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Back to Basics: Content Marketing Alphabet [Infographic]

back to basics content marketing alphabet

It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?

Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.

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6 Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger

6 things your business must do before launching a chatbot on facebook messenger

Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.

Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.

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Instagram Stories Now up to 250 Million Daily Users, Increasing Pressure on Snap Inc.

instagram stories now up to 250 million daily users increasing pressure on snap inc

Facebook’s assault on Snapchat continues.

This week, Facebook has announced that Instagram Stories is now being used by more than 250 million people every day, far eclipsing Snapchat, which has 166 million total users.

The data also indicates that the Stories format is growing in popularity on Instagram – as noted by TechCrunch, Stories’ growth rate is actually picking up speed, “adding the latest 50 million users in 2 months compared to 3 months for the previous 50 million”.

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Everything You Need to Know NOW About Social Video Marketing [Infographic]

everything you need to know now about social video marketing

Social media marketing is a rapidly changing landscape, but perhaps nothing is changing faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.

So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share.

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