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Facebook’s big picture mission is to “connect the world”, to provide internet access to everyone and facilitate better understanding and community through shared knowledge and understanding. And that’s a noble vision, no doubt, and one that everyone can get behind, but at the same time Facebook has often been criticized for this objective.
As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis.
“I never expected to still be in a galaxy far, far away as I rocketed toward Social Security,” actor Mark Hamill confided to Content Marketing Institute founder Joe Pulizzi, at the closing keynote of Content Marketing World 2016. “I went to one audition that changed by life forever.”
To make your efforts really count, steer clear of these mistaken beliefs.
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