Everyone has a strong opinion about Google+. Start a conversation about it and you’ll rarely hear middle ground. People either think it’s a social media gold mine or a ghost town that’s overhyped and full of accounts people don’t use. So which is it? This post explores the history of the toddler social network and explains why it would be foolish to ignore the social side of Mountain View.
Google’s History in Social
Social has been a Google endeavor for nearly a decade. Google+ represents the company’s fourth social initiative and the first to break into the top tier of social networks. Launched back in 2011, G+ represents Google’s social challenge to Facebook, which has long dominated the social sphere in terms of number of users.
On Facebook there isn’t one “perfect post” or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant—constantly looking to diversify what and when you post.
1. Keep things positive
Being positive promotes engagement and encourages sharing. Equally as important, being negative may cost you fans. People are quick to unlike a business if posts are negative or controversial.
2. Make your posts informative by giving “tips” and including links
The most appealing updates are ones that offer something. Don’t disclose everything — this increases the likelihood that fans will click. Post an interesting fact. If you are an expert in the field, share tips. If you’re sharing a blog post or an online article, create a status update that features the piece’s most interesting fact or statement to stir reader curiosity and encourage click-throughs. Instead of copying and pasting a long URL into your status update, use a link-shortener like Bit.ly to make your post brief and more likely to be shared.
As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn't easy.
While some opt for quick fixes, like buying followers (something I have never done), I don't see the point in these sketchy tactics. It may offer short-term spike, but it doesn't provide the kind of engagement that organic followers do.
When I joined the social media movement in March of 2009, I was just an observer for the first six months. But by remaining consistent and sticking with daily-following methods, my account began to grow. Now with more than 380,000 followers, people often ask me for advice on growing a following on Twitter.
Whether you like it or not, Twitter’s new Web profile design is now available to all.
The new look is technically still rolling out, but Twitter permits users to skip the line by visiting this link. Twitter’s redesign first debuted earlier this month, and this features a photo-centric layout reminiscent of Facebook and Google+.
Twitter announced the new design on the Today Show and began rolling it out to popular users on April 8. Twitter also gave new users immediate access to its redesigned profiles.
The new profiles feature a three-column layout, cover photos, and overlapping profile photos — just like Facebook and Google+. Specific new features include a “best tweets” section to highlight popular tweets; a “pinned tweets” feature that pins tweets that show “what you’re all about”; and finally a “filtered tweets” option, which chooses how you’d like to view other Twitter user’s profiles.
Businesses spend billions on it. People spend billions of seconds on it. But what is it we’re buying?
Social media has become this unstoppable cultural phenomenon that’s almost an intrinsic necessity to communicate and be accepted by peers. There are the rogues out there who privatize their accounts and use these platforms as glorified message boards, or at least those who recognize the potential marketability of LinkedIn, Twitter, Facebook, Pinterest, Instagram, and even Google+ (four of which are in the top 25 of the world’s most popular websites).
But what are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections for? It seems the age of information calls for virtualized relationships. I can’t argue this, nor can I dismiss the fact that businesses need people to market to. Those people are online, so why not jump in and earn the self-gratitude your company deserves?
It’s because of this:
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