YouTube has launched a free video-ad production service called Director Onsite in six US cities for small businesses that commit to spending $150 on the site. The platform has also released a video-ad creation tool called YouTube Director.
Twitter has enabled advertisers to target users on the platform based on their use of specific emojis. Brands can now focus campaigns around particular icons, such as a pizza emoji for Domino's.
The ruling is a triumph for the FCC, after passing the rules last year. It is a win for Google, Netflix Inc. and others who championed the notion of an open internet where internet service providers are prevented from offering speedier lanes to those willing to pay extra for them.
Pinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.
Facebook introduced three advertising products on Tuesday, aimed at retailers with brick-and-mortar stores.
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