Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution.
Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
There's something in the air and if you want to know what it is, take a look at Biz Stone and Evan Williams. The Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.
It's been a prediction of mine for quite some time that while cost per click (CPC) will probably have a future in direct-response campaigns, particularly around ecommerce, cost per thousand impressions (CPM) as a metric will likely be replaced a time or audience share metric, or possibly a combination of the two.
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to be much more involved – engaging with others. Not only does interacting allow your voice to be heard but also you can sometimes get a window's view to a person's heart, soul and personality depending on what they choose to share with you.
But what is the best ways to really engage (and come off as genuine)?
If you work in sales — or if you want to keep your company’s sales strategy up-to-date — there’s no better person to seek for insights than business guru Daniel Pink, the best-selling author of “To Sell Is Human.” So when word emerged that LinkedIn was cooking up powerful new ways for salespeople to tap into its 313 million-member database for new leads, I went hunting for Pink’s take on the matter.
Bear in mind that LinkedIn already has upended the talent-hunting business, becoming a remarkably fast, smooth and powerful way that recruiters look for job candidates with particular skills and backgrounds. That’s just the beginning. In a conference call Thursday, July 31, with Wall Street analysts, LinkedIn’s chief executive officer, Jeff Weiner, indicated that he wants his company’s upgraded new Sales Navigator service to assume a similarly crucial role in salespeople’s tool kits.
Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.
Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.
Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.
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