Traditional monetization boasts a strong foothold in online media by forcing people to wait for the content they want to see. Users on YouTube have to sit through pre-roll advertisements, and Hulu users sit through mid-roll advertisements similar to television commercials.
This works well for static media, but the future of media is far from static -- it's live.
So, by now we all know that the visual elements of social media are important, right? Your brain processes visuals 60,000 times faster than text, visual cues boost information recall by up to 65%, 90% of the information transmitted to the brain is visual. We all know that images play an important role in building brand and maximizing engagement, which is especially true in the increasingly fast-paced news feeds of our social networks. And, of course, the fastest paced social network is Twitter.
Here’s something that anyone who uses LinkedIn on a regular basis, or even a semi-regular basis, knows: LinkedIn groups kinda’ suck. Don’t get me wrong, there are some great conversations happening in groups, and no doubt many people have made valuable business connections through LinkedIn community conversations, but for the most part, they're not great – they’re loaded with spam, the functionality is limited, mobile access is flawed, etc.
If you think social media's about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to share your expertise.
Social media is the best way to get news about your company to spread like wildfire. However, with so much shareable content out there, it can be hard to get site visitors to want to share your post. These tips will help demystify the process of sharing. Use them as you design your site or next post to boost social media shares. Content may be king, but in the click-through world of the internet, design is going to be paramount to increasing your shares.
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