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Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say

Hollister, Taco Bell and Ben & Jerry's social promos

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

tech8-3Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story.

Laughter is often said to be the best medicine, and when it comes to digital marketing, it certainly presents unique opportunities for consumer engagement.

Like the social outcast who discovers he can make the star quarterback laugh and finds himself suddenly catapulted into the upper echelons of high-school society, a funny branded video can quickly engage an audience and raise a brand's social currency.

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Fighting food: Consumers revolt online

food8-3Sitting at her kitchen table in Houston, Bettina Siegel, a corporate lawyer-turned-school lunch blogger and mom of two, had no idea she had the power to spark a massive consumer uprising with her laptop.

But that’s exactly what she did. In March 2012, her petition on Change.org asking the Agriculture Department to stop serving “pink slime” to school kids drew nearly 260,000 signatures. The social media fire, fanned by ABC News and dozens of other media outlets, led retailers and schools across the country to drop the product, formally known as lean finely textured beef, or LFTB, from their ground beef.

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Stop! Yammer time: Microsoft's social biz service becomes one with Office 365

ym-8-2Cofounder David Stacks steps aside as Redmond takes reins

David Sacks, cofounder and former CEO of Yammer, has left his position at Microsoft after having steered the enterprise social networking service for nearly six years.

Sacks, a former PayPal exec who has been an angel investor in various startups and even once dabbled in producing and financing an independent feature film, launched Yammer at the TechCrunch50 conference in 2008.

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What's Next for Enterprise Social Media Software?

ent-8-1The growth of social enterprise software hasn’t kept pace with its consumer cousins, but that may not be such a bad thing after all.

The promise was great at one point: Social media use had exploded on the consumer side, and the thought was that we’d see a parallel adoption on the enterprise side. If social media platforms could make it possible to stoke revolution in the Middle East or help cat videos go viral, imagine what could be unleashed if the powers of social were put to use in the enterprise?

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