A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world - especially if they know inside and out the idea of metrics, and how to follow them.
Today, most know the basics of metric follow: leads and traffic and other such basic metrics. But there are other types, some more advanced and/or niche, which can help your marketing team immensely.
The new age of social media communication has also lead to a new world of customer data and insight, and ways in which to reach people through our marketing and outreach.
And there's significant value in doing so - while there are still debates to be had as to how much data is too much, or how much you need to know about your audience, as more brands utilize data to better personalize and focus their marketing efforts, they're effectively raising the bar for all others.
It’s nearly here, that annual shopping event that both retailers and consumers look upon with mixed feelings. I’m of course talking about 'Black Friday'.
From a retailer’s perspective, although the Black Friday / Cyber Monday weekend may drive phenomenal levels of traffic and purchasing, it’s hard to know whether this is attracting the right type of customers. The right type being those that are not just after a quick discount, but are likely to turn into long-term loyal customers.
Instagram has announced an update to their call to action buttons on promoted posts, which will see Instagram ads become a little more subtle - a change that may help them push more ads into user feeds.
Last September, Instagram rolled out an update to their ad CTA buttons which saw the action prompt turn blue whenever a user rested on the ad for four seconds or tapped on the profile name.