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Building a team fit for a social business

building a social business teamAn exploration of how modern enterprises successfully structure their social analytics teams inside the wider network of their business, and the various approaches to hiring the right kind of people to populate them.

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YouTube launches 6-second unskippable mobile ads

youtube bumpersYouTube has created an ad product called Bumper to give marketers six-second mobile video ads that can't be skipped. Audi Germany and Atlantic Records have tested the format using clips from longer spots. "Bumper ads are ideal for driving incremental reach and frequency," Google's Zach Lupei said.

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How to Integrate Instagram Into Your Website

instagram for websitesPhoto-sharing social network, Instagram, is becoming overwhelmingly popular. With over 400 million active users, it is no wonder more brands are hopping aboard the IG train. While there are many business tools for Instagram, the question for web designers becomes: how can you integrate Instagram in web design? Here are six examples of brands that are doing it well.

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