LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?
In the last six months, LinkedIn has made a spate of product enhancements and delivered new ad formats, notably video ads, introduced in October 2012, and SlideShare Content Ads that let advertisers deliver SlideShare presentations into banner space on the site. Another advertiser-friendly move was opening up LinkedIn's APIs, so brands can manage their ads without having to log in to LinkedIn's platform.
(Reuters) - Facebook Inc is in advanced talks to acquire Israeli mobile satellite navigation start-up Waze for $800 million to $1 billion, business daily Calcalist reported on Thursday.
The deal, which would be Facebook's largest acquisition, would give the social networking company a mapping service and allow it to better compete with Google Inc and Apple Inc.
Maps and navigation services have become a key asset for technology companies as consumers increasingly adopt smartphones and other mobile devices.
Waze uses satellite signals from members' smartphones to generate maps and traffic data, which it then shares with other users, offering real-time traffic info.
No business in its right mind would do away with opportunities to attract customers but they should know the right place to put their efforts to. One of the best ways to do marketing these days is online because not only is it effective, it is incredible cost-effective as well. Its effectively could get hampered when done improperly so it always helps to do some research before getting started. If you are considering getting started on a new social media marketing strategy or find that your current results are less than ideal, here are a few pointers that might help lead you to the right direction.
Social content is - quite simply - made to be shared. If you're trying to get your audience to share, socialize, and spread your message for you, then don't miss these two ebooks full of great tips and strategies compiled by the social media marketing experts over at Marketo. You'll learn what makes your content shareable, tips for getting readers to share, common mistakes to avoid, what recent research suggests about why people share, and much more.
1. 5 Ways to Encourage Customers to Share Your Content
Discover how to engage and motivate your readers to share with their entire social network. Learn how to make sharing a game, recognize your influencers, which sentiments to appeal to, and how to make every dollar you spend convert to two or more through social sharing.
2. Contagious Content: What People Share on Facebook and Why They Share It
This eBook, created by social media expert Brian Carter and Marketo, teaches you how to create Facebook posts that more people want to share, plus covers Facebook best practices, case studies, and common mistakes, plus new research about how people interact on Facebook. Don't miss this highly informative eBook!
And don't forget to send these links to your friends and colleagues. Sharing is caring!
By now you have likely read or heard about Amy's Baking Company Bakery Boutique & Bistro's "epic" meltdown on Facebook. The restaurant in Scottsdale, Arizona is owned by Samy and Amy Bouzaglo, and was recently featured on an episode of Gordon Ramsay's "Kitchen Nightmares". Apparently, the Bouzaglo's were such a "nightmare" to work with Ramsay fired them. Customers aren't exactly fond of Amy's either; reviews on Yelp YELP -3.1% call the restaurant "horrible" and accuse the owners of stealing waitresses' tips. To make matters even worse, the Bouzaglos are notorious for their outrageous responses to these reviews on Yelp.
Yesterday's incident with Amy's Baking Company Bakery Boutique & Bistro has generated a lot of conversation about what not to do on social media as a brand. But underneath the typical commentary about bad brand behavior and reputation management are tips anyone (yes, even you) can takeaway from how the Bouzaglos have handled social media the past few years.
Editor's note: Google isn't the only way for your business to be discovered online. This is the fifth and final piece in our series looking at alternate sources for search.
For business owners, there's a lot to love — and possibly a lot to hate — about user review site Yelp. Racking up droves of positive reviews can attract more customers, but some business owners have criticized the Yelp algorithm, which determines which reviews will be displayed on their pages. They argue that efforts to keep phony reviews from being published also block legitimate customer comments from being seen.
In addition, Yelp has been accused of offering to release a business's positive reviews in exchange for buying advertising on the site. Yelp has denied the allegations.
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