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3 Great Free Resources – including a Pinterest eBook, Marketer's Pocket Guide to Writing & 30 Lead Generation Tactics


3 Great Free ResourcesHere are some essential social marketing resources that will help you boost your online ROI. They're free from our friends at HubSpot. Download one or all, and feel free to forward this message to your friends and colleagues, too.

IMPORTANT NOTE: causes some anti-virus programs to generate a warning, particularly Macafee and Norton. These links are hosted by HubSpot directly and are perfectly safe.

1. How to Use Pinterest for Business
More and more companies are leveraging Pinterest to reach a new audience, increase visits to their websites, and generate leads or retail sales. Grab this free ebook to learn how to use Pinterest to increase traffic, leads & sales for your business.

Get your free copy here:

2. The Marketer’s Pocket Guide to Writing Good
It’s hard to write good. Er, um, well. But if you work in marketing, writing is an essential part of your job! The good news is: you can write well, no matter how “unqualified” you think you are as a writer. Grab The Marketer’s Pocket Guide to Writing Good to get the tips you need to write concise and compelling copy.

Get your free copy here:

3. The 30 Greatest Lead Generation Tips, Tricks, & Ideas
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. Grab this collection of 30 proven – yet often overlooked – lead generation strategies, so you can start reeling in those leads.

Get your free copy here:


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Future of Engagement: Is the future of social marketing niche networks?

Future of EngagementThe fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has.

Today’s technology provides many low-cost channels of communication between brands and their customers, a reality that presents both opportunities and challenges. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, authors Lisa Leslie Henderson and Larry Weber offer a guide for marketers to use digital tools and engage with customers.

They explain in this Q-and-A how digital marketing has changed, where it is headed and how marketers can adapt. This interview has been condensed and lightly edited.

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10 Pinterest Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

10 Pinterest Rules Every Business Needs to Know Before PostingThus far I have posted infographics explaining the rules every business needs to know before posting on FacebookTwitter, and Instagram; today I share my Pinterest infographic. The visual and "sharable" nature of Pinterest has led to it becoming one of the fastest-growing social media platforms of all time. This is big news for businesses, because Pinterest users spend more money, shop more frequently, and purchase more items than users on any other social network. When leveraged correctly, Pinterest is an essential tool for any business looking to increase brand awareness, visibility, overall sales. 

1. Complete your profile
The first step in the proper utilization of Pinterest is to create a detail oriented profile that accurately represents your business. First, upload your logo as your profile picture, and use your business name as your profile name. Interconnectivity is key, so make certain that you link your Facebook and Twitter profiles. Double check your “Account Settings” and  “Search Privacy” settings, as turning the search privacy off allows others to view your pin board, extending the your reach of your brand.

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The True Meaning Of Leading By Example

New managers are often told it's best to “lead by example”. Rightfully so – but like most platitudes, “lead by example” doesn't give you particularly instructive action.

So, let's dig in.

First lets talk about the idea of “personal brand.”

A great personal brand isn’t an artificial construct. A great personal brand – like a great company brand – is authentic. Your personal brand is simply a snapshot view of who you really are. Yet thousands of people try to use tactics to “create” a personal brand as if it’s a product or commodity when a personal brand is built on genuine statements and authentic actions.

When a personal brand is an authentic extension of the real person and not an artificial construct, it inspires trust.

Which brings us back to leading by example. Leaders aren’t given respect; they earn the respect of the people they lead. Leaders are not automatically trusted; they earn the trust of the people they lead. In cases where someone “inherits” a position or is given a position arbitrarily, they don't really have trust — they have a title. Those are different things.

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Google, Facebook, more than 100 other tech companies pressure FCC on net neutrality

Google Facebook more than 100 other tech companies pressure FCC on net neutralityA coalition of more than 100 of the world’s top tech companies have come out to support net neutrality as FCC Chairman Tom Wheeler faces a revolt within his own ranks. In a letter submitted to the FCC, a group led by Microsoft, Facebook, Google, Twitter and Netflix publicly advocated for a free and open Internet, in what may be the most significant condemnation of the agency’s new proposals.

“According to recent news reports, the Commission intends to propose rules that would enable phone and cable Internet service providers to discriminate both technically and financially against Internet companies and to impose new tolls on them. If these reports are correct, this represents a grave threat to the Internet,” the coalition said.

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