Snapchat provides retailers a way to engage their audience while demonstrating the personality behind their business, writes Leila Lewis, founder of Inspired By This. Consider using geofilters to promote events, offering a behind-the-scenes look at your operations and offering exclusive perks to your followers.
YouTube released an update for its Creator Studio application on iOS and Android. The update adds actionable data insights to the experience, so creators can learn more about their channels’ stats, as well as how to grow their channels.
End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from 2015.
Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s adding ecommerce features to the mix.
Google has launched its updated Universal App Campaigns, which creates ads using real-time signals, text and photos. The feature tracks user behavior across YouTube, Search, Play and apps to better target in-app ads.
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