Digital ad spending will overtake television for the first time ever in 2017, with digital rising to 38.4% of total spend, compared to TV's 35.8% share, per eMarketer. Digital ad investment will grow 15.4% this year, while ad spend on TV is expected to grow just 2.5%.
Video ad serving for livelier brand storytelling is one of the new features that Facebook has added to enhance its Atlas ad-serving platform. Another is Offline Actions, which allows marketers to upload point-of-sale data to compare it with ad campaigns.
When an investor, business partner, potential employer or colleague searches for you on Twitter, what will they find? Is your profile professional and thoughtful? Interesting and opinionated? Or is it full of slightly inappropriate photos, random quotes and pictures of your lunches?
Various iterations of a redesigned Facebook Messenger for Android have been spotted in recent weeks, and its launch is now official.
It's impossible to guarantee that a campaign will go viral, so brands should focus instead on creating content that resonates with the target audience, writes Rachel Lindteigen. "Most viral content ... is the darling of the internet for a few days or a week or two, and then it's gone. It's forgotten," she notes.
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