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Digital advertising will outgrow TV in 2017

digital advertising to overtake TVDigital advertising is predicted to outpace television for the first time in 2017, rising from $59.6 billion last year to $93.5 billion by 2020, compared to TV's estimated increase from $69.9 billion in 2015 to $81.7 billion in 2020, per PricewaterhouseCoopers. Mobile will see the biggest growth, accounting for 49.4% of online ad revenue by the end of the decade.

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How millennial buyers are making B2B purchases

millennials making B2B purchasing decisionsNearly three-quarters of millennials now have purchasing responsibilities within their companies, Sacunas reports. The study showed that millennials prefer to look online and at social media to select products, and 82% use mobile in their research.

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