Most of us can remember a day when the pinnacle of communication revolved around our beeper and a pay phone. This best effort at mass communication was unfortunately tied down to a newspaper, magazine, TV, radio, billboard, and word-of-mouth. Content shareability and “viral” content was strictly reserved for the global enterprises that could afford TV ads and national billboard campaigns. And even if a brand had a great national campaign, it might take weeks or months to attract the majority of their target segment, and by that time, they’ve most likely progressed to something else. In the 1970s, if a very good friend that lived in a different city had a baby, it may take days or weeks for you to even see a picture of this new bundle of joy. Fast forward to today, we see pictures instantaneously of people on different continents just seconds after a photo is taken, thanks to advances in social media. Let’s venture even further into the past, shall we? “Gold was discovered in California in January 1848, but the gold rush did not really start until an article appeared in the New York Herald on August 19, 1848.” (History House) You catch the drift. Good content begs to be shared, and its success is only as good as its shareability.
The importance of blogging cannot be stressed enough in the social-content marketing arena. If you’re at all familiar with Internet advertising (which I assume you are) you’d know that a well-formed, high-end business blog is capable of pushing a brand’s products and services into the customers’ view more than pay-per-click advertising, social media, and other online marketing techniques.
As a blogger-for-hire, I’ve come to realize the most critical aspect that separates the good and the other business blogs: Mistakes.
Social Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your children's school. It's this last entry that becomes a little disturbing in some situations, and it needs to change.
Good Intentions and Bad People
Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly understand what channels people are using to make your message go viral.
A recent study revealed some surprising results that debunk some common misconceptions of social sharing. For instance, you would expect younger age groups (28 and younger) to engage with more shared content since they are the most “plugged in,” right? Not even close. In reality, people ages 55-64 are more than twice as likely to engage with a brands’ content. Additionally, you might predict that Saturdays and Sundays see the most consumer engagement since most people are not at work and less busy. Wrong again! People engage with shared content 49% more on weekdays than they do on weekends.
When you think about working day in and day out in the social landscape, it seems like a no-man’s land for anyone who is shy and reserved. At first glance, social media can easily seem like a place where the bold and loud thrive in massive following numbers and less likely to reap the same success for anyone who is even slightly hesitant to send a tweet.
I am a social media manager who has, according to my Myers-Briggs personality test, been classified as an introvert. But can a social media manager afford to be an introvert? Does it ultimately cost them their job title to be more quiet than boisterous, or worse, make the employer question why they should even work in this field if they’re not actively on at all times? The answer here is yes, you can take charge in a social role and still be an introvert – and it may be much better for you than being an extrovert too.
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