Sometimes I think that all the information necessary for success in life is contained in the classic nursery rhymes. You've heard the adage "don't put all your eggs in one basket"? Well it turns out the goose's advice reigns just as true for digital marketers as it did the gatherers of old.
When it comes to search engine optimization, or SEO as it's more commonly known, the biggest mistake digital marketers make is focusing solely on one tactic. "Blog, blog, blog!," "We need links," "The website, people!" In channeling all your efforts into one of these activities, you optimize that area only at the expense of all the others.
Why not diversify your tactics and reap the benefits of many methods? In doing so you'll reach a larger audience, build a more complete brand, and save yourself from many monotonous afternoons engaged in the same SEO activity.
Here are some areas in which you should switch things up:
If you're involved in Internet marketing at all, you know the value of leveraging social media toAdd Youtube Video To Facebook boost your SEO and to keep people talking about your brand. Chances are good you already have accounts on Facebook, Twitter, Linked-In, or similar services.
However, there's a tendency among Internet marketers to think about online services as though each is distinct. IE, they have "a YouTube strategy" and "a Facebook strategy" and so forth. What many fail to recognize is that, online, you can mix and match your strategies, using multiple services at once for maximum effect.
Choosing to add a youtube video to facebook is an excellent example of this. While both services can bring you great returns individually, when taken together, you get something much more than the sum of their parts.
Why You Should Add YouTube Video to Facebook
Being a father allows me to see things in different ways. Christmas is one of those things.
As a child, I was constantly reminded that the true joy of the Holiday Season was giving, and not receiving. While I admit that lesson was lost on me when I was 9 years old, I now completely understand the concept as I look at Christmas through the eyes of my own 9 and 2 year olds.
I can honestly say that my gift this holiday season is enjoying my family's reaction to the gifts that they receive.
Giving Through Social Media
If the key to Christmas is giving to receive, the same can be said with regard to social media. While we all use and participate in social media in different ways and with different goals, a very common thread is to drive engagement. I've found that if you give through the ways listed below, you will receive back two-fold:
Facebook's highly anticipated ad network has been put on the backburner, for now anyway. The ad network, when (and if) it does get off the ground, is said to be much like that of Google's Adsense network, and would likely generate substantial income for users.
Facebook launched a test earlier in the year that placed its own ads on the mobile apps of other developers. According to sources, discussions that had been ongoing between Facebook and publishers regarding running ads on publishers' mobile websites have been put on hold as well. Ultimately, it looks like the ad network, which many marketers have been patiently waiting for, won't be launched anytime soon.
If you're reading this, then the world didn't come to an end last night and I'm already batting 1000 on this year's list of predictions. As 2012 draws to a close we're apt to start looking ahead to 2013. I'm looking forward to another year of innovation and fast-paced change. It's that fear of falling behind that keeps me on my toes and excited about what's around the next corner. There's no way to tell if my crystal ball is working, so I've focused on some things I think are important. Here are some thoughts about some things I think we could see in 2013.
Big businesses wanting to provide their employees with the tools and equipment they need to do their jobs in 2013 will be implementing social collaboration tools. Office workers spend an average of 28 hours a week writing emails, searching for information and collaborating internally. Furthermore, 80 percent of Americans work "after hours," equaling an extra day of work per week. Providing workers with a platform that enables them to work more efficiently while having a life will make them more efficient and more productive. Look for products like Yammer, Sciomino and Tracky to find their way into more and more businesses in 2013.
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