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How to Turn Social Media Insight Into Profitable Action Throughout Your Whole Enterprise: Free whitepaper on The Journey to Social Media Intelligence

How to Turn Social Media Insight Into

The amount of data produced on social media can be overwhelming, but the potential business value for enterprises that know what to do with it is enormous. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into ACTIONABLE insights? This free white paper is a great road-map to accomplishing just that.

Download it here now: http://socialbusiness.hootsuite.com/whitepaper-turning-insight-into-action.html?Last_Associated_Campaign__c=701a0000000iwAc

Empowering your organization with social media intelligence requires a comprehensive strategy and scalable technology, but finding the right tools to drive your social intelligence strategy can be a challenge.

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Ready to Be a LinkedIn Influencer Yet?

Don't lie, if you're a social media marketer, at some point in the last couple of months you went to Google and typed in, "apply to be a LinkedIn influencer" - or something of the sort. You know you have.

A platform that's been graced so far only with people with the pedigree of Sir Richard Branson, Ariana Huffington and Conan O'Brien, us mere mortals have only been subjected to the torture of the massive reach, viewership and engagement that the LinkedIn influencer platform has been able to generate.

But that's just been blown open.

In a blog post earlier, Ryan Roslansky, the Director of Product Management on LinkedIn revealed that soon the platform's 225 million userbase will be able to become an influencer of sorts themselves. LinkedIn is initially opening up their publishing platform to a 25,000 members, and soon will expand to everyone else on the network.

Image Courtesy TechCrunch

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How Facebook Can Supercharge WhatsApp

How Facebook Can Supercharge WhatsApp

Just because WhatsApp will “operate independently” doesn’t mean Facebook won’t put its 6,000-employee muscle behind its new acquisition. We’ve heard a lot about how WhatsApp will save Facebook from losing the international messaging war, but sources close to the parent company tell me it actually did a lot to help Instagram. Here are the ways you can expect it to do the same for WhatsApp.

Engineering

Instagram CTO Mike Krieger apparently wasn’t sleeping much in months before his company was bought by Facebook. In two years, Instagram had grown to 27 million registered iOS users before launching on Android where it picked up 1 million more in the first 24 hours.

Krieger was known to spend late nights fighting server fires to keep Instagram from going down like the Hindenburg. With just a dozen total employees, he didn’t have much help. After the acquisition, Krieger could suddenly call on Facebook’s massive, world-class engineering team for help or guidance. When I saw him a few months after the deal, he’d regained his youthful glow and looked like he’d been sleeping more. Now imagine what life’s been like for WhatsApp co-founders Jan Koum and Brian Acton. I’m gonna go on a hunch and say “stressed”.

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Here's Zuckerberg's Statement On WhatsApp

Heres Zuckerberg

Facebook announced Wednesday it will buy messaging app WhatsApp for $19 billion in cash and stock.

Facebook says it's buying WhatsApp because the startup has over 450 million active users and is still growing. Both companies say they have similar missions, which is to connect as many people as possible.

Here's Facebook's announcement explaining why it made the deal:

Facebook today announced that it has reached a definitive agreement to acquire WhatsApp, a rapidly growing cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.

WhatsApp has built a leading and rapidly growing real-time mobile messaging service, with:

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8 Top Tips for Starting Your First Blog

8 Top Tips for Starting Your First Blog

Thanks to the work we do with our Digital Career Portal, we’re always talking to students, graduates and candidates who are interested in entering the digital sector and dishing out advice on what they need to do to get their foot in the door.

From tightening up your social media privacy settings to cleaning up your digital footprint, there are lots of things you should be doing prior to applying for digital jobs – and if you’re interested in entering the fields of digital marketing, copywriting or online content, setting up your own blog should definitely be top of your list.

Now, I’ve covered blogging tips and advice on this blog before (namely, why no one’s reading your blog, how to survive a blogging burn-out, the 10 commandments of blogging and the 5 secrets to blogging success) but I’ve never actually blogged about what you should do when starting your own blog… so today I thought I’d change that.

You see, it’s all well and good telling someone to go and start their own blog – but that statement on its own isn’t actually that helpful. OK, so everyone knows what blogs are and reads them – but setting up your own blog and getting it all going is a completely different story. I mean, where do you even start? And how do you even set a blog up?

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