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Instagram hires new brand exec to ramp up ad efforts

It was all the way back in November of last year that Instagram first began running its first ads to a big, successful numbers. Frankly, there has seemed to be much movie since then. Now, though, the Facebook-owned company is finally about to step up its ad game in a big way.

James Quarles, who has been Regional Director Facebook EMEA (Europe, the Middle East and Africa) will be transitioning over to a new role: as Global Head of Business and Brand Development at Instagram, it has been confirmed by an Instagram spokesperson to VatorNews.

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BuzzFeed valued at more than three times the Washington Post

BuzzFeed's Founder and CEO Peretti reacts during an interview in New York

BuzzFeed's founder and CEO Jonah Peretti earlier this year. The company now employs more than 550 staff. Photograph: Brendan Mcdermid/Reuters

It is only eight years old and best known for collating funny videos of cats and so-called "listicles" of trivia (such as 40 Things That Will Make You Feel Old), but viral internet sensation BuzzFeed was on Monday valued at more than three times as much as the Washington Post, the venerable US newspaper whose exposure of the Watergate scandal brought down President Richard Nixon.

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Flipboard Will Introduce Video Ads This Year 649 SHARES

flip8-15Facebook and Twitter aren't the only companies pushing forward with video ads this year.

Flipboard, a popular social news reading app, is planning to introduce video advertising in September, CEO Mike McCue announced during an appearance at a ReadWrite event in San Francisco on Wednesday night.

The first video advertiser on the platform will be Chanel, with more advertisers to come later.

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Yahoo Aims to Remedy Premium Ad Slump With Self-Serve Tool

Portal Seeking $10,000-Per-Campaign Commitments for Early Inventory Access Yahoo is trying to lure back advertisers who have curtailed their spending on the portal's higher-priced ads. How? By making it easier to buy some of the company's most lucrative ads and target them using the Yahoo's audience data.

Yahoo is planning to introduce a self-serve version of its automated premium ad-buying tool, Yahoo Ad Manager Plus, in September, according to people briefed on the matter. A Yahoo spokeswoman said the company doesn't comment on products that aren't in the market yet.

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Facebook Bans Like-Gating: What Can Marketers Do?

banlikesStarting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages.

According to Facebook,

  • “You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

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