More often than not I am baffled by how Wall Street works.
First, in case you haven't noticed, the markets are at all time high at the exact same time the economic uncertainty for the 'little people' is staying at very high levels. The president of the US claims to be for the 'little guy' but coddles Wall Street and celebrates their success which means the rich get richer (which I am fine with by the way) but the rest of the world gets, well, hosed. Makes no logical sense but maybe emotionally driven buying and selling shouldn't make sense. You make the call.
New Instagram features were released this week allowing users to tag friends and display photos of themselves on their Instagram profiles.
While there are many well developed communities and active users on the platform already without user tagging, the ability to see a group of photos with common topics had previously been limited to locations (thanks to Foursquare's API) or hashtags.
Tagging other users was just something that only provided a link to another person's Instagram account and a notification.
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
"Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."
There are three ways you should be tweeting right now. One strategy will not apply to the many, but this approach will help you fine tune your game. What used to be called being "relevant" is really part of what's needed to make a "connection" with people whom you want to develop a direct or indirect relationship with to achieve your goal. Having worked with more start-ups than I can count, a connection is a culmination three specific activities that you need to roll out on Twitter, for example, to build brand awareness, social activity and high impact. To kick off your journey, you'll need:
1) Identify Your Target Keyword Phrases
Break your messaging down into digestible keywords that you can use in your tweets. For example, if you're selling a "cyber security" product use tools such as Google's Keyword Tool or SEMRush to find short tail (ie. cyber security) and long tail (ie. cyber security software) phrases that you can use in your tweets. Some of these phrases may be popular (aka a hashtag) on Twitter and may help widen your reach or get you into a conversation with prospective clients, customers or partners.
Make sure that you're not just pulling out these keywords because it's the flavor of the week. Create a plan. Look at where your company is succeeding online – or if not yet – integrate your marketing efforts so that your blog posts, press releases, tweets, etc., are in alignment with what your selling. It sounds easy, but is a lot harder to execute when more than one person is running the show.
Do your tweets need a little tweak?
Assuming you know the basics — how to tweet, re-tweet, use hashtags, and follow your favorite people — here are five tips for successful sharing on Twitter.
1. Use Powerful Tools
If you're not already using a social media dashboard, such as TweetDeck, Hootsuite or Buffer, start now! Tweetdeck and Hootsuite allow you to arrange and simultaneously view multiple Twitter feeds and other social media feeds in columns. Both apps allow you to schedule tweets, but I prefer Hootsuite because it offers a handy "auto schedule" feature. Unlike TweetDeck, where you determine optimal send times based on analytics reports, Hootsuite does the analyzing for you, and then posts your tweets at the times your followers are most likely to read them.
Buffer is another great tool that can be utilized straight from your browser, helping you to post from all of your social media accounts easily and at the times that make the most sense. Personally, I use HootSuite and Buffer.
2. Share Through Pre-Populated Buttons
Visual additions to your social media networks can produce big returns. If you have not implemented social media visuals into your marketing strategy, you are missing a big opportunity. There are many different ways that you can use this to enhance your social media marketing and increase traffic, conversions and profits.
The following list is 10 of the most effective ways to use visuals to increase your marketing strategy with social media networks.
Number 1: Eliminate the Clutter
The fact is that there is tons of content that is trying to grab someone's attention. You need to use images to break through the clutter of continuous text and content. Images can be used on all social media networks and should be. One tip is to vary the content and images you use on the various social networks to keep it fresh and engaging. If someone visits more than one of your sites, you do not want them to become bored with the same information, this can actually discourage them from coming back.
Number 2: Encourage visitors to share their photos of relevant content with your site.
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