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Why User Experience Matters to Marketing [Infographic]

why user experience matters to marketing

User experience - or UX - is about making your website both aesthetically pleasing and user-friendly for visitors. While first impressions are 94% design-related, functionality is also critical, ensuring it's easy as possible for a user to navigate your site to find exactly what they need.

Good UX encompasses value, usability, functionality, adaptability, navigation, and design to provide a positive experience, and each of these elements is equally important, as they’re interconnected and work together to contribute to how functional your website is.

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Pinterest Releases New Research into How Pinners Use the Platform to Plan for Purchases

pinterest releases new research into how pinners use the platform to plan for purchases

While Pinterest doesn’t have anywhere near the scale or size of Facebook, or even Twitter, the platform has been slowly building its eCommerce options and establishing itself as a discovery network, a key product and idea resource for those who use it. Pinterest may only have 200 million monthly active users, but those users come with clear intent – in some cases, clearer than those turning to Google.

Underlining this, Pinterest recently commissioned a study of more than 1,500 Pinners to get more perspective on why they use the platform, how they use it, and how Pinterest influences their shopping behavior.

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New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

new report looks at how twitter data can be used to improve market understanding

Amidst all the criticism of Twitter, through their inaction on Terms of Service violations, to their slowing growth, to their lack of profit, one thing that often gets overlooked is the platform’s value in terms of data, and tracking real-time trends.

This, of course, if central to Twitter’s ‘Happening Now’ ethos, which is now central to their marketing efforts, but even with it being a core element, many still fail to understand just how valuable Twitter data can be for detecting trends and movements before they become more significant.

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How to 3X AdWords Conversion Rates Without Touching AdWords

how to 3x adwords conversion rates without touching adwords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100.

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

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