Are you attending the Social Media Success Summit? This fantastically productive event is not to be missed!
Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing, brought to you by the experts at Social Media Examiner. Forty-five of the world's leading social media pros will show you how they succeed with social. This takes place totally ONLINE over three weeks – and the best part is that by registering, you also get access to replays of everything, in case you miss some sessions. To see the whole itinerary and the slew of events...
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Increasingly, organizations are terrified of the specter of employees on social media. What could go wrong? How can they protect themselves?
Despite even my own words of caution in my recent Forbes.com column, Can An Employee’s Tweet Land An Employer In Court? I can attest that with a few preparatory steps, not only can organizations alleviate most risk, they can turn their employees’ social media activities into branding benefits and revenue gold.
FREE ONLINE EVENT - Register today and join 20,000+ fellow marketers at the Marketers First Virtual Event!
It's here! Join Zappos.com, Google, Twitter, LinkedIn and over 20,000 of your peers for the Marketers First Virtual Event on September 10th! Register now to listen to the brightest minds in marketing and learn best practices from industry leaders.
Register Now: http://bit.ly/VHfCdE
Register now for your chance to:
• Learn from Zappos.com, Google, Twitter, LinkedIn and more
• Network with over 20,000+ of your peers
• Access over 20 sessions from marketing thought leaders
• Speak one-on-one with a CMO
• Win an all-expenses paid trip to Vegas
I love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree with much of what has been written, so at risk of engaging in newsjacking myself, I am going to write about this program and hope that it encourages more dialog and consideration about this craze and what it may or may not mean for marketers.
It is fascinating that the world has taken to Social Media as fish takes to water. However, sometimes there looms a feeling of monotonousness and replication as to what we are seeing or reading. What you need to keep your community or followers engaged is a spark that can generate interest and initiate a discussion. At the end, our brains are more likely to be responsive to stimuli that incites an emotional reaction.
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