Next year's trends highlight the importance of social media marketing.
20 marketing statistics 2014 strategy 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Digital asset management firm WebDAM found that marketing on the social Web will move toward critical mass over the next few years as more budget is allocated by brands, and custom content will become increasingly import as companies fight to develop awareness and win customer mind share in the marketplace.
In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.
What to expect
Making a sustainable business in the Web 3.0 era means incorporating feedback loops into the basic design of every product and service.
"Instrumenting" your products allows you to collect data on what your customers are doing, and enables you to quickly evolve your products to adapt to the market.
No one knows this better than one of the leading social networks, LinkedIn.
So we asked Jim Baer, the head of data science at LinkedIn, to join us at our upcoming DataBeat/Data Science Summit conference next month.
Like other social networks, LinkedIn carries a data-driven approach in its DNA. They have always been tuned in to all possible signals to ensure they continue to grow.
Metrics-hungry investors often clamor for extra visibility to a company, especially in its early days and after going public. Now an established powerhouse, LinkedIn is more committed than ever to looking at every feature through the lens of their users' collective intelligence.
social sellingThey say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3x3 Rule, The 3-Approach, and The 3 Cs.
The 3x3 is a rule that helps you manage your time when executing social selling activities and research in to your prospects. The rules states that you should have some context before attempting to reach out to someone. Use web and social media channels to find 3 pieces of contextual information in under 3 minutes. This will arm you with ammunition you can use to personalize you reach outs whether they be by email or phone. It will also give you the opportunity to quickly understand your buyer more than your competition and improve the ability to find common ground to ensure a good relationship in formed.
The social industry should be ashamed of itself: Failed promise. Failed mission. Just #Fail. We must save ourselves — now.
Here's what I mean. Three years ago, while I was still at Salesforce, CEO Marc Benioff wrote "The Facebook Imperative". It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments.
That such collaboration creates a hive of enterprise productivity focused on customer needs — driving sales. That single manifesto brilliantly encapsulated just how social media could transform business.
Benioff's premise resonated with the industry — and kick-started the second generation of social media. No longer purely a medium for self-expression, it has become the predominant marketing channel. In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness.
Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense of the various metrics it records--page views, visitors, uniques. Meanwhile, many business owners have ignored this data entirely, focusing only on the number of sales or leads a site generates. After all, if a website doesn't generate revenue or collect prospects' contact information, then something must be wrong.
According to Jakob Nielsen, co-founder and principal of Nielsen Norman Group, a Fremont, Calif., firm that conducts evidence-based online user research, neither the marketers nor the business owners are entirely right. The one data point that matters most is conversion rate. This counts what percentage of visitors responded to calls to action on your site, such as clicking on an article, scheduling an appointment or buying a product. The rate provides an accurate measure of your website's effectiveness at engaging visitors, no matter whether you see 1,000 or 1 million visitors each month.
To figure out your conversion rate, divide the number of people who undertake a specific action on your site by the total number of visitors. It's that simple.
Yeah, that'll totally work.
Starting today, Twitter is starting an age-screening process for people who want to follow alcohol brands. You enter your date of birth, Twitter does a little counting on its fingers and compares to the legal drinking age of the country you say you're from, and if it all checks out, Twitter will let you follow the account.
twitter age verificationBecause, of course, no-one lies online.
"Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter," Twitter's Tarun Jain posted today on the Twitter blog.
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