Ask any ad buyer about Snapchat, and they’ll point to two main drawbacks: It can’t easily target ads and then measure how they did.
Snapchat ad campaigns are simply unsophisticated, at this point, compared to what’s the normal course of business on Google and Facebook. That’s why Snapchat is looking to build an ad technology platform that would give brands more targeting options and a better understanding of how their ads perform there.
Coca-Cola's GIF maker is getting trolled on Tumblr
It didn’t take long for the Internet to reinterpret Coca-Cola’s new advertising campaign.
The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.
Sure, every digitally-focused publisher has its own trends report, but what makes this one stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics. Here a few of the reports most insightful quotes covering all of the topics…