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Pinterest boosts data, targeting with Instapaper deal

Pinterest buys InstapaperPinterest has bought Instapaper, the app that lets consumers save content to view later. The deal gives Pinterest access to more behavioral data, enabling it to better target content and upping its capabilities to rival Facebook as the place to go to discover new things.

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Google warns it will crack down on "intrusive interstitials"

Google penalizing interstitial adsGoogle has announced that it will begin cracking down on "intrusive interstitials" on January 10, 2017, because this type of ad "can be problematic on mobile devices where screens are often smaller." Google will be potentially penalizing - i.e., lowering the rankings - of these web pages.

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Report: Programmatic ads boost offline sales

programmatic leads to offline salesProgrammatic advertising results in a 55% increase of in-store sales and 35% incremental conversions, Accordant Media reports. The study found that programmatic ads led to a 78% lift in sales among consumers in the consideration phase and a 25% lift among those in the awareness phase.

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Retale rolls out a shopping bot for Facebook Messenger

retale and facebookLocation-based shopping service Retale is taking advantage of Facebook Messenger's new option to send subscription messages with the launch of RetaleBot. Retale describes the bot as a personal assistant with the potential to outperform the Retale app with personalized shopping recommendations.

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