Are you using Google Analytics to its full potential?
When used correctly Google Analytics can provide you with a wealth of information - for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have it setup correctly.
Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events.
So how can you optimize your use of social to boost your tradeshows?
Despite Snap Inc.'s 'Spectacles' generating a lot of hype - due, in no small part, to their creative marketing tactics - Snap CEO Evan Spiegel has this week announced that they've only sold around 150,000 pairs of the camera-enabled glasses.
That's still a lot, of course, but when we're talking about an app that has more than 173 million people logging on every day, it's only a very small fraction of their potential market.
Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring?
MyTasker shares 20 effective ways to stop boring your blog readers in the infographic below.
They emphasize the importance of readability - keep words, sentences and paragraphs short and free of fluff.
Following Microsoft's acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization.
LinkedIn, which now has more than 500 million members, has an unmatched database - they have the professional and educational histories of (almost) all of those members. That sets LinkedIn apart from other networks - while Facebook's also trying to muscle in on LinkedIn's turf by introducing job listings on Pages, LinkedIn's data gives them a big advantage.
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- Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]
- Instagram's Adding New Shopify Tags to Enable In-Stream Purchases
- When is the Best Time to Send an Email Marketing Campaign [Infographic]
- 3 Ways to Get Your Employees to Magnify Your Social Media Reach
- 12 Simple Steps for Writing an Awesome Blog Post [Infographic]
- Facebook Announces New Measures to Tackle Political Interference via Facebook Ads