Hello, alternative sources of search. From sites like Yelp and reddit, or social-media sites like LinkedIn or even Apple's iTunes, every platform is a chance for you to increase your site's visibility and drive people to your content, products and services.
When thinking about search engine optimization (SEO), sometimes individuals focus too much time on optimizing for Google. Major search engines simply aren't your only source for getting discovered online and driving traffic to your site.
When it comes to user privacy, Facebook has woven a tangled web. It is often unclear to even the site’s most longstanding users with whom -- and with which apps -- they are sharing personal data.
Now, in the face of swelling criticism -- particularly on the heels of its $19 billion acquisition of WhatsApp -- Silicon Valley’s “Big Blue” is perhaps looking to cover its tracks. Today, Facebook announced a site-wide “privacy checkup” for each of its 1.3 billion users.
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day.
In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololol), the sketch skewered what happens when companies--and all of us--get a little carried away with tacking these things onto every social media utterance.
But hashtags don't have to be gratuitous and silly. They serve a purpose and can help tell your company's story, share your history and align you with an audience.
As expected, social media will continue to evolve and that is no different for 2014. We are close to half way through the year and so much has happened in social, and there is more to come. So, what’s changing in 2014?
- Facebook jacks up ad prices as advertisers learn the game
- Pinterest Adds Business Insights to Its Arsenal
- Free Download: The Definitive Guide to Engaging Email Marketing from the Masters, Marketo
- Here’s how LinkedIn knows your company’s budget & who has the corporate card
- How to Navigate Today's Fragmented Social Media Landscape
- 6 Key Shifts in Thinking About Social Media