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3 products Millennials just aren't buying

millenial shoppersIf there's anything Millennials hate more than being lumped together into one generalized group, it's being told what to do or buy. So when it comes to targeting these consumers, a marketer's job sure isn't easy. There's certainly a wide variety of personality types and behaviors present in every demographic, but there are also those common traits marketers can pick up on to help them do their jobs better. In the case of Millennials, a fair amount of data on spending behavior is available, and this information can provide valuable insights to inform ad campaigns and overall marketing strategy.

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5 movies every marketer needs to see

marketer moviesIf you work in advertising or marketing and have ever watched a movie about advertising or marketing, then you know filmmakers usually get our industry (painfully) wrong.

So, after being asked to share five must-see movies for marketers, it didn't take long to decide to focus solely on movies that have nothing to do with marketing.

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