The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers.
A full two-thirds (64 percent) of people who use social tools say they log in at least once a day. Half (47 percent) of their tweets, snaps, pins and likes are happening on mobile, according Nielsen. Since social media’s inception, activity across all platforms has risen steadily: in 2013 one out of every four people across the globe could be reached via social, according to eMarketer.
But the platforms people prefer and how they interact on them has become a moving target — youth in particular seem determined to leave a platform if they perceive the creep of advertisers, or if their moms friend them. The bottom line is marketers have to stay on their toes to keep up with shifts in user behavior, changes in platform efficiency, Copyright flamewars, and so much more. Here, then, is the state of the social media landscape in five easy to read graphs.
Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.
The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. Finding relevant conversations and interesting people to follow is one of the key uses of hashtags along with increasing engagement.
It is important as a business to understand why hashtags are so important, especially onTwitter. Below you can see some great statistics around how hashtags improve a business’s online interaction when it comes to Twitter.
What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?
If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.
Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing:
Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable. Since so much of content is routed through Google and Facebook, and since they're both recently dramatically updated the way they identify and promote quality content, we thought now's the perfect time to look at how they do it (see also: What the New York Times Can Teach You About Quality Content).
How Do Google And Facebook Rank Content? The aim of both Google and Facebook is to show users content that they want to see and share with others. When searching for quality, these are the signs that they look out for:
Last summer I was lucky enough to be in San Francisco with my family celebrating my brother-in-law Michael’s wedding. It was perfect. We spent the weekend on the Russian River with friends and family. Lovely. When the wedding was over, my family spent a few more wonderful days exploring San Francisco. One morning over coffee, my new sister-in-law Laurie who had her laptop opened, turned to me and asked me:
“What do you think about Linkedin endorsements?”
My knee-jerk response was:
She seemed relieved that I had said it, and we both went on a rant why we think they suck. I thought I’d share our thoughts with you because I think Laurie is super smart, and she and I can’t be the only ones who feel this way.
For this weeks blog, I want to help you avoid making some of the most crucial Social Media Mistakes when it comes to marketing your business online.
1. Hard Selling on Social Media
With the way online marketing has changed, the way businesses advertise also has to change. The hard selling “buy this now” through social media will no longer work. Unless you show an interest in what your customers want, your customers won’t buy.
2. Creating Social Media Accounts for fun
One of the biggest social media myths is that you need to have an active social media account on every single social platform and that isn’t the case. You need to do your research and find out where your customers “hang out” and only target those networks and make sure you stay consistent with your brand across these networks.
- Social Marketing Isn't About Dollar-Value Returns- Here's What Marketers Should Measure Instead
- Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]
- How to Become a Google Plus Wizard [INFOGRAPHIC]
- Do's & Don'ts for Outsourcing your Social Media
- 5 Tips for Brands to Get the Most Out of Twitter's Latest Update
- Rise of Social Media in Ecommerce [INFOGRAPHIC]