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Michael Crosson - Executive Summary

Michael mike crosson social mediaBackground:

Michael Crosson is a successful entrepreneur with a distinguished background in Internet advertising, website development and social media marketing. He has been online since 1979, literally before the invention of the Internet as we know it today. He was the founder of a top high tech ad agency in the Boston area in the 80's, as well as several technology publications. He has participated in the launch of many websites, including Inc.com, Rolls-Royce's first website, British Airways, Mapquest and others.

He is currently the publisher of SocialMediopolis.com, a private community for social media marketers, as well as the founder and moderator of the largest social media group on LinkedIn, with nearly 300,000 members. He also consults and counts Technorati, Blinkx, MediaZone and SocialTwist as past clients.

Career Accomplishments (in reverse order):

  • Founder and Publisher of FreeInsuranceAdvice.com for InsWeb
  • Founder and Moderator of largest Social Media Marketing Group on LinkedIn and Plaxo, with over 80,000 members in total
  • Key executive for Vivendi-Universal's #1 interactive games portal, Flipside.com
  • Key executive for MapQuest.com, part of team taking the company public and through sale to AOL
  • Managing Director for Omnicom's Communicade group in London, directing accounts including Rolls-Royce Motor Cars and British Airways
  • Co-Founder of the International Webcasting Association, London, 1997
  • Founder of Business Computing Magazine, sold to PennWell in 1984
  • Founder of Crosson + Partners, an AAAA advertising agency

Experience Set

  • Strong understanding of the advertising market, online and offline
  • Deep experience in interactive advertising and web development technologies
  • Immediate direct C-level contacts with ad agencies, advertising networks, major website publishers, technology providers, clients and industry associations

Michael mike crosson2 social mediaCore Competencies:

  • Personal sales leadership and business development skill sets with proven ability to build highly focused sales organizations
  • Award-winning creative sales programs, sales training, support and collateral materials
  • Powerful speaker at industry events, visionary with real-world traction

Successful Deal Examples:

  1. MapQuest/AOL - advertising sales relationship through DigitalCity. This lead to AOL acquiring the company
  2. Scholastic/ATT- Cross-media marketing program including sponsorship of Scholastic's first forum on AOL, a custom-published magazine with 300,000 circulation and extensive premier advertising in Home Office Computing magazine
  3. Multiple major multi-year sponsorship deals - ranging from $1.0MM to $6.0MM to American Express, Visa, NextCard, eCoupons, YesMail, TravelScape, Priceline and many others

PROFESSIONAL ASSOCIATIONS:

  • IAB, Internet Advertising Bureau, past member of Search Engine Advisory Board
  • Co-Founder, International Webcasting Association
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