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Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

Facebook RetargetingAt the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October.

Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to make their Facebook ads much more relevant.

Already, Facebook's easy-to-use Custom Audiences targeting has proved highly popular among marketers. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network.

Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners.

Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? Here are seven Custom Audiences strategies you can start using today.

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How the Threat of Amazon Made CVS Pull Cigarettes Off the Shelves

How the Threat of Amazon Made CVS Pull Cigarettes Off the Shelves

Amazon revealed recently that a new feature in their mobile app will allow a consumer to point his or her camera at a product, like an empty mouthwash bottle or a can of furniture polish, and that photo alone would place an order on their website. The new Flow feature in Amazon’s mobile app is a classic example of how markets are “commoditizing” and is why improving the Customer Experience is so essential for businesses.

Just think about the Amazon logo. It has an arrow between the A and Z. There is a reason. They want to be the supplier of everything a consumer needs, right down to shaving foam and tissues. Making a decision on price and selection alone is not going to be drivers for the future of retail. Instead, consumers will go to the place where the customer has the best experience.

We all know everyone sells the same goods or services. Whether it’s Target, Publix, CVS or Walgreens, or any other of the multitude of retailers that specialize in selling consumer packaged goods, there is usually with a negligible price difference. But when you need this mouthwash or furniture polish, you usually go to the store that you like the best.

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8 Compelling Reaons Why You Should Be Using Social Media

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If you still aren’t convinced and your business hasn’t started using social media yet, here are 8 compelling reasons to do so.

As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs and understanding your customers well, will help give your business a voice and means you’ll be able to create and curate content that resonates with your followers.

We all know that social media is a must these days and that a huge and growing number of businesses are utlising social media as part of their marketing, but for those that aren’t yet on board; what are the benefits of investing in social media?

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Google+: Behind the Numbers [INFOGRAPHIC]

The state of Google+ - infographic
With more than 1.15 billion registered users and 201 million active mobile users on a monthly basis, GooglePlus is a rocking social network that many businesses and brands haven't leveraged yet. Google+ is on the track to beat Facebook and become the most widely used social media. There were some very amazing insights, confirming that the social network is used by a large number of people, and is growing at a very strong ratio month after month. Take a look at this infographic from wearesocial team highlights the global G+ statistics, and compares to UK data where available.
 
Some key takeaways:
 
35 percent of Google+ accounts are actively using the social network on a monthly basis.
 
25 to 34 old are the most active demographic on Google+ (with 31 percent).
 
People upload more than 1.5 Billion images and gifs every week on Google+.

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Which Social Media Sites Should You Be On, and Why?

When people ask me which platforms they should be on, I have one answer for them that will solve all their problems:

You want to be where your audience is.

Plain and simple. Nothing more to it. Yet there’s this tendency to want to be everywhere, even if your ideal customers aren’t hanging out there. I think the term they use for it these days is FOMO - Fear of Missing Out!

If you preach to yoga loving Mums, then why on earth would you spend hours on LinkedIn each day?
If you’re in the financial industry selling insurance specifically to truck drivers, I can guarantee you wouldn’t have much success on Pinterest.

Yet we get sucked into wanting to be `popular’ and seen everywhere. As a result, we get completely overwhelmed, can’t keep up, and end up sporadically posting across every platform with no real strategy or content plan.

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