Most of the participants were from startups and the questions centered around themes such as “How do we get started with social?”, “On which channel should be we allocate our time and resources?” and other related topics.
The interesting point is that these are not necessarily questions that are unique to startups. Though larger companies may have more headcount dedicated to social media, these are some of the same questions that we still continue to hear even from supposedly ‘experienced’ social media hands.
Coming back to the event, the three key points that the panel tried to deliver to the audience were:
Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable. Integrating social feedback to SEO digital marketing provides a more solid ground of influencing your target consumer’s purchasing behaviour to retain customer engagement and interest to your business.
Integrating social media marketing campaign to SEO
In 2010 I spoke about the social media workflow to handle and optimise the time and effort you dedicate to social web activity. I updated this in 2012 with a new version that included a graph designed by Luis Calabuig.
While adapting this for a new project, I quite recently realised that this workflow could be further completed by describing its steps and adapting them to the current times.
Which 8 tasks define a “social” workflow?
The following tasks will optimise the time and effort you dedicate to your social web workflow.
1. Reputation – Active listening.
Monitor and follow up on key words regarding what people say about the brand from one day to the next. Analyse and classify mentions according to their nature (positive, negative or neutral.) A new tool has recently appeared to help you with this: SocialVane. It has an interesting ‘artificial intelligence’ feature: the more you use it to filter words out, the more it can classify mentions according to their nature, offering better search and filtering results. There are other tools on the market that can do this, such as Pirendo or Mention. The latter is quite complete, boasting a more comprehensive search feature that searches not only across social platforms but in other channels too.
Twitter is a heavy hitter in the social arena, and social media is an integral part of inbound marketing success. Savvy social media marketing is invaluable in the current business environment, where buying decisions are increasing driven by social influence. Twitter is ranked as the second most popular social network worldwide after Facebook. Change is a constant in the world of social media; it is vital to commit yourself to ongoing learning so that you do not become ignorant of current best practices. To reach a wide captive audience, you must become a valued industry resource, provide ample links to highly shareable content, and strive to be human and genuine in all your social media interactions. Make an impact in the social sphere, and advance your business with Twitter this year.
Think Quality Over Quantity
High-quality tweeting calls for authentic engagement, which means being responsive to your followers, participating in discussion, and answering questions, as they arise. Simply talking at your social audience without active listening will cost you followers. Authenticity is also about acting human on social media. Too many brands over-automate their social media activity and spam their follows with overly “salesy” content—mistakenly thinking that it will increase their reach and influence.
If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in conversations, you can feel left out. To catch up, here are 20 key definitions of phrases commonly used in the digital marketing industry.
1. CTR – Click-Through Rate
Click-through Rate identifies the percentage of people who click on link. Usually placed in an email, an ad, website page… etc. The higher the CTR percentage, the more people went through. CTR is extremely important for many parts of the Digital world.
2. CPA – Cost per Acquisition
I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is “I Hate the Double Tap in Sales“. What she’s referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email. The general result, she feels, is not positive, particularly when the message left is not a compelling one.
However, one of the alternatives Trish provides to the ‘double tap’ is using social. Since I’m a big advocate for integrating social media into the sales process, I’d like to share 7 social alternatives to tapping your prospects that don’t include email or phone.
7 Social Selling Strategies for Getting a Prospect’s Attention
1. Retweet, mention or reply to your prospect on Twitter.
2. Comment on an interesting article you find on your prospect’s LinkedIn Company Page, and share it with your prospect via LinkedIn and include a personalized response.
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