Contact  | About |

  • join community 2014
  • explore resources 2014
  • join social trax 2014
  • The Social Mediopolis Community is teaming with knowledgeable & experienced members...
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...
  • home top right a 2014
  • home top right b 2014

The Six-Second Video Is a Big Business for Brands

B10-27You guys are about to become famous,” Gary Vaynerchuk told young, popular Vine video creators during invite-only meetings in May 2013 in New York and Los Angeles. “Be prepared for that journey, and figure out how to navigate through those things.”

Vaynerchuk was pitching producers of viral video clips to join his new talent-driven production company, GrapeStory, founded with partner Jerome Jarre. GrapeStory produces clips for major brands like General Electric, Samsung, Unilever and Virgin Mobile, companies that pay up to $25,000 per six-second video to place sponsored posts on Vine, Instagram and Snapchat. The 25 popular video creators on GrapeStory’s talent roster get an 80 percent cut from each clip they make.

Continue Reading

 Print  Email

The Future of Social Media: Paid vs. Organic

SM10-27The future of social media is in paid content, which requires a different strategy than organic. How can you prepare?

Social media started as an organic marketing tool with an emphasis on creating engaging and interesting content that people actually liked. Over the past three to five years, paid (or sponsored) content has become a staple of most social media marketing efforts. While Facebook has been the clear leader in driving paid social media content by actively reducing the exposure of organic content, most other social networks are testing paid content (including newer networks like Pinterest and Instagram).

Continue Reading

 Print  Email

Twitter Has No Short-Term Plans To Monetize Vine

V10-27Twitter has no short-term plans to monetize Vine, a social product that it purchased in its infancy.

The information was shared during the company’s earnings call, following a quarterly financial report that included stronger-than-expected third-quarter performance but soft guidance and user growth that investors found troubling. Twitter is down more than 10 percent in after-hours trading.

Continue Reading

 Print  Email

Whisper Suspends Editorial Team Involved In Guardian Visit

W10-27Whisper has suspended its editor-in-chief Neetzan Zimmerman and other staff members after Senate Commerce Committee Chairman Jay Rockefeller wrote a letter summoning Whisper execs to an in-person meeting to discuss the app’s privacy practices.

“While Whisper provides users a unique social experience, the allegations in recent media accounts are serious and users are entitled to privacy policies that are transparent, disclosed, and followed by the company,” writes Rockefeller.

Continue Reading

 Print  Email

4 Instagram Tools That Help Grow Your Account

IN10-26Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.

But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.

Continue Reading

 Print  Email

More Articles...

quote 1

quote 2

quote 3