Social media is considered a must for most businesses in 2014. Why, then, do many local affiliates -- franchisees, agents and dealers -- shy away from the low cost and far-reaching tools of digital advertising?
Apparently, the No. 1 reason local affiliates avoid digital marketing and social media is because they believe the tactics are too complicated, according to a new survey by local marketing automation platform BrandMuscle.
Let, a teen social networking app with a focus on gamification, is announcing that it has raised $600,000 in seed funding.
That’s not a huge amount of money, but the funding is interesting in the context of Let’s history. When I first met founder Pascal Lorne a few months ago, he told me that when when he launched the Let app in fall 2013, it wasn’t reaching the right audience, so he turned down outside investment and bought out his co-founders, while the developers continued working on the project part-time in exchange for equity.
For those of you that either don’t have the time or aren’t very good at using Twitter and Facebook to find the best or most important news of the day, know that you are not alone. News aggregation startup Nuzzel, however, does have a pretty good solution: Mooch off of other people who are good at it.
Today the startup is launching a new feature that will let you subscribe to email updates collecting the aggregated social news feed from certain influential people. The goal here is that you can benefit from someone else taking the time to follow and interact with the best news makers/sharers on Twitter and Facebook, even if you rarely use either service often.
LinkedIn has become the latest social network to solicit ideas from researchers to explore the company’s data.
Under the rules of the new LinkedIn Economic Graph Challenge, announced in a blog post today, researchers will submit proposals for analyzing LinkedIn’s vast pool of data on companies, geographies, education, and other characteristics of people’s work lives.
Everything you post on social media can and will be used against you.
That could very well be the premise of Chicago-based startup Geofeedia, a social media intelligence platform. It enables customers to act like law enforcement agencies and corporations to filter, analyze, and geolocate all their social postings on Facebook, Twitter, and Instagram — and then to group and post them for the world to see.
- How We Handle Death in Social Media
- Facebook goes all-in on stickers, bets millennials will love ‘em
- Introducing the Power Users of Social Media You Want to Reach
- Can You Be Too Old For Facebook? This 113-Year-Old Was, But That Didn't Stop Her.
- Salesforce partner analysis shows ‘intelligence’ is top of mind for customers
- Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers