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Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

8-28TOWBrands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.

This has been a busy week for news, resulting in hundreds of thousands of Tweets around Monday's stock market crash and the Virginia gunman shooting a reporter and photographer on-air. Neither of those are exactly conversation candy for brands, who generally prefer to go the light and irreverant route on social media.

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It’s Go Time for Facebook GIF Ads

8-28FBgifWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.

Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.

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Twitter launches Music on Vine to help you discover and create music

8-28twittmusicTwitter today announced Music on Vine for iOS and Android to help users discover and create music on the short-form video sharing service.

“Music has been part of Vine’s culture since the beginning,” the company says on its new website. “Now, we’re connecting you to the music you love, starting with new ways to discover and create with Music on Vine.”

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7 Reasons Your Audience Isn't Connecting With Your Brand

8-287reasonsWith the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up.

If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an enterprise corporation, you’ll find that personalization is more important than ever before.  

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

8-2815emailIn this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.

The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients.

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