Social media success means different things to different people, but one of the unifying elements for successful social media marketing for us all is usually – is it delivering a financial ROI? Is social media engagement providing cash in the bank for your business?
This question is the acid test for many. There are many businesses out there who will struggle to answer it satisfactorily.
So, here’s my top three tips for social media success in 2014:
* Test, measure, then repeat
One of the great things about social media marketing is the ability to cost-effectively test and measure different campaigns, to see what works and what’s missing the mark. Using social media marketing to measure the successful elements of your social media engagement can make the difference between failure and success. If it works, repeat it. Read this for hints and tips.
Millennials make up a good chunk of active social media users. If your brand is looking to target them on social channels, there are a few things that you should know. Before we cover these awesome stats, lets just make sure that everyone knows what we mean when we say, “millenials”. This is a group of young people who were born from the early 1980’s up until the early 2000’s. Essentially this group is tech savvy, motivated by trends and very hard to romance with hard-selling marketing. Now that we know who we are talking about, what do we need to know about them? A recent study by Render Positive teased out some great statistics that I thought were very important to note when trying to appeal to the ever-elusive millennial. Let’s take a look at what they found.
When asked why they follow brands on social media:
- 57% wanted competitions and freebies
- 39% wanted product recommendations
- 30% wanted entertaining media
- 15% wanted overall fun conversation.
Today, Twitter’s Vine has announced full web profiles for all of its users, something it has lacked until this point. It has also introduced a new TV Mode that lets you watch videos in full screen on your computer.
You can view videos, browse users’ back catalogue and interact with them on the web. This includes viewing your home feed, liking, commenting and sharing videos.
The profiles are roughly similar to those offered by other social services like Instagram, and should offer easier browsing of multiple Vines on the web. Previously, you could look at one video at a time but there was no way to jump from that video directly to a user’s other work on the web — but you could on the mobile app. This strikes us as a move made to support Vine creators — the segment of the app’s users that have made a craft out of the six-second clips.
2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry:
Content continues to be king
Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have embraced and accepted content as a major resource in their efforts. Along with this, there has been an influx of content discovery apps which support the growth trend: Flipboard, Pulse, and Fancy (to name a few). If you’re not dedicating budget towards content development, it may be time to consider doing so!
Two Facebook users have sued the social network for allegedly scanning the “private” messages that users send to each other on the platform.
“Contrary to its representations, 'private' Facebook messages are systematically intercepted by the company in an effort to learn the contents of the users’ communications,” Matthew Campbell and Michael Hurley allege in their complaint, filed on Monday in U.S. District Court for the Northern District of California. “This practice is not done to facilitate the transmission of users’ communications via Facebook, but because it enables Facebook to mine user data and profit from those data by sharing them with third parties -- namely, advertisers, marketers, and other data aggregators.”
The lawsuit centers on allegations that Facebook scans users' messages to each other, in order to determine whether people are sending their friends links to other sites. Campbell an Arkansas resident, and Hurley, of Oregon, say that Facebook then “follows the enclosed link, and searches for information to profile the message-sender’s web activity.”
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