Just for a moment, think about the last big purchase you made.
Was it a car? A house? That boat you'd been dreaming about? Or possibly something as simple as a purse?
At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than anything else - after all, everyone needs transportation or a home, right?
Facebook’s Reactions have been around for more than a year and a half now, and while their adoption and usage has been relatively low, they do add something new to the Facebook process. And with Facebook announcing that Reactions would be weighted more heavily in the News Feed algorithm back in February, brands got a whole lot more interested (or should have), putting an extra emphasis on Reactions usage.
So how has reactions usage changed since then?
It’s not just you and your Page - according to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.
BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear decline in engagements since early 2017.
LinkedIn has been working to update and refine its ad targeting options in recent months, adding in new ways to better focus your LinkedIn ads to reach the right people at the right time.
How do online communities help business?
It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around the globe cited several ways businesses can reap what they invest in online communities.
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