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How Facebook Sold You Krill Oil

fb8-5Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.

The idea was to come up with a big, sweeping campaign to market MegaRed, a premium alternative to fish oil pills, to users of the social network. Each ad had to be so compelling that it would get people to stop scrolling through their news feeds — what Facebook calls a thumbstopper.

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Most Companies Don't Get How Customer Service on Social Media Works

cs8-5It's not them. It's you.

About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.” 

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How to Define Social Influence

defining social influenceLately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution.

Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work? 

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Forget CPM - It's Time For Time To Be The New Metric

Metrics8-4There's something in the air and if you want to know what it is, take a look at Biz Stone and Evan Williams. The Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.

It's been a prediction of mine for quite some time that while cost per click (CPC) will probably have a future in direct-response campaigns, particularly around ecommerce, cost per thousand impressions (CPM) as a metric will likely be replaced a time or audience share metric, or possibly a combination of the two.

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The Rules of Engagement: 5 Ways to Connect on Social Media

roe8-4Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to be much more involved – engaging with others. Not only does interacting allow your voice to be heard but also you can sometimes get a window's view to a person's heart, soul and personality depending on what they choose to share with you.

But what is the best ways to really engage (and come off as genuine)?

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