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Pinterest Provides Tips for Your Mother’s Day Marketing Strategy

pinterest provides tips for your mothers day marketing strategy

Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.

To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.

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LinkedIn Expands Refugee Support Program to the U.S.

linkedin expands refugee support program to the usLinkedIn is committed to creating economic opportunity for all members of the global workforce, regardless of country of origin or religious belief. These are precisely the values on which our country was founded. While we can’t control policies around entry of refugees into countries, we can lead with opportunity and help newly settled refugees find economic livelihood. Indeed, our country was built in large part by the work of immigrants and their descendants - and like our foremothers and forefathers, refugees are seeking that same opportunity to contribute.

Consistent with these beliefs, we are accelerating pre-existing plans to expand our refugee program to the U.S. to support refugees already residing in this country. In partnership with the International Rescue Committee (IRC), this week we will start providing financial resources and training to IRC staff to help newly settled refugees more quickly find jobs that leverage the skills they are bringing into the U.S. economy. More specifically, LinkedIn’s support will help the IRC implement economic empowerment programs in its 30 U.S. offices to help their clients achieve their ultimate goal of economic self-sufficiency.

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5 Tips to Avoid Having Your Online Ads Associated with Fake News

5 tips to avoid having your online ads associated with fake news

Advertisers were put on the spot when fake news became a major topic in the aftermath of the 2016 U.S. presidential election.

After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinformation - and in the process, make money through advertising.

The problem, of course, is far from over. In fact, fake news sites are still amassing large audiences through social media. They do so with exaggerated articles that play to the raw emotions of their readers, who then share the content with their connections.

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5 Free Tools to Help Create Visual Content for Social Media

5 free tools to help create visual content for social mediaIncorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers' news feeds. Your audience members are much more likely to stop scrolling endlessly through their social media feeds and actually look at your post when they see an image that catches their attention.

Visual content is a great supplement to your text in a social media post, while it can also help you convey information more clearly and efficiently.

To help you maximize your visual assets, here are five, free digital design tools are worth investigating.

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Twitter Releases New Data on Generating Response with First View Video Ads

twitter releases new data on generating response with first view video adsA year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.

As explained by Twitter:

“First View’s exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when users are at their most receptive.”

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