Podcasting is something of an odd man out in the marketing world. Despite the fact that it’s been around for many years, only 3 percent of marketers currently use podcasting in their social-media-marketing campaigns, according to Jeff Bullas. When you consider that Apple has reported more than 1 billion podcast subscriptions via iTunes, and that 62 percent of podcast listeners don’t mind sponsorship messages (compared to 6 percent of TV and traditional radio ad listeners), the magnitude of that oversight seems even bigger.
Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than growing and building their business.
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.
"User-generated content" (UGC) may have become a clichéd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.
VB staff from across the world confirmed they either couldn’t reach the social network or it was incredibly slow. The generic “Service Unavailable” and “Sorry, something went wrong.” errors showed up, as did another generic “Page not found” message. A quick check at DownForEveryoneOrJustMe confirmed the issue was widespread: “It’s not just you! http://facebook.com looks down from here.”
Building a lifestyle brand is nothing like building, say, an app. Higher degree of difficulty for sure. That’s not stopping Tristan Walker, though. Today, his company Walker & Company Brands has announced a $24 million Series B round of funding. That brings its total funding to $33.3 million.
The company is known for its health and beauty products for people of color, including the extremely well-received Bevel razors.
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