Most modern businesses are still missing the mark when it comes to customer service - too many employ old and outdated strategies that are no longer effective in improving the client experience.
What some business fail to understand is that many of these older process are now obsolete - there’s a new sheriff in town called social media, and so indomitable is its mark that no business owner can afford to ignore it if they want to reach new echelons in the corporate world.
We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle - this one we might call 'The Battle of the Stories'.
Snap Inc. first introduced Stories to Snapchat back in October 2013, enabling users to upload an infinite number of photos or videos which would be visible to all of their followers for 24 hours. Soon after, Snap Inc. CEO Evan Spiegel turned down Facebook CEO Mark Zuckerberg's offer to buy Snapchat for $3 billion, which was the first step in the Stories battle yet to come.
Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders' followers to foster growth in your own business.
The beauty about influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering amazing value to each audience.
With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social - in fact, research shows that a third of Millennials actually prefer to communicate with brands via social media.
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
The way we watch TV is changing. We’ve seen this in the rise of live-streaming, in the growth ‘second-screening’, in the expanding consumption of video on social platforms. As video becomes more accessible – through improved network capacity and digital platforms – audiences are adjusting to that shift.
And that has big implications for marketers.
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