Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.
But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.
A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
Here are some key findings from the study:
- 88 percent of respondents agree their organization's social media presence is important to stay competitive.
- 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
- 62 percent say designing a social media strategy is a challenge.
How can a social network with no advertising ever make money?
That was the biggest criticism of the buzzy new social network Ello—which claimed it would never have ads—when it exploded in popularity at the end of September. Onlookers wondered how it could possibly reconcile its ad-free mission with the pressure to show returns on its initial venture investment. “They don’t have a business model,” said Jeff Jarvis, a prominent journalism professor and media critic, “so why would anyone think of investing in them?”
The photos you’ve posted on Twitpic are safe, for now.
Twitpic found itself in a trademark dispute with Twitter back in September, which caused the much smaller Twitpic to shut down. Twitter threatened to cut off Twitpic’s API, which was the service’s sole source of content.
Twitpic founder Noah Everett said in a blog post today that Twitter will buy the Twitpic domain and photo archive. So all the Twitpic photos now on Twitter, and links to them, will still remain active.
“This is the third girl I’ve dated in three weeks, and none of them know about each other.”
“I’m late. I don’t know how to tell my husband. Especially since he had a vasectomy.”
“Is Lucy the cutest dog?”
These are recent posts on the mobile confessional app Secret, posts which typically veer toward the salacious and should all have one thing in common: they’re anonymous and untraceable. Yet in the above three cases they weren’t.
Security researchers Benjamin Caudill and Bryan Seely were able to identify the names of their friends behind the first two posts. They also learned that the third post about “Lucy” came from the founder of Secret, ex-Googler David Byttow.
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- Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
- Review sites like Yelp can now legally manipulate reviews for cash. But should they?
- Even with $5.5M in funding, Ello’s future looks unclear
- Why Being Human on Social Media Is the Best Strategy You'll Ever Have
- Free How-To Cheat Sheet - Optimize Your Social Media Strategy for Lead Generation the Right Way
- Here's Why There's No Dislike Button on Facebook