Facebook has made nearly $2 billion from suing spammers to ‘remind would-be offenders that we will fight back’
Facebook has obtained nearly $2 billion in legal judgments against spammers, the company revealed today. In its explainer on the fight against spam, Facebook says the lawsuits serve as a warning to “remind would-be offenders that we will fight back.”
Spam is only “worth it” to spammers if it’s profitable. As such, Facebook tries to make it difficult for spammers to make money by regularly tweaking its various automated and manual systems for stopping suspicious activity. These systems span various points of interaction on the site, the company says, including registration, friending, liking, and messaging.
Want to do anything better? Who doesn’t? We asked our favorite experts in digital marketing for the tools they swear by to build audience, stay productive and save money, time and hassle. Here’s what they’re using now.
To save time: Zapier
From Eric Siu, Single Grain
"Zapier saves me a lot of money because it connects the many different web applications as a business. For example, if someone fills out a lead form on our site we're immediately notified in our chat app so our sales guys can jump on it."
This just coming in: the EU has approved Facebook’s $19 billion acquisition of WhatsApp — deciding that the two are “not close competitors”. WhatsApp today has 600 million users, while Facebook has 1.3 billion, with 300 million using its Facebook Messenger product.
This marks closure for the last big regulatory hurdle that the social network needed to pass before closing the deal.
Social media is no longer just an optional add-on for businesses: It’s a requirement for staying competitive. Today’s customers are hyperconnected to their devices and networks, using them to not only socialize but also receive the recommendations and information they need to make purchases.
Facebook may be the latest tech company eyeing your health information.
The social network is reportedly looking into creating a healthcare-related app and "support communities" on the site where people suffering from certain ailments would be able to connect, according to a Reuters report.
The "preventative care" would help users improve their lifestyles, it added.
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