Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world's top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day. These statistics came from Simply Measured study, which analyzed how the worlds top brand are leveraging Twitter in their marketing strategy. Check out what they found in the infographic below, take some notes, and don't forget to tweet!
This week in the SMToolbox we review some of the best free Twitter monitoring tools. Whether you are monitoring a brand or a topic area, these tools will ensure you know the trending content, the key influencers, current discussions and the latest industry news.
Monitoring Brands and Topics on Twitter
If you are active on Twitter, you probably already monitor your own performance and may use a tool such as Twitonomy, which we reviewed last week, to review your account or that of a competitor. However, you are also likely to want to go beyond monitoring individual accounts and look to monitor a particular topic or brand. You might want to know, for example:
- what discussions are taking place
- who are the influencers
- what content is being shared
The benefits of such monitoring are obvious, as you can see trending discussions, surface new content, engage in discussions, identify key influencers and reach out to them.
There are so many different business owners out there that do not understand the importance of blogging. Attaching a blog to the website of a company is something that is extremely beneficial because of the fact that you gain many different advantages. Nowadays it has become mandatory for the site of a company to have a blog and you need to understand this.
Blogs Will Instantly Attract Traffic
A site is nothing without traffic, preferably niche traffic. If your goal is to make a sale through the company site, it is important to get that relevant traffic. The content is always limited when referring to the company’s website. You just have some pages and updates are quite rare. The blogs basically solve this lack of content problem.
We need to understand that the blogs bring in traffic. Major search engines index blogs really fast and relevant traffic can be generated based on the keywords that you carefully choose for the posts you write. You can even attract offline traffic to your blog.
In almost a bizarre fashion following a night of discussion with Mark Schaefer and TJ McCue about the validity (or lack thereof) of Klout, right there in my Facebook stream I see a “Mashable” article delivering the news that Klout has reached an agreement to be acquired for ~100 million dollars by Lithium Technologies.
Let’s just say I was surprised. I couldn’t figure out who would want to spend 100+ million dollars on a platform that for lack of better words doesn’t work.
Over the past few years, Klout has been a lightning rod in social communities as there has long been a significant debate as to whether or not Klout should matter. Beyond just the validity of the platform, there have been many influential writers who have called into question the company best known for measuring influence on their handling of privacy and lack of transparency on how they measure influence.
Social media is modern day word of mouth marketing. It is as simple as that. It is about how business today interact and build strong relationship with their individual customers on social media.
It is not about one to many people, but it is about one to one.
Throw Away Mass Advertising Mindset
If your business wants to do well on social media marketing in order to generate better profits and customer loyalty, then you should throw away any ‘inch’ of that mass advertising mindset.
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