HootSuite announced this morning that it is partnering with IBM to integrate with big blue's Connections product suite, which IBM calls "a leading social software platform" which makes "everything social."
On first glance it looks like a competitor — as if Hubspot was integrated with Marketo, or Google and Bing announced a partnership.
First glances are often deceiving.
"When we look at Connections, IBM uses the word social a lot, but they mean internal," HootSuite's Kevin Zellmer, a company director, told me this afternoon. "They've done a good job inside the organization, but they haven't done a lot to share that externally ... and they haven't given a lot of consideration to how my internal world at work and my external world of social blend."
Instagram has invited members of the media to an event in NYC on December 12 to "share a moment" with Kevin Systrom and the Instagram team.
It's unclear what this event is in reference to, but considering that the invitation was sent in the mail, on paper, the photo-sharing app could be hinting at a future in print. Other invites were a block of wood with pictures printed on them, with a hanger on one side to hang on the wall. If that isn't a hint toward printing, I don't know what is.
For many brands, creating a steady stream of original content is an ongoing headache. In fact, more than half of the respondents to a Content Marketing Institute and MarketingProfs joint survey last year said that producing content was the greatest challenge facing marketers.
There are several ways to tackle this challenge including hiring a dedicated staff, outsourcing to an agency or a team of freelancers, licensing content, or curating content from third-party sources. This article explores the latter, as content curation can alleviate several of the pain points marketers typically face while providing a regular flow of brand-appropriate content.
Many people start marketing on social media, but find it can be difficult to generate scalable leads. One of the biggest challenges is that you typically need to drive people off the site they're on and direct them to one of your landing pages, where you can collect the lead. Sending people off a social media website has notoriously had a low conversion rate. In order to help marketers avoid this problem, Twitter has developed Twitter Lead Generation Cards.
What are Twitter Lead Generation Cards?
Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour's garden that quite frankly nobody cares about, yet still manages to get dozens of 'likes' regardless. Now, without going off on too much of a tangent, that's what social media is all about right? Wrong.
Surprisingly, or perhaps unsurprisingly, this perception of social media is exactly why many B2B marketers are put off integrating it into their existing marketing efforts. Well that among other things.
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