Today, there are over 2 billion ordinary people carrying social network–connected video cameras. Notwithstanding what you’re hearing from talking heads on TV, this is not new news. The number of smartphones is racing toward 3 billion, and the trajectory and pace of this technological change are well understood. What is far less understood is the impact ~2 billion social network–connected, video-enabled smartphones will have on how we live our lives in the 21st century.
Data from SimilarWeb shows that Pokemon Go is about to pass Twitter in daily active users on Android -- and it hasn't even launched in Asia or the UK yet. It’s currently only officially available in the US, New Zealand, and Australia. Niantic Labs has actually paused their global rollout due to overwhelming (and I have to suspect somewhat unexpected) demands placed on their servers.
Mobile marketing, live streaming and social media will play big parts in brand advertising for this summer's Olympic Games. Snapchat and Instagram are expected to be popular channels, as marketers seek to find a way to connect with consumers on second-screen devices.
Lawsuit accuses the app maker of routinely showing minors sexually explicit images without warning.
Social intelligence company Brandwatch, launched it's Consumer Technology Report exploring the social presence, strengths and weaknesses of 50 consumer tech brands including Apple, HTC, Microsoft, Nokia, Samsung. The report emphasized the value of listening on social for brands to keep pace with innovations in the fast moving space of consumer tech.
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