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Running a Social Contest in 2016: What's Changed

Social ContestsDigital marketing has evolved a great deal in the past five years, since the last information about running social contests was published. With social media changing at an especially rapid pace, it’s time for some updates. Here are a few things you need to change about your social contests in 2016, plus a few things that should stay the same.

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Brands dip their toes into messaging apps

messaging appsGatorade launched a Snapchat sponsored lens that enabled consumers to put an animated dunk over their selfies or photos. It was used 165 million times within 48 hours. While proceeding with caution, brands are increasingly engaging with consumers over messaging apps, and even interacting with them using chat bots.

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Twitter Wins NFL Deal to Stream Thursday Night Games

twitter and NFLMaking a strategic push into online programming, Twitter won a deal to show Thursday night National Football League games online. According to Bloomberg, Twitter beat out Verizon, Amazon, and Yahoo for the rights (Facebook dropped out of the bidding two weeks ago). This is big news for Twitter, but keep in mind that the real deal -- the one that will determine the future of linear television and media as we know it -- is going to happen around 2020-2022 when the broadcast rights to Sunday NFL games are up for grabs.

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