LinkedIn announced its second quarter earnings today as it nears the end of its time as an independent company. It was revealed that the company generated $933 million in revenue, with an earnings per share (EPS) of $1.13. And while LinkedIn counts more than 450 million members, what’s telling is how many of those are actively visiting the professional social network each month: 25 percent.
Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A.
Facebook is adding page sections to help merchants promote wares, including a shopping section that allows search and Facebook Messenger connectivity.
While Snapchat’s API is an important step for the app, there is room for improvement to further facilitate ad buyers. One must be wary, though, that those changes do not compromise Snapchat’s uniqueness. Here are four ways that Snapchat can further expand its ad platform while retaining its identity.
Verizon's acquisition of Yahoo is not a consumer-driven strategy, but is instead an attempt to appeal to online advertisers who may be growing wary of the dominance of Google and Facebook, observers say. "With Facebook and Google taking an estimated 78 cents of every new digital dollar spent, having a viable third option is welcome," Fox Networks' Joe Marchese said.
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