When it comes to sponsored content, it can be easy to misstep. Take note of these brands who did it right.
As content marketers, there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.
Just in time for the Fourth of July, United Service Organizations (USO)created a temporary profile picture frame (through July 5) for Facebook users.
The USO created the frame in recognition of its 75 years of servicing active duty military with care packages, letters to military members and partnerships over the years with celebrities including Bob Hope, Marilyn Monroe, Stephen Colbert, Jay Leno and Katy Perry.
Interested Facebook users can go to the USO Facebook page and click the “Try It” button on the post pinned to the top, or:
- Go to https://www.facebook.com/profilepicframes.
- Click the drop-down box and select “Causes.”
- Click the “Happy 4th of July” frame with military service members.
- Adjust size and click button “Use as Profile Picture.”
Social marketers give their top tips for success on LinkedIn, including making sure that your company profile is up-to-date and that all employees' personal profiles link to it. Other advice includes being informative instead of promotional, and developing relationships with influencers.
Twitter is joining the social media trend and adding stickers in a bid to curry favor with users. However, they will be restricted to photos and will be applied during editing in Android and iOS.
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