People don’t like to be measured, they like to be valued…
Most people who use the social web to do any kind of research do so to measure; to use volume metrics to get a macro view of brand engagement. It’s understandable. The sheer volume of content out there about anything you care to think of is daunting. The knee-jerk reaction to this wall of social data is to measure it and go no deeper.
Discussion started by Robin , on 400 days ago
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