Yeah, that'll totally work.
Starting today, Twitter is starting an age-screening process for people who want to follow alcohol brands. You enter your date of birth, Twitter does a little counting on its fingers and compares to the legal drinking age of the country you say you're from, and if it all checks out, Twitter will let you follow the account.
twitter age verificationBecause, of course, no-one lies online.
"Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter," Twitter's Tarun Jain posted today on the Twitter blog.
Facebook is making the lives of social media managers easier with two updates to its Page Composer announced today.
Previously, it took 12 steps to schedule posts. Facebook has now reduced that number to four, making it easier to schedule content without a third-party app such as HootSuite.
Photo uploads are also improving. Now, page administrators will be able to upload multiple images at a time, either from their desktop or by using a new drag-and-drop feature. While the scheduling changes are available today, the photo features are still forthcoming, but Facebook said they will debut soon.
When it comes to your business, you must have a strategy for your social media marketing efforts. If you don't have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.
The purpose of your social media marketing strategy
Your social media strategy serves as a guide that you can follow in order to get from Point A to Point B. It allows you to stay on the correct path for your business and it helps you to increase your traffic with top-quality target audience members. If your business does not have a social media marketing strategy means that you will not be in control of the direction that you follow and exactly where you are going to end up. It may mean that you will be all over the place and you will have the possibility of never reaching your goals (at least, not all of them). As daunting as social media may be to you, it is definitely important enough to leverage because it will make your business become more successful.
Does social media contribute to your strategy the way that you expect?
As you are creating and working your social media marketing strategy, it is important that you feel confident about the idea that it is really making a positive change to your business. Your strategy is very important in such a situation and it is essential that you know exactly what you are doing and how you are going to go about accomplishing what you set out to do. If you choose to delegate your business's social media activities to someone else, if is very important that you choose that person very carefully and very wisely.
The answer is simple: no.
Social media customer service comes down to this: you have to carefully think about what you will reply to. This may sound simple but each company will have their own angle when coming up with an answering scheme. An answering scheme is a clear guide social media advisors follow when social messages roll in. It looks something like this:
Comments versus questions
The core of social media customer service is replying to the questions people ask your brand. Then there are the more ambivalent posts that are actually comments or just people talking to their friends about your brand. If you pick this up and the message actually contains a question, you can reach out and offer your help. People will be positively surprised at your proactive approach!
Twitter @mention or not?
Some brands reply to all social messages about their brand, others don't. What often happens is that brands don't react to tweets that only mention their name but not @mention their Twitter handle. Use a social media management tool to easily pick up both types of messages and reply to them. Small effort for you, very much appreciated by customers!
It's no secret that customers trust word-of-mouth above corporate advertising. According to Nielsen, 92 percent of consumers trust peer recommendations while only 53 percent trust content that you create and post on your website.
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business.
Even for national companies, the benefits of thinking local can be impressive. Drug store chain Duane Reade recently initiated a campaign to boost their New York City customer base through localization strategies that focused on user-generated content to reach new audiences. Duane Reade partnered with brand advocate bloggers. They treated them like employees, offering incentives and introducing them to initiatives before making them public. This has enabled them to amplify the company message at a local level. The result was a 28 percent growth in year-over-year sales and 20 million impressions over the entire period of the campaign. "[We had] almost 2,000 pieces of original content being generated over this campaign, so it was huge for us," said a Duane Reade spokesperson.
It's no secret that this year, SEOs and Social Media bods have been throwing the 'C' word around like it's the next big thing. Well, it's safe to say that content is not the next big thing, it's actually been a big thing for quite some time now. A marketing discipline in its own right, it can make or break campaigns and can be instrumental in attracting and retaining customers.
Since Google got SEOs all flustered with the Penguin and Panda algorithm updates, SEOs have tried valiantly to keep on the right side of the search giant. The idea is that by creating great content, that's loved and shared by all, and avoiding spammy link building techniques, Google will reward people for their efforts and let them rise through the SERP rankings. If you've read my stuff before you'll know I'm an advocate of integrated working and so I'm all for SEOs and Social Media people creating great content; after all, it'll make our jobs as Content Marketers far easier. However, there's one tiny thing that's really been bugging me of late: the omission of content strategy.
Now that we've got all and sundry talking about content marketing, the strategy side of things is often overlooked. People are more interested in getting content out into the ether for others to link to, share, and like rather than thinking about the bigger picture - and it's obvious that it's happening.
How to recognise those without a content marketing strategy
No consistent message