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People Buy Emotions, Not Things

people buy emotions not things

Just for a moment, think about the last big purchase you made.

Was it a car? A house? That boat you'd been dreaming about? Or possibly something as simple as a purse?

At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than anything else - after all, everyone needs transportation or a home, right?

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Facebook Reactions Use on the Rise, According to New Data [Infographic]

facebook reactions use on the rise according to new data

Facebook’s Reactions have been around for more than a year and a half now, and while their adoption and usage has been relatively low, they do add something new to the Facebook process. And with Facebook announcing that Reactions would be weighted more heavily in the News Feed algorithm back in February, brands got a whole lot more interested (or should have), putting an extra emphasis on Reactions usage.

So how has reactions usage changed since then?

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New Study Finds Facebook Page Reach Has Declined 20% in 2017

new study finds facebook page reach has declined 20 percent in 2017

It’s not just you and your Page - according to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.

BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear decline in engagements since early 2017.

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6 Ways Online Communities Boost Business

6 ways online communities boost business

How do online communities help business?

It’s a simple question without simple answers. During an SMT Live tweetchat last month, which I co-hosted, community builders from around the globe cited several ways businesses can reap what they invest in online communities.

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