Is your brand—personal or professional—on Pinterest?
Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.
Tumblr is making it easier than ever for users to insert the perfect GIF into a blog post.
The company rolled out a new GIF search feature on Thursday that bakes the "reaction GIF" experience directly into the platform.
When writing a post, you can press the "+" button, and a line of buttons will show up — now including a GIF one. You can then search for anything you want to insert, such as emotions, comments, characters. When you find one, press the button and voilà.
Did you know that 99% of all sensory information is filtered out by the brain almost immediately? This is especially true of digital information in the form of words. It's no wonder that more and more companies are creating Infographics, a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't. This is because people immediately respond to well produced graphics.Click here
In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities.
Instagram is expanding its advertising capabilities, making it easier for marketers to buy ads and consumers to take actions from them.
One way Instagram is increasing its ad capability is by making it easier for businesses of all sizes to purchase ads on the platform through an Instagram Ads API combined with parent company Facebook's ad buying interfaces. To start, the new API will be opened up to a select group of Facebook Marketing Partners, though it will be expanded globally throughout the year, which could come as a boon for advertisers looking for a way to reach customers through the photo sharing platform.
The best marketers have an uncanny ability to reject conventional wisdom and still succeed. Their approach is often just crazy enough that it works, winning fans, friends and, most importantly, customers.
For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.
- Twitter’s tragic complexity illustrated in one sadly hilarious blog post
- Pinterest to Add Buy Button for Revenue Generation
- Should Your Uber Driver Know Exactly Where You Are? They Could Soon
- Pinterest Adds A Few Tools To Integrate More Easily With Squarespace
- Marauder's Map, a Facebook stalker's dream, gets the axe
- A Peek Inside How Facebook Decides What Goes Into Your News Feed