Twitter is now offering Promoted Stickers to advertisers, but they come at a cost of $500,000 or more apiece. Pepsi was the first taker earlier this month for the stickers, which can be laid over tweeted pictures and can be searched like hashtags.
Jivox has updated its platform to enable advertisers to create dynamic video that modifies itself based on individual user preferences. "Marketers now have the power to deliver video campaigns every bit as personalized as their display ad counterparts," Jivox's Diaz Nesamony said.
A LinkedIn profile should be a branding platform that demonstrates how your company can offer customer solutions. Use the headline to pitch how your brand can add value, tap the research tools to learn more about prospective buyers and appropriate keywords, and create relationships by sending personal messages that meet individual needs. Learn the 4 ways your team should be using LinkedIn (but probably isn't)...
It’s ironic that for all the investment Google poured into the Google+ social network, one of the world’s most valuable brands spun out a business responsible for one of the most exciting social media phenomenon since the launch of Facebook: Niantic Labs, creators of Ingress and Pokemon Go.
Marketers should connect with "insta-communities," digital forces where consumers from all walks of life come together to champion a shared passion or social cause. To effectively engage, marketers must demonstrate an authentic understanding of the issue, and be prepared to have a collaborative approach to their brand marketing.
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