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7 Powerful Ways to Make Your Emails More Persuasive

persuasive emailsCommunication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.

The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.

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Build, buy or rent: Snapchat's biggest challenges building an ad platform

snapchat ad platformAsk any ad buyer about Snapchat, and they’ll point to two main drawbacks: It can’t easily target ads and then measure how they did.

Snapchat ad campaigns are simply unsophisticated, at this point, compared to what’s the normal course of business on Google and Facebook. That’s why Snapchat is looking to build an ad technology platform that would give brands more targeting options and a better understanding of how their ads perform there.

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18 expert quotes from ClickZ’s Digital Trends 2016 Report

digital trends 2016The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.

Sure, every digitally-focused publisher has its own trends report, but what makes this one stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics.  Here a few of the reports most insightful quotes covering all of the topics…

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