As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn't easy.
While some opt for quick fixes, like buying followers (something I have never done), I don't see the point in these sketchy tactics. It may offer short-term spike, but it doesn't provide the kind of engagement that organic followers do.
When I joined the social media movement in March of 2009, I was just an observer for the first six months. But by remaining consistent and sticking with daily-following methods, my account began to grow. Now with more than 380,000 followers, people often ask me for advice on growing a following on Twitter.
Whether you like it or not, Twitter’s new Web profile design is now available to all.
The new look is technically still rolling out, but Twitter permits users to skip the line by visiting this link. Twitter’s redesign first debuted earlier this month, and this features a photo-centric layout reminiscent of Facebook and Google+.
Twitter announced the new design on the Today Show and began rolling it out to popular users on April 8. Twitter also gave new users immediate access to its redesigned profiles.
The new profiles feature a three-column layout, cover photos, and overlapping profile photos — just like Facebook and Google+. Specific new features include a “best tweets” section to highlight popular tweets; a “pinned tweets” feature that pins tweets that show “what you’re all about”; and finally a “filtered tweets” option, which chooses how you’d like to view other Twitter user’s profiles.
Businesses spend billions on it. People spend billions of seconds on it. But what is it we’re buying?
Social media has become this unstoppable cultural phenomenon that’s almost an intrinsic necessity to communicate and be accepted by peers. There are the rogues out there who privatize their accounts and use these platforms as glorified message boards, or at least those who recognize the potential marketability of LinkedIn, Twitter, Facebook, Pinterest, Instagram, and even Google+ (four of which are in the top 25 of the world’s most popular websites).
But what are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections for? It seems the age of information calls for virtualized relationships. I can’t argue this, nor can I dismiss the fact that businesses need people to market to. Those people are online, so why not jump in and earn the self-gratitude your company deserves?
It’s because of this:
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Michael is a proven social Entrepreneur, advertising and marketing Executive, and thought leader. He is the publisher of SocialMediopolis.com and has a proven track record of building and managing revenue centers.
It’s a common scenario: the pursuit of quality instead of quantity. Many marketers focus on developing a high number of leads because of a lower cost, rather than on the quality of leads, which initially cost more. When the time, energy and money spent focusing only on numbers doesn’t convert to customers, companies learn the hard way that not all customers are created equal. Quality always wins over quantity when it comes to achieving business goals and long-term success.
Over time, we’ve noticed that most brands have the right intentions when it comes to generating traffic, but their Key Performance Indicators (KPIs) lead them to focus on driving CPM costs down and increasing traffic – usually however possible. This leads to a lot of traffic, but not always the right traffic. To add to the complexity, the different departments responsible for managing the customer progression usually have completely different KPIs to track against. This creates a gap in how success is measured across the organization.
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