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Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising

gg7-18In the court of Internet advertising, sometimes it’s hard to be the king.

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I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

Instagram7-17The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right?

I have a confession: I'm in a relationship with Instagram. It's there when I wake up in the morning, and there as I go to sleep at night. It's there when I need a little respite in my day, or to share moments of joy in my life. And it's there on the couch with me when I'm watching TV.

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Pinterest Just Made It Easier to Discover Pins You Care About

P7-17The folks at Pinterest are on a tear lately. The popular image-based social-media network unveiled yet another new discovery-happy feature. This one’s called “Interests,” an easier way for users to find and follow pins from people with shared -- yup, you guessed it -- interests.

For businesses, the update gives your customers a new, less time-consuming way to discover your posts, directly from their home feed across all of Pinterest’s platforms -- on the web and on its Android, iPhone and iPad apps.

Starting today, users can now dig deep into all kinds of highly specific interests, from “ultralight backpacking” to “urban homesteading” and, you name it, just about everything in-between.

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How to Create a Social Media Marketing Plan from Scratch

smp-7-17When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

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Facebook is hoping new Mentions app is a Twitter-killer

FB7-17When it comes to following celebs, Twitter is king.

Yes, Instagram is steadily gaining in popularity, especially among the younger demographics, but it’s hard to deny the power and influence that Twitter wields for those who want to know what’s going in the lives and minds of their favorite actors, musicians, or those who are merely famous for being famousright now. Despite the “Insta” in Instagram, it isn’t always instant.

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