It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?
Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.
Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.
Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.
The iPhone has been around for just over 10 years, and in that time, it’s changed the way we communicate – and importantly, how we capture and share information.
So just how influential has the iPhone been?
Facebook’s assault on Snapchat continues.
This week, Facebook has announced that Instagram Stories is now being used by more than 250 million people every day, far eclipsing Snapchat, which has 166 million total users.
The data also indicates that the Stories format is growing in popularity on Instagram – as noted by TechCrunch, Stories’ growth rate is actually picking up speed, “adding the latest 50 million users in 2 months compared to 3 months for the previous 50 million”.
Social media marketing is a rapidly changing landscape, but perhaps nothing is changing faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.
So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share.
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