Content is King and Here are the Crown Jewels for Free! - Reduce the Cost of Your Lead Gen Efforts with these Great Tools
Helping great leads find you through good inbound and content marketing is among the most cost-effective ways to drive new leads. Our friends at Marketo want to help you do this more effectively, and are offering a number of great free assets on inbound and content marketing.
1. (eBook) CONTENT MARKETING STRATEGY:
A cornerstone of any strong inbound marketing program is great content. In "How to Build and Operate a Content Marketing Machine," you'll learn how to:
- Develop and refine your content plan
- Get your content produced, published, and distributed
- Convert content visitors through targeted, content-rich nurturing