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LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [Infographic]

linkedin etiquette guide 2017 20 dos donts

Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong.

Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that the professional social network has to offer?

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What's a Good Click-Through Rate?

what s a good click through rate

Sit in an office space, library or just become hyper aware of your own behavior on your personal computer at home and below the hum of chatter you’ll hear the clicks. People click, click, clicking away as they browse the internet, play games or design graphics.

An average person makes about 428 clicks per day on average. Multiply that by the number of computer users on a daily basis and you get a very large figure. So how do you determine how many of these clicks your ad campaign is benefiting from?

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Facebook Messenger Reactions Used 2 Billion Times in First 2 Months [Infographic]

facebook messenger reactions used 2 billion times in first 2 months

Back in March, Facebook added the ability for users to respond to individual messages within a Messenger thread with Reactions – their emoji response set which they first rolled out to Facebook proper back in February 2016. At the time, we noted that this may actually be a better use for Reactions than in the main app, as Reactions in Messenger serve a purpose, providing an easier way to respond to individual messages within a stream – which is particularly relevant for fast-moving Group chats.

As it turns out, Reactions have proven popular on Messenger, with Facebook reporting that over two billion Messenger Reactions have been sent within the first two months of their availability.

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A Guide to Planning Instagram Stories for Events

a guide to planning instagram stories for events

Each new event marks an exciting opportunity - and responsibility - for any brand or business.

Whether you’re planning a conference for your customer base, or opening a new flagship store, social media marketing managers now must focus on connecting the experience with their audience - both those in attendance and beyond.

Enter: Instagram Stories.

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5 New Facebook Updates and Tests Spotted This Week

5 new facebook updates and tests spotted this week

Facebook’s always testing new ideas and features to keep you on Facebook for longer, some of them major – like Facebook Stories – and others less so.

To help provide some additional context on these smaller tweaks and tests, we’re co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.

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