If you've ever wondered what the Fortune 100 companies are doing with Social Media, this is your report, a health check for 2012 showcasing Fortune 100 data from Twitter, YouTube, Facebook, Google+ and Pinterest, to see where the growth is, how they are using it and what's actually working, with 6 key insights and a host of regional notes identified in the Burson-Marsteller Fortune 100 Social Statistics Report for 2012 (aka Global Social Media Check-Up 2012).
Below are a few pull outs from the 2012 Fortune 100 Social Media Statistics Report:
- There are over 10 million social mentions of the Fortune 100 each month<
- With Twitter generating the most amount of chatter
- 87% of the Fortune 100 now use social media – with twitter the most popular
- Tweet volumes tripled in the last 12 months
- 75% of the Fortune 100 are on Facebook
Twitter has opened its self-service ads platform to small businesses in United Kingdom, Ireland and Canada today, six months after debuting the same offer domestically.
The system allows brands to bid on keywords and hashtags in a manner that's similar to Google AdWords, so digitally savvy small-to-mid-sized businesses across the pond and to the north could get the hang of things fairly quickly. Post-IPO Twitter said "thousands of businesses" have been using the platform in the United States, but a more-concrete number hasn't been disclosed.
Whether you're commuting to work or waiting for a meeting to start, even in five minutes you can turn an idea into an action plan with the right insight and knowledge. We believe these moments exist throughout the day and can be used to make you even more productive, inspired, and informed to make better business decisions about your job and your career.
Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com. This is just the first step of many we will be taking to ensure you're getting a consistent and seamless content experience that is tailored to you. Starting today, LinkedIn Pulse will become the main vehicle for our social news experience across mobile and desktop and will replace LinkedIn Today.
Pinterest is today, at long last, releasing its first API for developers, which will let third-party sites embed Pinterest pins, and make it easier to post content into Pinterest itself. First partners for the service are a list of big brands and retailers — including Zappos, Walmart, Disney, Nestle, Random House and Hearst — underscoring how the site is ramping up for revenue generation with advertising and cross-marketing.
By now you have likely heard that Pinterest is beginning to test Promoted Pins as their first foray into native advertising products on the platform. The Promoted Pins are going to appear like regular pins, with the exception of saying "promoted" in the bottom corner of the pin.
Here's a chart from the FUTURE OF DIGITAL deck we presented at Business Insider's IGNITION conference yesterday.
The chart shows the percent of media consumption time that Americans have spent on each medium in the past five years.
The message is clear:
Mobile digital media are growing, everything else is shrinking. (See the whole deck here >)
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