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How AI is Changing the Ad Business

how ai is changing the ad businessAdvertising is all about tapping into consumer markets, finding out what makes them tick, and using that info to create convincing ad campaigns. This is much harder than it sounds, especially when entire demographics are proving impossible to reach. For example, millennials are notoriously difficult to connect with – and there’s a lot of them. In the U.S., they make up 25% of the population.

How can marketers make the most of market research and come up with captivating campaigns? This is where Artificial Intelligence comes in. AI is designed to find answers to complicated questions, and can handle mass datasets like those accumulated by marketers and advertisers. But how can AI enhance ad campaigns, and how will this disrupt advertising?

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Google’s 2016 Algorithm Updates: What You Need To Know [Infographic]

googles 2016 algorithm updates what you need to know infographic2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.

Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.

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LinkedIn Expands Refugee Support Program to the U.S.

linkedin expands refugee support program to the usLinkedIn is committed to creating economic opportunity for all members of the global workforce, regardless of country of origin or religious belief. These are precisely the values on which our country was founded. While we can’t control policies around entry of refugees into countries, we can lead with opportunity and help newly settled refugees find economic livelihood. Indeed, our country was built in large part by the work of immigrants and their descendants - and like our foremothers and forefathers, refugees are seeking that same opportunity to contribute.

Consistent with these beliefs, we are accelerating pre-existing plans to expand our refugee program to the U.S. to support refugees already residing in this country. In partnership with the International Rescue Committee (IRC), this week we will start providing financial resources and training to IRC staff to help newly settled refugees more quickly find jobs that leverage the skills they are bringing into the U.S. economy. More specifically, LinkedIn’s support will help the IRC implement economic empowerment programs in its 30 U.S. offices to help their clients achieve their ultimate goal of economic self-sufficiency.

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5 Free Tools to Help Create Visual Content for Social Media

5 free tools to help create visual content for social mediaIncorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers' news feeds. Your audience members are much more likely to stop scrolling endlessly through their social media feeds and actually look at your post when they see an image that catches their attention.

Visual content is a great supplement to your text in a social media post, while it can also help you convey information more clearly and efficiently.

To help you maximize your visual assets, here are five, free digital design tools are worth investigating.

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Twitter Releases New Data on Generating Response with First View Video Ads

twitter releases new data on generating response with first view video adsA year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.

As explained by Twitter:

“First View’s exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when users are at their most receptive.”

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