Facebook introduced two new features to aid advertisers seeking to target new countries.
LinkedIn announced the revamping of its new desktop publishing experience, as well as three new features that quietly began rolling out over the past month.
LinkedIn has announced that users can now employ hashtags to search and share content on the site. The feature is currently available only on LinkedIn's mobile app but will be rolled out to all platforms.
Pinterest has boosted the opportunities for brands to connect with its shopping-motivated audience with pixel tracking that enables marketers to monitor conversions across devices. The platform also allows marketers to reach users who have previously shown an interest in their brand, and it gives an instant purchasing option with buyable pins.
Newfangled social media channels, such as Periscope and Snapchat, haven't made much of an impression this election season, experts say. "When you look back on it at articles a year or so ago calling 2016 the Meerkat election, it almost seems like parody now," said David Uberti of the Columbia Journalism Review.
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