Many inbound marketers have reached the point where they're actively using social media, business blogging, and working on their on-page SEO, but how do you take your marketing to the next level?
You're smart for having that scaling mindset and wanting to do more, but the problem is keeping up with it all! Facebook and Google have been making some serious changes lately, and growing a following of loyal subscribers for your blog isn't exactly something that happens over night. So how does a marketer do it all?
In this post, you'll find the top 6 marketing stories and resources of the week to keep you updated and help you learn how to scale your online presence.
Moms social network a lot.
How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.
Of note to marketers: mothers are very open to liaising with brands on social networks. Some 42 percent have made a purchase as a result of a recommendation on a social networking site. Engaged correctly, moms can be fantastic promoters of products and services, with more than half (59 percent) recommending companies and brands via social channels.
This infographic from Statista takes a closer look at the phenomenon that is social media moms.
You know how in life many of us tend to over complicate things? Admit it, you're guilty of doing this from time to time. Someone asks you for directions to somewhere and the next thing you know you're giving them the Magna Carta.
Well today, I want to make things very easy for Mr. Brand Manager and Mrs. Brand Marketer and any and all social media marketers out there entrusted with a given client's Facebook page. All the folks who are asked to increase the number of Likes – even though we know size does not matter, there are still many brands who insist on seeing a large following.
The guys and girls at Lab42 – a research company, recently conducted a survey and I guarantee you this will not be the last one to reveal the following findings. Not by a long shot.
How do I know?
The FBI's Internet Crime Complaint Center is warning smartphone users of malware that targets Android operating systems.
"Loozfon" and "FinFisher" are the latest known versions of this type of malware, according to the IC3, which investigates Internet-related criminal complaints. The organization is a partnership between the Federal Bureau of Investigation and the National White Collar Crime Center.
The malware lures victims in different ways. One advertises itself as a "work at home" opportunity that promises a lucrative payday just for sending out email; an attached link then leads to a website that spreads Loozfon to its target, IC3 says in a release.
"The malicious application steals contact details from the user's address book and the infected device's phone number."
As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media.
So I donned my walrus mustache and beret (any Mythbusters fans out there?) and drudged up some of the most common social media myths out there ... so I could officially bust them in this blog post. Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED!
20 Common Social Media Myths BUSTED
1) My customers aren't on social media.
Poppycock. Facebook has 1 billion active users, according to Yahoo! Finance. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You're telling me your customers aren't using any of those social networks? Or Pinterest? Or LinkedIn? Or YouTube? Or Quora? Or Meetup? Or ThirdAge? I can keep going ...
2) Social media is awesome! Join every network right now!
You've heard the overused phrase "content is king." But what does that mean, really?
Search, social, and strategy
It started when relevant, fresh content became a key factor for search engine optimization, which plays a huge role in positioning your company as an industry resource and expert. Then social media emerged as a viable channel, increasing the need to push consistent communication to your (hopefully) engaged community.
Search and social initiatives are a necessity. You have to be seen and heard by your potential and current customers. If you aren't driving your brand or company to compete with the thought leaders or become one yourself, you will be obsolete in the marketplace. After all, if you aren't talking to your customers, you can be sure someone else is.
What are the thought leaders practicing? Content marketing.
Content marketing and PB&J
So what exactly is content marketing? Entrepreneur Magazine's concise definition is "the creation and publication of original content -- including blog posts, case studies, white papers, videos, and photos -- for the purpose of generating leads, enhancing a brand's visibility, and putting the company's subject matter expertise on display."
- 3 Ways to Fight Facebook's Algorithm and Customize Your Feed
- Is Content Marketing the New King (Over Advertising)?
- Social Media Marketing in the Fast Lane
- Google vs. Facebook: What is the Verdict for 2012?
- 10 Common Sense Social Media Marketing "Dont's" Some Brands "DO"
- 3 Tips For a Successful Email Marketing Campaign