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8 Types of Photos You Should Never Use on Your LinkedIn Profile

LI10-17LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and -- stee-rike! -- you’re out. You’ll be banned from uploading your mug ever again. No joke.

In my opinion, LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here's a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.

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Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises

FB10-17Facebook is unveiling a new feature for users affected by a disaster or crisis to quickly let friends and family know they’re safe.

The tool, called "Safety Check," asks users who appear to be near an affected area to check in to let others know they’re safe or aren't in the disaster zone. Once users reply, their friends will see them marked as safe.

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How to Use Twitter for Business

T10-17A look at why some tweets catch on and why some business are killing it using Twitter.

One of the big questions I have consistently in my daily personal Twitter activity is why do some tweets get a lot of love and retweets and why do some just sit there with not a chirp to mention?

A class from Nate Riggs, "The Secret to Business Success on Twitter," attempted to answer these questions and taught me a lot about how to succeed on the social platform.

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Turn your employees into an army of brand advocates protecting and expanding your brand. Download the free white paper, 'Putting Social to Work for Your Business' today.

HS10-16If you want to positively influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don't look far. Your best potential social advocates are actually your own employees! But your message has to be unified and there are ground rules that should be followed.

Download our free white paper, Putting Social to Work for Your Business, and discover how to create an army of employee advocates who will help you scale your social presence as well as:

Click here: http://ow.ly/CsICR

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Make Your Marketing Human-Centered with Listening and Empathy

social-listeningOne of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?

It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to connect with their customers and buyers. Finding many organizations and marketers believe their content marketing and B2B marketing efforts are only effective well below forty-percent of the time.

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