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The right way to market on Snapchat

snapchat marketingSnapchat provides retailers a way to engage their audience while demonstrating the personality behind their business, writes Leila Lewis, founder of Inspired By This. Consider using geofilters to promote events, offering a behind-the-scenes look at your operations and offering exclusive perks to your followers.

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Google improves real-time in-app ad offer

Google Universal App CampaignsGoogle has launched its updated Universal App Campaigns, which creates ads using real-time signals, text and photos. The feature tracks user behavior across YouTube, Search, Play and apps to better target in-app ads.

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