traffic received by publishers, marketers, and site owners reporting last month from sites across the Web, with the majority of these referrals coming from Facebook.

According to the report, Facebook drives 22.36 percent of social referrals, while its closest competitor for referral share, Pinterest, drives only 5.52 percent. The study also found that while Pinterest and Facebook have continued to thrive year-over-year, nearly all the other sites counted have seen their social referral numbers fall.

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