logo f

Contact  | About |

  • explore resources 2014
  • join social trax 2014
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...

Sign up for the Newsletter

Last 5 Years of Social Media Marketing #SMTLive Recap

last 5 years of social media marketing smtlive recap

In case you missed it, here's a recap from our April 11th live Twitter chat looking back on the past five years of social media marketing; the good, the bad, and the ugly.

Special thanks to our guest host, Deborah Sweeney (CEO of My Corporation and SMT Influencer).

Continue Reading

Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

facebook provides new tools to help small businesses

While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant.

Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while there were four million active advertisers on the network (that’s risen to five million since), there are more than 65 million businesses using Facebook Pages in total, a significant gap between active businesses and active advertisers.

Continue Reading

3 Ways to Boost Your Lead Nurturing Strategy with Facebook Ads

3 ways to boost your lead nurturing strategy with facebook ads

There are two important trends today’s eCommerce businesses need to be aware of. First, eCommerce is increasingly a mobile and app-based experience. Second, email marketing performance is declining as spam filters improve and users become “ad blind” due to the deluge of marketing emails hitting their inboxes every day.

This adds a new level of challenge for your marketing efforts - one tactic to consider is linking yout retargeting and lapsed user email campaigns together with social media outreach in order to boost your lead nurturing strategy.

Continue Reading

10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy

10 ways b2b marketers can incorporate video into their content marketing strategy

If you have access to the internet, it’s likely that you’ve spent (and occasionally wasted) a good chunk of time watching and sharing video content.

The amount of time the average user spends watching digital video more than tripled between 2011 and 2015 - YouTube recently announced that more than a billion hours of video content is watched from their platform every day.

All the statistics make video seem like a no-brainer for any content marketing strategy, but when most of your personal favorite videos feature funny comedians, cute animals, or famous musicians, it can be difficult to imagine what video content would look like for your brand.

Continue Reading

More Articles ...

quote 1

quote 2

quote 3