Which industries perform best on social, and on what platforms are they seeing the most significant growth?
These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.
To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.
Social video is everywhere - every time you check Facebook these days it turns out one of your friends has been “Live” or posted a video update. When you need to put together furniture you “YouTube“ it, when you’re out on a Saturday night, you post videos on Snapchat.
But social video is much more than putting together Ikea furniture or watching how your friends spend their evenings.
Facebook and Snapchat are each serving billions of individual video views per day, while YouTube reported recently that people are now watching a billion hours of content on their platform every twenty-four hours.
If you're one of the 40% of small businesses that say filling open positions is harder than expected, you just got a new way to attract talent. Facebook recently introduced Jobs on Facebook which enables brands to post job openings on their Page and on a dedicated and searchable hub of jobs.
This new addition is aimed at helping brands of all sizes find qualified people where they're already spending most of their time online – on Facebook.
Did you know that 79% of job seekers use social media in their job search?
Social media marketing has really come of age in the last few years. This is particularly important for smaller businesses to understand, because social media has levelled the playing field to the point that smaller brands now have a genuine chance of competing on the same platforms as their larger competitors.
If your brand is looking to dabble in social media marketing, then there are a few important considerations you should bear in mind first. Read our pointers below and let us know if you have any questions or feedback in the comments.
Start with a narrow focus
It’s tempting to sign up for every social network known to man and start posting away to your heart’s content. However, this scattergun approach is not advisable. Focus on one social network, initially at least. Once you’ve learnt the ropes there, move onto another.
One thing I have learned this past year is the value of Facebook groups for my business. And I should point out, I'm not suggesting you start your own Facebook group. I'm not saying you shouldn't, either. If you have something fantastic to bring to your audience, creating your own group may make sense for you.
But what I want to focus on today is how you can simply join Facebook groups that are filled with your peers and target customers, and start building authentic relationships that will organically help you grow your business and your blog.
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