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Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets

twitter7-13If you’re looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card publishers, and verified users.

The company already gave its advertisers data about tweets that they’d paid to promote, covering things like impressions, replies, and link clicks, but there was nothing equivalent for “organic” tweets, i.e., regular, non-promoted messages. So the new dashboard offers a broader view of an account’s entire Twitter strategy.

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Apps and kids: Google may be next in FTC crosshairs

FTC7-13Apple leaped into action after the Federal Trade Commission cracked down on iPhone and iPad apps that let kids spend their parents’ money without permission. Not even a week after the news broke in January, the company’s top lawyer quietly took aim — at a competitor.

“I thought this article might be of some interest, particularly if you have not already seen it,” Apple general counsel Bruce Sewell wrote to FTC Chairwoman Edith Ramirez and Democratic Commissioner Julie Brill, pointing to a report that criticized Google’s app store over the same issue of unauthorized purchases. The previously undisclosed email was obtained by POLITICO through a Freedom of Information Act request.

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Facebook aims its ad machine at virtual goods and video games

facebookvideogame-adFacebook is juicing up its advertising efforts by going after one of the most popular spending items in the app store: Video games.

The social networking giant said Thursday it was launching a new advertising effort that allows developers to sell virtual goods within an ad on its site. The ads can appear in both the news feed and the typical advertising section on the right-hand column of the company's website.

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Amazon Sued by FTC Because Kids Keep Making In-App Purchases

FTC7-12The U.S. government's consumer protection agency has filed a lawsuit against Amazon for allegedly billing customers for unauthorized in-app purchases, many of which are made by children.

The Federal Trade Commission announced Thursday that it sought to refund millions of dollars in purchases made by children on their parents' accounts and put a permanent ban on Amazon's ability to bill for unauthorized in-app purchases.

The complaint said that Amazon keeps 30% of all in-app purchase revenue.

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Are 1 in 5 companies missing the point of social media?

sm7-11The need for companies to have a presence on social media is pretty much accepted wisdom now. Sure there are a few outliers who think that it’s all just a passing fad, but for the most part people get that they need to be there. The thing is, being on a social platform and using a social platform effectively are two very different things.

In fact, new research suggests that a lot of brands are getting some fairly fundamental things wrong. The research, which comes from Sprinklr — a company that specialises in enterprise social relationship infrastructure — shows that 20% of companies rarely, if ever, respond to customer complaints made via social.

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