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Millennials Expect a Consistent Brand Experience Everywhere

branding7-17By now we all know that today’s internet user expects an optimized experience wherever they virtually go. That’s especially true for Millennials. A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they access that information on multiple devices and offline.

What’s the bottom line for all of us given this information?

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Marketing: Embrace the Creative!

marketing creativityMarketing is definitely a defining aspect to the success or failure of any business. Without marketing who will know about your product or service? How will people know that your product exists without your marketing strategy spreading the word about your business? Without marketing you cannot produce sales, and without sales your business cannot grow or flourish.

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Is Your Social Media Content D.O.A.? Try This. (Infographic)

formula7-16Like everyone, you hope every piece of content you post gains some traction, and with any luck, goes viral. But all too often even well-crafted posts end up in the social media graveyard, with just a small number of shares and likes.

Well, it's on to the next post, right?

Not so fast. Before you start drawing up that next one, consider this infographic from Los Angeles-based Gryffin Media that might unlock some of the secrets to that elusive viral post.

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LinkedIn's New App Predicts What You Need To Know Before A Meeting

LI7-16LinkedIn wants to become a bigger part of its users lives by reminding them of networking details they ought to know, so they don’t have to bother remembering them.

The professional network with 300 million registered users says it’s launching a new, smarter app that uses “anticipatory computing” techniques to prompt users with tidbits of information they should know about people.

The Connected app, launching Thursday, replaces a previous app called Contacts, and uses a card-like interface to show users updates on what’s happening with people in the network. The app is also smarter than its predecessor in a few ways: it can integrate with a smartphone’s calendar to learn about forthcoming appointments.

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4 Ways to Make Sure Your Email List Doesn't End Up Dead

email7-16Automated emails can help your business save time, but that doesn’t mean you need to abuse them. 

There is nothing more dangerous than automated-email-marketing software in the hands of an overly aggressive company. It should be used to help build your list, not deplete it. If you are constantly hammering your list with emails, you will witness your unsubscribe rate shoot through the roof. This is very counterproductive.

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