These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially saturated world.
As ubiquitous as social media is in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging onto their every word on these channels.
That shouldn’t come as a shock to you, though.
Vouch Financial, a social lending startup founded by ex-PayPal and ex-Prosper alumni offering customers loans with lower interest rates, has raised $3 million in new funding, according to an SEC filing. The company also confirmed the investment details to us, noting that the round, led by Alex Rosen of IDG Ventures, actually closed last year but had yet to be disclosed. Other investors contributing to what’s being characterized as a seed stage round include Greylock Partners, First Round Capital, and a number of angel investors, detailed on AngelList.
Most social media experts will say that the core to Twitter greatness is:
- Providing real value and engaging with others
- Acting the way you would act in a real life situation
- Never spamming
- Building meaningful relationships
The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology.
Increasingly, CES is becoming the place to find out how we’ll advertise and market across these new channels, just as much as it is about the devices themselves. For example, TapSense has used CES to announce its platform for delivering ads to the Apple Watch.
Digital resolutions should be an integral part of our annual vow to be better, more successful people. Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set - and that they’re the ones most of us can least afford to break.
It’s that time of year again, when we’re all vowing to take better care of our bodies and our money, see more places and do more things, spend more time with friends and family, and generally trying to become better, more successful people.
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