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Ello Is Starting to Look More Like a Business

E10-25How can a social network with no advertising ever make money?

That was the biggest criticism of the buzzy new social network Ello—which claimed it would never have ads—when it exploded in popularity at the end of September. Onlookers wondered how it could possibly reconcile its ad-free mission with the pressure to show returns on its initial venture investment. “They don’t have a business model,” said Jeff Jarvis, a prominent journalism professor and media critic, “so why would anyone think of investing in them?”

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Twitter will buy Twitpic’s photo archive

TP10-25The photos you’ve posted on Twitpic are safe, for now.

Twitpic found itself in a trademark dispute with Twitter back in September, which caused the much smaller Twitpic to shut down. Twitter threatened to cut off Twitpic’s API, which was the service’s sole source of content.

Twitpic founder Noah Everett said in a blog post today that Twitter will buy the Twitpic domain and photo archive. So all the Twitpic photos now on Twitter, and links to them, will still remain active.

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Hackers Unmask Anonymous Posters On Secret, Including App's Founder

S10-24“This is the third girl I’ve dated in three weeks, and none of them know about each other.”

“I’m late. I don’t know how to tell my husband. Especially since he had a vasectomy.” 

“Is Lucy the cutest dog?” 

These are recent posts on the mobile confessional app Secret, posts which typically veer toward the salacious and should all have one thing in common: they’re anonymous and untraceable. Yet in the above three cases they weren’t.

Security researchers Benjamin Caudill and Bryan Seely were able to identify the names of their friends behind the first two posts. They also learned that the third post about “Lucy” came from the founder of Secret, ex-Googler David Byttow.

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Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

C10-24It is no secret that not just any content will succeed in online marketing.

Your content must engage your readers, increase brand awareness and improve your bottom line. In the past, many companies simply threw some keyword-rich content on their websites and hoped it would stick. Keywords remain important but it is crucial your content is informative, relevant and interesting. Content+ found that interesting content is one of the top three reasons that consumers follow brands on social media.

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Review sites like Yelp can now legally manipulate reviews for cash. But should they?


In a statement to VentureBeat, Yelp denies filtering reviews to allow a more positive or negative slant depending on whether or not a business is a customer of Yelp. In addition, Yelp says that the court decision mentioned below does not state that such a practice would be permissible, but instead simple that the statute under which prosecutors brought the case was incorrect.

A lot of ink has recently been spilled over a recent California court decision that defends Yelp’s right to manipulate reviews as a protected form of “aggressive advertising.”

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