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How to dramatically improve your Facebook campaign conversion rates - free live webinar, Friday April 11th; 3 pm EST / 12 noon PST

on .

How to dramatically improve your Facebook campaign conversion ratesWe know your time is valuable. No need to read this email if you already:

- Consistently launch Facebook campaigns that convert at over 30%
- Capture 4500 emails through a single Facebook campaign (without spending money on advertising)
- Already have more than 1,000,000 Facebook fans

Nathan Latka is the CEO and founder of a company called Heyo. Over the past 2 years, Heyo has launched over 200,000 Facebook campaigns. As these campaigns were launched, Nathan tracked results and identified the top converting campaigns across all industries on Facebook like an A/B testing machine.

We were able to convince Nathan to pull back the curtain and show us the top converting campaigns in several industries based off the data set he's gathered over the past 2 years from over 200,000 campaigns so you can copy them.

Click here to register for the free live webinar: 


Three Ways to Connect with Potential Clients via Twitter

Written by Andrew Hutchinson on .

Three Ways to Connect with Potential Clients via TwitterYou’re active on social media – you’ve set up your blog, crafted your profiles, written great cornerstone content and optimised everything in line with best practise principles. Now you need people to connect. And not just any people, you need to reach a specific group - your potential clients. There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners?

This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up. So how? Identifying prospects and monitoring their activity is a great place to start, as it provides insight into what your target audience is talking about and what they're interested in, but there are other ways to establish relationships with potential clients without coming on too strong. Here are three ways to get your content in front of the right people via one of the big four social platforms - Twitter.


Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover

Written by Carly Page on .



Twitter Reveals Profile Redesign Mimicking FacebookTwitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover.

Twitter has unveiled a redesign for user profiles and it looks a lot like Facebook.

The social network said in a blog post, "Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved Web profile."

The profile redesign is rolling out to a select number of tweeters from today, including Michelle Obama, and has already drawn attention for its similarity to Facebook. As expected, it has the main picture and bio shifted to the left of the page with more space dedicated to the header photo, which now sits across the top of the screen.


European court rejects EU-wide data retention law

Written by Ryan Burgess on .

European court rejects EU wide data retention lawEurope’s top court in Luxembourg has ruled that the Data Retention law that was put into place in 2006 is now invalid.

The court said:

By requiring the retention of those data and by allowing the competent national authorities to access those data, the directive interferes in a particularly serious manner with the fundamental rights to respect for private life and to the protection of personal data,

This came about after Austrian and Irish governments complained and asked for the court to look into whether this complies with the EU Charter of Fundamental Rights.

It’s a nice change of pace nowadays that our private information is now just a tiny bit safer, the ECJ ruling says the ruling in 2006 allowed storage of data on someone’s identity and that someone’s time, place and frequency of communication for 2 years.


What LinkedIn's New Content Marketing Score Means for Social Sellers

Written by Kurt Shaver on .


CMS_Screen_FeatureImageLinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. The Content Marketing Score is calculated by measuring unique engagement (gauged through social actions) divided by the company’s total target audience. So, it’s an influence or engagement score.

In his Tech Crunch blog, Anthony Ha (@anthonyha) posed the question “Is it basically a Klout score for LinkedIn?” Well, sort of. The Content Marketing Score operates within LinkedIn’s walled garden whereas Klout accounts for all major social networks. Also, the Content Marketing Score is purely for companies whereas Klout applies to both company brands and individuals.


Twitter Prepares 15 New Ad Products to Compete With Facebook

Written by Yuyu Chen on .


Twitter Prepares 15 New Ad Products to Compete With FacebookIn a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months.

Twitter plans to roll out 15 types of new ads over the next six months in an effort to boost revenue and attract new advertisers, according to reports by The Wall Street Journal (WSJ).

The first batch of these new ad products will supposedly be released in a few weeks. They will follow Facebook's strategy of encouraging users to download apps through Twitter.

Twitter has been broadening its advertising capabilities in the past few years. In mid-2010, the social platform launched the first of its "Promoted Products" in the U.S., namely Promoted Tweets, which soon extended to Promoted Trends. In late 2013, Twitter introduced Tailored Audience Advertising, through which marketers can target consumers based on what they have said in the past. Recently the company unveiled its photo-targeting tool, as well as free "pinned tweets" to select personal accounts.

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