Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.
Facebook Monday announced a policy update for its Messenger Platform, as well as a revamped review policy for submissions by developers.
Just in time for the Fourth of July, United Service Organizations (USO)created a temporary profile picture frame (through July 5) for Facebook users.
The USO created the frame in recognition of its 75 years of servicing active duty military with care packages, letters to military members and partnerships over the years with celebrities including Bob Hope, Marilyn Monroe, Stephen Colbert, Jay Leno and Katy Perry.
Interested Facebook users can go to the USO Facebook page and click the “Try It” button on the post pinned to the top, or:
- Go to https://www.facebook.com/profilepicframes.
- Click the drop-down box and select “Causes.”
- Click the “Happy 4th of July” frame with military service members.
- Adjust size and click button “Use as Profile Picture.”
Facebook followed in the footsteps of WhatsApp and announced that it was discontinuing support for the BlackBerry platform.
Various iterations of a redesigned Facebook Messenger for Android have been spotted in recent weeks, and its launch is now official.
No matter your personal feelings on the social giant, it's important to keep up with the evolving marketing opportunities available there.
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.
Post a Relevant Article Once a Week
It is so important for your business that you are seen as a thought leader in your industry and one way to do this is to post a relevant article once a week so your followers can see you are staying up to date.
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices.
Here are ten things that can boost your Facebook page.
Social media is not a clean formula. It can either intimidate people who have never managed a company account, or excite them with opportunities to elevate the medium. Over the past three months I've been working hard to grow both my personal and company brands on social media. It's been a big learning curve.
In order to make best use of social media platforms for business, you need to be producing, and sharing, content. And not just any content, but content that informs, educates, that speaks to the needs and wants of your, specific, target audience.
So how do you tap into audience demand to create and curate your posts? How can you find the topics of most relevance to your audience in order to maximize your opportunities, and connect with your target market?
Is your Facebook stagnating, or are you simply looking for more ways of improving your Facebook marketing results?
Getting results on Facebook is increasingly difficult, particularly organically – to help, here are three effective strategies for improving your Facebook reach and engagement.
If you haven’t explored the power of Facebook advertising recently, you’ll be pleasantly surprised with the depth of their product offering. The platform is much more than boosting posts and buying likes.
Think about it – other than the NSA, who has more data on you than Facebook? They know what websites you visit, who you work for, where you grew up, your favorite football team – there’s an endless amount of data open to advertisers.
So if you’re still just boosting posts, you’re leaving some of the lowest hanging fruit in the orchard. To really turbo charge your Facebook advertising, try these three Facebook ad campaigns. They’re sure to boost your marketing efforts. After you watch the video, you can get a deeper look into each of our favorite types of Facebook advertising below.
Facebook recently announced that they’re conducting a test of a new News Feed format which would remove direct Page posts from the main News Feed.
This would mean your main feed would predominantly become updates from friends and family, with posts from Pages you follow available on a separate ‘Explore’ feed.
Facebook’s improved lead capture forms are working wonders for small-medium size businesses.
In this post, I'll outline three reasons why so many companies are happy with the new option.
Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined.
According to Facebook more than 100 million people are members of what they call "very meaningful" groups.
Digital marketers are always looking for tools to optimize their efforts. If you haven’t heard of Facebook Split Testing, don’t worry, but it might be the answer to some of your marketing optimization challenges.
Split Testing is a tool designed by Facebook that allows advertisers to run two different ads concurrently - essentially, this is Facebook’s own version of the A/B Test built into the platform. The tool allows you to test different aspects of your ad from audience to appearance.
There are two important trends today’s eCommerce businesses need to be aware of. First, eCommerce is increasingly a mobile and app-based experience. Second, email marketing performance is declining as spam filters improve and users become “ad blind” due to the deluge of marketing emails hitting their inboxes every day.
This adds a new level of challenge for your marketing efforts - one tactic to consider is linking yout retargeting and lapsed user email campaigns together with social media outreach in order to boost your lead nurturing strategy.
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O'Brien shares his top three and discusses how you can implement them.
The News Feed is Facebook’s lifeline. From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display (impressions served, engagements earned) in that timeframe.
The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.
Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.
Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics.
Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.
A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.
1. Updates to the News Feed Algorithm (Again!)
Facebook has announced two major changes to the News Feed algorithm in the last couple of weeks. Both affect businesses and how you craft your Facebook posts.
Are you posting to Facebook for your business, but not getting any serious engagement with your audience?
Do you know how to boost a Facebook post, but have stayed away from Facebook’s Power Editor and other ad management interfaces?
If so, then this new infographic is for you.
One of the hottest topics within the online marketing space today is whether Facebook Groups are on the rise or headed for the gutter. Let's talk about it some more.
