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The Best Tools to Distribute Your Content Online

The Best Tools to Distribute Your Content Online

Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content online.

Hootsuite

I have been using Hootsuite for at least four years now and can’t recommend it enough for all my clients and anyone who wants to save time scheduling content across Facebook, LinkedIn and Google+. Free of charge to use on the basic plan and in my opinion, this is all small businesses need.

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Science Inc.’s Refame Connects Influencers With Advertisers On Vine And Instagram

Startup studio Science Inc. is announcing its latest project — Refame, a marketing platform for social apps Vine and Instagram.

Science’s approach to startups is pretty diverse — it launches new companies, invests in others, and also acquires teams and products. In this case, it’s launching Refame as part of Science Growth Labs, the organization’s division for customer acquisition and marketing, with a particular focus on reaching millennials.

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Why social apps are abandoning the cloud and what they will look like next

S10-1In 2015, popular online social networks will be reduced to serving for social branding, and a next generation of apps using peer-to-peer networking instead of cloud computing will be used for texting and image and video sharing.

The exodus from popular social networks will be accelerated by increasing revelations of both the storing and monitoring of personal communications by the government, and experimentation on users of social networks for the financial benefit of third parties. The exodus, like most all technological trends, will be led by the young and the tech-savvy, and the rest of the worlds’ users will slowly follow as technology inevitably spreads.

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Ello is a referendum on personal data-driven web advertising

E10-1Ello, the new buzzy social network that doesn’t show ads or collect personal data, isn’t just the latest fad for the cool kids, and asking how Ello will make money is the wrong question.

Ello is a referendum on personal data-driven web advertising, which is being slowly and carefully ratcheted up to a saturation point.

We may already be there. Third-party cookies are running rampant in the browser, and retargeting (you, know when that ad follows you around the web) is happening more than ever. Meanwhile the biggest social advertising force on earth, Facebook, is becoming an ad network where brands can leverage Facebook’s knowledge of you to help target ads at you all over the web.

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The Four Ms of Social Media That All Marketers Should Master

4m10-4Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign. 

But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns. When marketers master the four Ms of social marketing, all the complexity amid a sea of tools and tactics can be distilled into a simple, successful game plan. 

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