You know those starved-for-work folks who stand out on street corners in extreme heat and wave around signs and giant arrows attempting to bring you into a nearby store? Of course you do. They're everywhere. Cheap advertising, I guess. I have to believe they make $8 an hour or whatever minimum wage is in your state. This is not a position that demands much skill.
Fairly often, these human ads have a tiny touch of schtick. Costumes are common. Maybe they wear a sandwich board or have a prop of some sort. Let's call it what it is. It's dull.
A street corner advertising rock star.
Her job is to generate traffic to the Verizon Wireless store. She has no props. Nor does she hawk an offer you haven't seen a million times. Sounds, pretty ho-hum, I know. But day after day, she's doing her thing on the well-traveled corner of Green Valley and Francisco and she calls a ton of attention to herself and the store. I bet she actually does generate traffic. And I'd bet you an hour wages, she's paid several shillings more than minimum wage. Why?
The advantages of a brand becoming involved in social media far outweigh the risks. But with an uber-transparent environment, the road can be a little bumpy at times.
A newer law passed in Australia, New Zealand and Thailand indicates that if derogatory or defamatory content is posted on a brand's social media page or blog, whether the brand posted it or not, the company can be held liable and subject to legal ramifications if they do not remove the post within a reasonable amount of time. Avoiding a discussion on any ethical implications this law may involve in terms of certain freedoms we may consider a natural born right, the issue of negative content on company social media outlets is something worth taking a moment to consider.
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.
But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all.
The takeaway is clear. You need to be where your customers are. Forget what your competitors are doing, as their customers are different from your customers. You also need to integrate internet communications into your normal routine of business networking.
Full Infographic is after the jump!
The world of social media might be crowded, but that's certainly not stopping new players entering the market. The success of Pinterest and Instagram this year has shown that it's possible for relative newcomers to make a big impact. And while Facebook may boast close to a billion users, many alternatives are aimed at a more exclusive audience.
This week, it was reported that the Winklevoss twins, best known for their legal battle with Mark Zuckerberg over Facebook, have invested $1 million in SumZero, a social network aimed at professional investors. Set up by their friends and fellow Harvard alumni, Divya Narendra and Aaalap Mehadevia, it currently has 7,500 members who share trading ideas.
Cameron and Tyler Winklevoss are not the only ones taking a second dip in the social networking pool. Swedish entrepreneur Erik Wachtmeister recently launched a new network aimed at the "top 1 per cent of internet users". He was previously best known for a similar network, A Small World, launched the same year Facebook went online.
With the holidays coming - yes they are coming and will be here before you know it. And in case you're curious, my favorite color is blue and I'm partial to cashmere, just in case you want to start your holiday shopping now.
But we marketers and advertisers know full well of course that the holidays are indeed fast approaching so I figured why not share the results of a recent survey conducted by Awareness which revealed the #1 thing marketers have on their wish list this holiday season. Ok, it really didn't show all that, I added in the holiday part but play along with me.
Now when something, anything scores higher than generating revenue you know it's pretty significant and the fact that 78% of marketers selected "better customer engagement" over "revenue generation" speaks volumes to me. No scratch that. It screams volumes to yours truly.
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