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Facebook aims its ad machine at virtual goods and video games

facebookvideogame-adFacebook is juicing up its advertising efforts by going after one of the most popular spending items in the app store: Video games.

The social networking giant said Thursday it was launching a new advertising effort that allows developers to sell virtual goods within an ad on its site. The ads can appear in both the news feed and the typical advertising section on the right-hand column of the company's website.

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Amazon Sued by FTC Because Kids Keep Making In-App Purchases

FTC7-12The U.S. government's consumer protection agency has filed a lawsuit against Amazon for allegedly billing customers for unauthorized in-app purchases, many of which are made by children.

The Federal Trade Commission announced Thursday that it sought to refund millions of dollars in purchases made by children on their parents' accounts and put a permanent ban on Amazon's ability to bill for unauthorized in-app purchases.

The complaint said that Amazon keeps 30% of all in-app purchase revenue.

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Are 1 in 5 companies missing the point of social media?

sm7-11The need for companies to have a presence on social media is pretty much accepted wisdom now. Sure there are a few outliers who think that it’s all just a passing fad, but for the most part people get that they need to be there. The thing is, being on a social platform and using a social platform effectively are two very different things.

In fact, new research suggests that a lot of brands are getting some fairly fundamental things wrong. The research, which comes from Sprinklr — a company that specialises in enterprise social relationship infrastructure — shows that 20% of companies rarely, if ever, respond to customer complaints made via social.

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Why Tumblr Is Pumped: You Can Now Embed Vine Videos On Your Blog

Tumb7-10You can now embed your favorite Vine videos on your Tumblr blog, and Tumblr couldn't be more jazzed about that.

The blogging service, which is owned by Yahoo!, announced the new integration over Twitter on Thursday. If you're wondering how Tumblr feels about the new feature, you clearly didn't see the tweet, which includes a passionate "F*ck yeah @Twitter!"

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The Top 10 Reasons You're Still Clinging to Facebook

FB7-10Facebook has us hooked, and most of us aren't saying goodbye anytime soon.

The thought of deleting your Facebook account permanently has probably crossed your mind. But whether it's FOMO or wanting to keep in touch with others, something holds us back and we're unable to escape the social media giant.

Here are the top 10 reasons why we're still clinging to Facebook.

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