Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.
This has been a busy week for news, resulting in hundreds of thousands of Tweets around Monday's stock market crash and the Virginia gunman shooting a reporter and photographer on-air. Neither of those are exactly conversation candy for brands, who generally prefer to go the light and irreverant route on social media.
Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.
Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.
Twitter today announced Music on Vine for iOS and Android to help users discover and create music on the short-form video sharing service.
“Music has been part of Vine’s culture since the beginning,” the company says on its new website. “Now, we’re connecting you to the music you love, starting with new ways to discover and create with Music on Vine.”
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up.
If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an enterprise corporation, you’ll find that personalization is more important than ever before.
In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success.
The fourth edition of this annual review highlights the fastest growing and most valuable email marketing firms. No matter how you slice it, this is an important list. These 10 companies are successfully creating jobs and ROI for their clients.
- Instagram Thinks Outside The Square, Now Allows Landscape And Portrait Photos And Videos
- How to Use Content Marketing to Build a Brand with Purpose
- 9 Must-Have Visual-Marketing Tools on the Web
- How to Get Your First 1,000 Followers on Pinterest
- NFL’s Twitter Video Deal Came And Its Deal With Facebook Went
- [New Free Webinar] AUTHENTIC ADVERTISING: How Marketers are Leveraging Social Content to PERSUADE and ENGAGE Rather than Promote – Tuesday, Sept. 1, 12n EST/ 9am PST