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It's "Take and Give" for Marketing in Today's World


Call it an awakening.

Consumers are increasingly mindful that marketers use the growing volume of individual data they leave behind for corporate gain. And as details continue to stream out about the National Security Agency's collection of data on ordinary American citizens, concerns about privacy and data security are growing as well.

More and more, individuals want to know when data about them is being collected, what is being stored and by whom, and how that information is being used, said Forrester Research senior analyst Fatemeh Khatibloo, in an interview with CMO.com.

They may even want a piece of the action. According to a survey conducted by Compass Intelligence for identity data management provider UnboundID, 61 percent of respondents said they would be motivated to give more of their personal and behavioral information if they received some kind of reward.

"Consumers today have an expectation that they should get something of value in exchange for their data," said Debi Kleiman, president of New England's Internet business and marketing association MITX, in an interview with CMO.com. "It makes sense; the data is very valuable."

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Leveraging LinkedIn Connections

Connections matter. Big time. Recent research from Reachable.com shows just how much it impacts your ability to get a callback from a "stranger." In fact, you're:

  • 3x more likely if you contact a mutual acquaintance.
  • 4x more likely if the connection calls to make an introduction.
  • 11x more likely if they have an actual connection.

See. It does make a difference. But most sellers don't know how to leverage their LinkedIn connections nearly as much as they could.

LinkedIn Connections

To help you expand your thinking, here are some TRUE STORIES shared by people who took our 2013 Sales & LinkedIn Survey. By reading them, you'll discover numerous ways you can get in touch with someone even if you don't have a 1st level connection.

Connecting to CEOs. I always look to see if and how I am connected to a prospect. If I find a common connection, I'll normally speak with him/her first to find out how they're connected, what the experience was like and whether I can use their name. By doing this, I've landed a number of meetings with CEOs at target companies. ~ Ralph O.

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Facebook Launches Mobile App Ads for Increased Engagement and Conversion

facebook touch

So many mobile app marketers focus on one metric – CPI (cost per install), and while the number of installs was the first and primary KPI for user acquisition in the beginning, we're seeing a shift toward more advertisers wanting to attribute purchases and user engagement beyond the install back to their advertising partners. In fact, I'm speaking on a panel today at a conference by TapCommerce called just that, Beyond the Install, where we'll be discussing this very trend.

As you might imagine, a critical part of optimizing the funnel beyond the install is making sure users land in the most appropriate location within an app once they have it installed. That's exactly why Facebook announced a new feature providing just that.

This is designed to help drive engagement and help increase conversion rates for Facebook's Mobile App Ads program of which MobileAppTracking and several others are MMPs. Last year, Facebook introduced mobile app ads to drive installs, and since then, the social network has helped to drive over 145 million installs in the Google Play and Apple App stores. However, Facebook has realized that mobile is more than just installs, as 66% of app users only open apps between one and 10 times, with loyalty varying depending on the genre of the app. In fact, when it comes to dating and music apps, developers will be lucky if more than 20% of users stick around for more than 90 days.

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Social Media Marketing Tips from the Pros

Social Media Marketing Tips from the Pros

If you are searching for the latest trends and tactics in social media marketing efforts, you have come to the right place. The following tips have been sourced from the pros of social media marketing, who have had huge success with the efforts that are described here. While keeping up with the latest changes and happenings in social media is not always easy, this will help you get a little refresher on the tactics that work and help you evaluate the overall effectiveness of the social media campaign that you have created for your business or brand.

Create Social Media Events

If you host online events that focus on your fans, you can build a raving community of loyal fans. An effective and fun online event can be created by hosting a "Fan Page Friday" or a virtual networking party. You can allow your fans to share the links to their pages on your page, which will actually increase the loyalty to your brand.

You can create an event that lasts for a period of 24 hours or longer, and it is a great opportunity to discover new businesses, acquire new fans and build a hug community, all while increasing your visibility on the news feed, as well.

There are many business owners that launch a social media event every week, however it is said to be much more effective if you only host these events every four or six weeks.

Use Images

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Tips to Use Pinterest as an Effective Marketing Tool

Tips to Use Pinterest as an Effective Marketing Tool

Pinterest is by far the latest emergence in the realm of popular social networking avenues. It has made huge strides in the world of social media marketing and provides affordable competition to the big names in social media, LinkedIn, Facebook and Twitter.

With Pinterest, users are able to discover and share interests with visual images. This social media site puts prominence on the position of videos ad images in order to share various types of information. You are able to post images directly from your computer or ones that you find on the Internet with the "Pin It" button on the convenient Pinterest bookmarklet.

In addition to being an effective and fun social media site, you can use it as a marketing tool for your business to target your audience, but on a global scale. There are several benefits that are offered when you use Pinterest, which are highlighted here.

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