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The 5 Factors of Social-Media Marketing Most People Don't Consider

SMM9-19Does social-media marketing work?

This has long been a question brands have tried to definitely answer. It has been brought to the fore of late by a recent Gallup poll, the report from which states, "A clear majority of Americans say social media have no effect at all on their purchasing decisions."

That may make it sound like social media marketing has little benefit, but the report's cursory dismissal doesn't take into account several other factors. 

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4 min read The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

SI9-19When you hear the phrase “social influencer” you may think of a trendy new marketing fad, but they have always existed. They were your local DJs, fashionistas, socialites and friends. Social media has given rise to a new breed of social influencers capable of driving 16 times more engagement with your target audience than paid or owned media programs.

Social influencers can provide a cost-effective way for startups and smaller businesses operating on a limited marketing budget to reach new customers. However, like any campaign, there are crucial steps that need to be followed to ensure your brand and product are presented to the right audience and by the right influencers.

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Personal-Injury Firm Takes Native to New Level By Calling Out GM

NA9-19Weitz & Luxenberg Sponsors MailOnline Post About Automakers' Ignition Switches

In a bold display of native advertising, a personal-injury firm that represents victims of faulty General Motors ignition switches sponsored two stories about ignition switch fails in the Daily Mail's website, MailOnline, last week. The firm, Weitz & Luxenberg, also surrounded the posts with its banner ads, including one beginning with: "Does you GM car have a faulty ignition system?"

The ads look like typical Daily Mail stories except for a disclaimer above the byline that says, "Sponsored by Weitz & Luxenburg" (which is misspelled).

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Glitch-Face Is The New Selfie

Mobile self-portraiture for art and security.

The omnipresent “selfie” has some pretty particular, pretty annoying visual characteristics. We’ve grown accustomed to the unnatural 45-degree angle that thins the face and exaggerates the eyes (which are usually eerily deadpan, focused on maneuvering into the aforementioned thinning angle). Selfie aficionados know their most flattering and flattening Instagram filter. It’s not just a self-portrait, it’s an avatar, a self-made and self-modified icon, and it’s not particularly realistic.

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Codenamed “Moments”, Facebook Has Built An App For Super-Private Sharing

FBM9-19Facebook has failed repeatedly to get us to use complicated lists and privacy settings to share intimate moments with just our closest friends and family. It’s clumsy and confusing doing that with the same composer for blasting News Feed updates to everyone. But now Facebook is polishing off a new app codenamed “Moments” designed to make this micro-sharing much simpler, multiple sources tell TechCrunch, including one who has seen a live internal version of the app.

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