It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right.
This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel.
While I agree with his argument, I also believe that businesses are not doing the distribution part right and there are hacks with which you can use social media as a native distribution channel instead of a native story telling platform because let’s be honest, not every company has or can figure out the story they want to tell.
Image by Leon Riskin via flickr
Whether it’s intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram account. Facebook friends will find you on Twitter. It can be hard to keep the professional brand professional when the audience contains as many friends and family members as it does clients and coworkers.
Being too personal with your business audience can impact how you’re perceived in a professional context, potentially putting that relationship in jeopardy. If you’re concerned about maintaining your professional brand on social media, there are ways to segment your audience and keep on engaging.
Social causes have caused people to band together since what might seem like the beginning of time. However, one thing today’s activists have in contrast to people who worked to support the Civil Rights Movement, or the right for American women to vote is social media. Sites like Facebook and Instagram can quickly become catalysts for change because they allow messages to reach far and wide in just a few seconds. In fact, Facebook will soon expand the availability of a tool people can use to proudly call themselves voters. It was first used in the United States for one of Barack Obama’s campaigns but is in the process of reaching an international level.
Keep reading to learn a few ways to make your social media profiles effective ways to broadcast your views and causes.
The exponential growth of the social media has made it an indispensable tool for online marketing today. A large section of society is using at least one social networking site and more than one billion people stay connected with friends and relatives through the social media. Since it’s clear that there’s immense potential for marketing growth via this media, it’s essential that you get on to it. While you don’t have to be on a whole lot of social networking sites, you need to have a presence on at least three – the majors Facebook, Twitter and Google+. You can use the social media to develop your brand by giving it visibility and making people aware about it. The question everyone asks is, “How do you run a successful social media marketing campaign?” I’ll try to answer that in this post and also take a sneak peep at what’s in store for social media marketing in the rest of this year.
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