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Twitter Rolls Out Free "Pinned Tweets" to Select Personal Accounts

Written by Yuyu Chen on .

Twitter Rolls Out Free

 

Twitter's "pinned tweets" will roll out for free to select high-profile users.

Twitter is rolling out "pinned tweets" to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.

A "pinned tweet" will not be constrained to time limits. It will be labeled as "promoted" at the top of a user's profile and is always displayed as shown below:

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Social Media to the (Cancerous) Bone

Written by Barry Feldman on .

Social Media to the Cancerous BoneGod bless Terry. 

I was standing in line at Panda Express a couple of days ago with my daughter Leah, who never seems to tire of chow mein. A fairly small, and somewhat frail-looking man right behind us had a few questions for Leah. He thought she might know his daughter.

Parents can get creeped out when strangers do this. However, Terry didn’t remain a stranger for long.

We got to talking. The line was kind of long, so the convo lasted 10 or more minutes. I learned all kinds of stuff about the man.

He fought Roberto Duran. He proved it with a photo he keeps on his iPhone.

His daughter is a dancer (like both of mine are).

He served in the marines for 4 and half years (he was wearing a ballcap that inspired me to ask). 

He retired recently after working at the Folsom prison for 30 years. 

He has bone cancer. 

And this is about social media, how? 

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25 Excellent Content Marketing Tools for Your Brand

Written by Pam Dyer on .

 

Successful content marketing initiatives have many moving parts.

20 content marketing tools for your brandCreating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. You’re sure to find something that will help you jumpstart your content marketing programs.

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Changes Coming to LinkedIn Company Pages

Written by Caroline Melberg on .

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on linkedin company pages changesCompany Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. It’s not that they’re not interested in your products or services. They’re just not on LinkedIn to see what they are. At that point in your sales funnel, they want to be engaged meaningfully.

While LinkedIn is taking something away, they’re also providing a little help to users who want to make the most of their LinkedIn experience. They’re offering alternatives to the feature they’re getting rid of. Kudos to LinkedIn!

The first suggestion, of course, is to use your Company Updates. Now, that’s a novel idea!

If you aren’t doing it already, you should be updating your company page at least a couple of times a day. This is where the real engagement takes place. And if you post updates that get people to take action, you’ll see a lot more activity on your page.

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April Fools! Top 8 Brand Pranks of the Day

Written by Emily Bailey on .

Today’s the day that many of us will forget to keep our guard up while friends, co-workers and even family prepare their next big pranks on each other. In recent years, brands have joined in on the fun, hoping to momentarily deceive followers and customers into believing their absurd and often hilarious new product or feature. They are often accompanied by press releases or video announcements that seem so real you’re unsure if you should believe it or not.

april_fools_the_top_8_brand_pranksHere are some of the best pranks so from our favorite brands so far today.

1 » Introducing Auto Awesome Photobombs with David Hasselhoff » Google
Want to take your selfies to the next level with an assist from David Hasselhoff? Now you can with the new Google+ Auto Awesome Photobombs. It’s a surefire way to make your photos more #Hoffsome.

2 » Google Maps: Pokémon Challenge » Google Maps
If you’re trying to navigate to that new lunch spot or find directions to a new client’s office, you might not make it when you get distracted by the Pokémon Challenge in Google Maps. Travel the world and capture all 150 Pokémon. If you capture them all, you might not want to attend that client meeting anyway–because Google is planning to hire the winner of the challenge as its next Pokémon Master.

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Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

Written by Irfan Ahmad on .

Using Twitter as Marketing Tool is No Easy Feat for Brands - infographic
 
Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.
 
In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic below for all the findings from the survey. 
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