If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform. No situation is too small for marketing nowadays—indeed, a double-decker bus ad network actually exists.
Instagram is exploring the potential of sharing revenue with content creators on the platform to spur growth. The company has also recently launched features that enable smaller brands to boost ad revenue.
Let's be honest. Measuring your return on your social media investment is not easy.
But it's also not optional.
To secure executive buy-in (and budgets), you need to confidently demonstrate that your social media efforts are contributing to your organization's broader business goals.
So we're bringing together social media innovators and experts from brands like Twitter, Forrester, Microsoft, Proofpoint, and others for a free, virtual social media conference focusing on measuring (and growing) your Social ROI.
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Attend online training sessions, visit virtual booths, and connect with your industry peers for:
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Date: Tuesday, June 7th, 2016
Time: 8am PT / 11am ET / 4pm BST
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In a ruling that could have a chilling effect on the use of messaging applications in Iran, the country is demanding that data from its users of those apps be stored on servers inside Iran.
Marketers have considerably greater freedom under Twitter's policy that no longer counts image links and tags toward a tweet's character limit. But experts say it's still advisable to keep the messaging focused and not overuse the new privileges.
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