Your blog is out there in the world, awaiting the masses to read and share it. It’s an exciting time for any marketer. After all, you’ve spent hours crafting this post, pouring your knowledge and personality into its paragraphs. But, as you quickly learn, people won’t flock to your post just because you hit “Publish.”
Former Reddit director Victoria Taylor took to the platform on Wednesday afternoon to thank her supporters for their actions over the weekend, saying that their voices “matter.”
As Reddit’s director of communications and talent for the past two years, Taylor established the Ask Me Anything (AMA) feature. Her time at Reddit came to an abrupt end last weekend when word leaked out about her firing. Moderators for subreddits took down their pages in response and a petition quickly circulated calling for the ousting of Pao.
Facebook’s new “Instant Articles” platform has caused quite a stir in the publishing industry. Some publishers have pointed out that they won’t be able to compete with this new platform and, from now on, will be dependent upon Facebook for their revenue. However, this launch has also paved the way for newcomers to gain traction, leaving the larger publishers to grapple for attention. So, look out Buzzfeed and Huffington Post! A new player is in town.
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A lot happens in between, but those are the basics of it.
Digg was a perfect example of this. Flickr is another. All of these sites have something in common: A fanatical reliance, if not focus, on ‘community.’ It’s worth remembering that having users is not the same thing as having a ‘community.’
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