These days, social media interactions leave little room to imagination. All attempts to communicate begin with a fervent desire to introduce, promote or sell a certain product in a more or less predictable manner. While the targeted audience may change, the mechanism of social interactions remains pretty much the same: companies start rambling about the uniqueness of their products and services, instead of focusing on the real needs and demands of their potential buyers.
Facebook on Monday announced it was closing its $19 billion deal to buy WhatsApp.
“We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp," reads a terse statement from the company about the closing. As part of the deal, WhatsApp cofounder Jan Koum will join Facebook's board of directors.
Vine's latest update introduced a ton of new features, the biggest of which is probably video import. iOS users can now upload any video from their camera roll directly into the app, and trim longer ones down to the six-second limit.
This, of course, does not mean the good ol' days of #AllNaturalVines are over — anything but! Vine allows a combination of outside videos and footage shot in-app, so really, it opens up doors to collaboration and more creativity.
Now more than ever, entrepreneurs need to be cognizant of the importance of mobile marketing to millennials. The millennial generation is driving the biggest changes in how companies develop and market products and services in industries across the board.
While it may seem basic at the core, many companies are still missing out on opportunities to better understand the reasons why millennials buy certain products, identify strongly with certain brands or shop in certain ways.
As we live more of our lives on the Internet, more of our personal data is being stored there. Just who should have access to that data -- and for what purpose -- is one of the most important and controversial issues facing the modern consumer. Yesterday, Yahoo CEO Marissa Mayer managed to tread a diplomatic line through that minefield.
Each individual is the owner of his or her personal information and ought to have the right to withhold it from companies, but if a person prefers to maintain the strictest standards of privacy on the Internet, then his or her experience online will be subpar, said Mayer, speaking at an Advertising Week event at the Times Center in New York City.
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