User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
Snapchat has enabled Android users to animate emojis within video, with the iOS update expected soon. Users can place the emoji anywhere in the video to get it to stick and move with the footage.
Google appears to be testing a feature in mobile search that displays the most popular search topics of the moment in a drop-down box when a letter is typed into the search bar. The company has not yet commented on the feature.
Internet users don’t like ads. They’ve long been savvy enough to ignore banner ads, and now they’re growing increasingly resistant to the presence of ads in their social news feeds, pre-roll ads before videos and sponsored content in mobile applications.
There are things people love about the industry, and then there are things they, well, don't. Here are the changes real marketers told us they'd like to see.
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