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Forget CPM - It's Time For Time To Be The New Metric

Metrics8-4There's something in the air and if you want to know what it is, take a look at Biz Stone and Evan Williams. The Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.

It's been a prediction of mine for quite some time that while cost per click (CPC) will probably have a future in direct-response campaigns, particularly around ecommerce, cost per thousand impressions (CPM) as a metric will likely be replaced a time or audience share metric, or possibly a combination of the two.

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The Rules of Engagement: 5 Ways to Connect on Social Media

roe8-4Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to be much more involved – engaging with others. Not only does interacting allow your voice to be heard but also you can sometimes get a window's view to a person's heart, soul and personality depending on what they choose to share with you.

But what is the best ways to really engage (and come off as genuine)?

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Daniel Pink's 5 Clever Insights About Selling -- And LinkedIn

LinkedIn penIf you work in  sales — or  if you want to keep your company’s sales strategy up-to-date — there’s no better person to seek for insights than business guru Daniel Pink, the best-selling author of “To Sell Is Human.” So when word emerged that LinkedIn was cooking up powerful new ways for salespeople to tap into its 313 million-member database for new leads, I went hunting for Pink’s take on the matter.

Bear in mind that LinkedIn already has upended the talent-hunting business, becoming a remarkably fast, smooth and powerful way that recruiters look for job candidates with particular skills and backgrounds. That’s just the beginning. In a conference call Thursday, July 31, with Wall Street analysts, LinkedIn’s chief executive officer, Jeff Weiner, indicated that he wants his company’s upgraded new Sales Navigator service to assume a similarly crucial role in salespeople’s tool kits.

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Requests for User Data Rise in Twitter’s Latest Transparency Report

twitter-7-4Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.

Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.

Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.

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Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

Hollister, Taco Bell and Ben & Jerry's social promos

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.

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