LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform.
After LinkedIn unveiled its inaugural list of the 10 most influential global brands in June, the business-oriented networking platform has new insights into what these top-performing brands have in common in terms of their content marketing efforts on the network.
The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands.
After relegating check-ins to a different app in May, Foursquare debuted a redesign of its core functionality on August 6 that instead focuses on social search.
And this, in turn, should open additional opportunities for brands to reach consumers on the network, insiders say.
Pinterest today is unveiling a new way users can communicate, collaborate and share with one another. With the launch of a new messaging feature, users will be able to keep discussions going on Pinterest around their favorite Pins without having to leave the site or apps.
Last spring, Pinterest launched its Send a Pin feature, which enabled users to share interesting Pins with their friends on and off the site. Users that were connected on Pinterest would receive a notification that would point them to the shared pin. And others would receive emails about the content that was shared.
Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with users.
However, if your brand wants to diversify its communication strategy, build a virtual community. Here are five examples of strategies for building a powerful branded community from successful digital communities.
1. Reddit. Reddit is one of the most powerful communities on the Internet, in large part because it empowers and leverages its users. It provides you with the opportunity to build and scale your community by utilizing trusted users.
Twitter appears to be testing a feature that will better organize its chaotic world of hashtags.
The new feature, seen by The Wall Street Journal in the Twitter app for iOS, added an expanded label to some hashtag searches such as #tbt (Throwback Thursday), #smh (Shaking My Head) or #oitnb (TV series “Orange Is The New Black”). The labeling gives the hashtags a sense of legitimacy and order as related to a certain event or subject.
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