Facebook is giving its advertisers a better way to understand which campaigns are most effectively helping them meet their goals. The social networking company is making updates to its Conversion Lift measurement tool that can evaluate and compare multiple Facebook Ads.
LinkedIn today is announcing the release of new open-source software for machine learning called FeatureFu. It’s meant to help programmers with the process of feature engineering, which involves creating high-quality new data based on existing data that algorithms can use to work efficiently.
FeatureFu can come in handy for a wide variety of purposes, including classification, clustering, and normalization, as LinkedIn senior software engineer Bing Zhao wrote in a blog post on FeatureFu.
Google Classroom is issuing some new features and improvements ahead of the new school year, including a new Chrome extension that lets students and teachers share websites with the whole class.
Google Classroom launched a year ago to give teachers a way to connect with students online and eschew paper assignment sheets in favor of digital homework. It’s since rolled out its Classroom apps on mobile iOS and Android devices.
Twitter is today announcing the availability of Diffy, a new piece of open-source software that developers can use to spot bugs when they’re making updates to certain parts of code.
Twitter uses the code internally. Now the social networking company is releasing it to the rest of the world.
A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won’t be able to take a strategic approach to your efforts, and if you don’t understand where you’re at, you can’t create a clear path for where you’re going.
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