On the one hand, Groups have become these micro hubs of people with specific interests coming together to network, learn and share. This is obviously positive: it creates an opportunity for collaboration, friendship, growth, and sales. At the same time, many groups have become digital dumpsters, full of cheesy sales pitches and robotic requests. This is obviously negative: who wants to participate in a group that regularly gets bombarded with links that read “Book a free call with me to see how I can help improve your credit score!”? Yuck.
Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps.
Given the sheer presence and popularity of The Social Network, it's a platform that marketers simply cannot ignore - however, research has revealed that only around 45% of marketers think that Facebook marketing is effective.
Anyone who works in social knows that Facebook is always testing new tools and features – in fact, it’s likely that the version of Facebook you’re using is different to the one your friends see.
And while not all of their experiments evolve into fully functional additions, it’s always interesting to note not only what they’re testing, but to consider why, as it can provide some additional insight into Facebook’s way of thinking, their strategic approach and the behaviors they’re seeking to encourage.
Facebook’s always testing new ideas and features to keep you on Facebook for longer, some of them major – like Facebook Stories – and others less so.
To help provide some additional context on these smaller tweaks and tests, we’re co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.
We’re coming into the final stretch of 2017, and in the social media marketing world, that can mean only one thing – predictions.
Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).
Facebook ads offer significant opportunities for brands to reach highly specific, targeted audiences. But the key to success is in the detail - while there are a wide range of options to utilize, this means there's also a huge array of variations to consider, which can make the process confusing for those unfamiliar. In some cases, this can lead to less than optimal targeting, while some people simply choose the basic options and hope Facebook will automatically generate results.
This is not the best approach.
To truly maximize your Facebook ads, you need to understand the purpose behind each campaign, the intent, and the measures you'll use to calculate their success (or failure).
Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billionof the planet’s 7.2 billion people have active social media accounts. What is even more incredible is that there are almost 1.7 billion active mobile social users now.
Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s dream and, if you are doing it right, you should be using social media marketing to dominate your market.
More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right? But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
So is it worth advertising on Facebook? Are all these numbers pointing to actual opportunity for your business?
Following a week packed with product launches, a Facebook's developer conference, F8, is set to shed new light on the power of chatbots, live streaming and the Messenger app. Facebook's F8, an annual pow wow for technologists that build products on top of the Facebook platform, commences early Tuesday in San Francisco.
There are so many ways to connect with your audience on Facebook, one of which is starting a dedicated Facebook group. Creating a group solely focused on talking to your customers, and sharing content they will love, can add real value to your business, and with Facebook's more recent updates to groups - including the ability to link groups to Pages - they're now a more viable consideration than ever.
The biggest mistake many businesses make is creating a group and then just spamming members with links to their website. This is not what a Facebook group should be about.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
Are you looking for ways to increase the reach of your Facebook Advertising campaign? Want to know how their custom audiences feature can help?
The below infographic outlines five ways to increase your ad reach.
You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.
OK, I'll admit it – I am a 59-year-old Facebook junkie. Facebook's success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it's hard to imagine a world without Facebook. I use it both personally and for my business, daily.
At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.
Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.
Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.
The success of your Facebook advertising campaign relies on a mix of creative and targeting. And while there's a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook ad campaigns. These tips actually come from Facebook themselves, so they're sure to be of value.
With the right creative, your Facebook ads can drive great, cost-effective results.
Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.
High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.
You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.
Tracking the performance of your social campaigns is critical in maximizing your success. But the fact is that your Google Analytics data and your Facebook data will never match entirely.
Why is this?
The only way to accurately measure your Facebook data is through Facebook reporting itself - here are some key reporting notes on the variations between the two, why they exist, and what you need to watch for.
Are you struggling to grow your Facebook Page following? Are you losing fans just as fast as you’re gaining them?
ABC Social Solutions share eight things you shouldn’t do on Facebook in this infographic.
Just because Facebook Live is accessible from an app on an iPhone, that doesn't mean that a brand’s live broadcast should have the quality of an iPhone video.
Facebook Live is not an excuse to deliver sub-par content, but rather a unique platform which enables you to deliver material content instantly, and to a large group of people, giving them an immersive experience, and giving you the ability to interact with your followers in real time.
Are you running Facebook ads?
Do you want to improve the performance of your next campaign?
By looking at some of the best Facebook ads you’ll be able to take inspiration, as well as actionable ad creative insights to use for your own campaigns.
Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.
Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.
Facebook is undeniably one of the biggest success stories in technology, and in business.
Now a household name, the company has evolved from a simple networking site for select college students to a multi-billion dollar empire, with close to two billion users worldwide.
So how has The Social Network evolved to became the giant it is today? The company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time.
Whether you like it or not, Facebook knows a lot about you. A study released back in 2015 showed that your Facebook Like profile could reveal intricate details about your psychological make-up and preferences, finding, ultimately, that Facebook knows you better than your family, your friends, even your partner.
In fact, in some instances, Facebook data revealed more about a person than they even knew about themselves.
One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one size doesn’t fit all!
But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising.
There’s nothing more central to Facebook, literally, than its news feed, the middle column of posted stories from friends and business connections, or on the smartphone, the only column. Besides serving as the key place where ads run, it’s what makes people keep coming back to Facebook–though all too often they wonder why the heck they got this viral video post when their sister’s post got lost in the scrolling depths.
As of this writing, there's no more cost-effective way to reach a targeted group of consumers than Facebook Advertising. Facebook has a great, data-backed ad platform that can drive some serious business results when used properly.
But in order to maximize your Facebook ads, you must understand the different Facebook ad objectives and how to use them. Using the wrong ad type can cause a campaign to grossly under perform, thus wasting time and money.
The latest perk of working at Facebook: getting to play the new Nintendo game Super Mario Maker a month before it comes out. Yesterday, Facebook hosted a hackathon where 100 employees built their own levels using Mario Maker.
Capturing email leads with a strong content offer is easier than ever with Facebook ads.
Brands everywhere have caught on to the power that Facebook ads have for driving conversion-ready traffic to their landing pages. But, most companies who are running massive campaigns also have a strong budget to back up their ‘ad testing’ phase.
For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity. As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?
Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later. Time your voiceover before you even pick up a camera – it may need some serious pruning to keep it at a palatable duration.
Facebook has aggravated the hell out of marketers by tightening its News Feed algorithm so much that posts get through to relatively few of your fans — unless you pay for boosts.
A new social network called Minds wants to change that by letting users earn points and then trade those points to boost their posts.
Ad industry insiders at the Cannes Lions International Festival of Creativity have gained a pastime: grumbling about Facebook's increasing dominance of the online ad business and the way the network's "walled garden" has let it position itself between brands and customers. "Facebook seemed to have assumed the role of Frenemy No. 1," writes Jim Rutenberg.
Facebook is reportedly bringing advertising inside Messenger, with ads only showing in communication threads with businesses. Brands will only be allowed to deliver ads to consumers who have already contacted them using the platform, according to a leaked document.
In the fierce battle for our mobile attention, Facebook has almost no peer.
Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.
Facebook wants to rid your News Feed of clickbait. Finally. Publishers who post click-bait will be limited in news feed with the new algorithm.
If you’re like me, your social media accounts are personal and sacred. Posting company news isn’t something I do very often, but I run my own business, so I am inclined to do a little self-promotion once in awhile. Recently I’ve seen more and more people mixing business with pleasure on social networks. LinkedIn for example is seeing an upturn of people posting personal stories compared to previous business-only content. Facebook is also seeing this mix.
Most people have a burning question to ask about Facebook, whether they’re one of its 1.35 billion users or not. So taking a cue from Reddit’s Ask Me Anything sessions, Facebook’s CEO Mark Zuckerberg is upping the transparency and will play customer support himself on November 6th when he does Facebook’s first “Community Q&A”.
The hour-long livestreamed session will answer the public’s questions submitted to the “Q&A With Mark” Facebook Page. Zuck says the Q&A is themed after a Facebook tradition where “every Friday we have a Q&A and all employees can come and ask me questions about anything they want.”
There's no good news for media companies in the latest Internet Trends report from VC firm Kleiner Perkins Caufield & Byers as Google and Facebook share an astounding 85% of all new Internet advertising.
Last year it was 74% — an acceleration that demonstrates the competitive advantage of scale these companies have in the media sector or as Mary Meeker the report's author succinctly writes: "Big Get Bigger & Go After Other Bigs."
Over the past year, Facebook has been rolling out algorithm updates which have resulted in decreased visibility for business organic page posts. In my article today, I'll cover 11 Facebook anti-algorithm tactics to help get your fan engagement back!
1. Share Great Content. The old adage remains true - (quality) content is king. If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sites. It’s a bit bourgeois for Facebook to assume CNN articles are always classy and memes are always pond scum, but we don’t get much choice in how Facebook adjusts its algorithm. My suggestion? Ramp up on your own original high quality content with ebooks, blog posts, white papers, downloads, etc.
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.
Facebook opens its live video-streaming tool to verified Pages
First there were celebrities, then influencers, then nonverified individuals. This week Facebook opened up access to its live-streaming service, Facebook Live, to brands on the social network. Now T-Mobile, Nike, Ford, NBC, the Golden State Warriors, and other savvy businesses will be able to talk to you live — because we all know conversing with our favorite brand rocks.
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Ello, the newest social media network on the block and the latest to offer an ad- and data-mining-free zone, promises to be the antithesis of Facebook. And with a manifesto that reads, "Advertisers buy your data so they can show you more ads. You are the product that's bought and sold," it certainly sells itself as just that.
But while Ello strives to be the antidote to Facebook, there are similarities between the two. For example, much like the early Facebook, Ello isn't accessible to the general public. Available only from current users or by submitting a request on the homepage - the platform is currently fielding 40,000 requests every hour — invitations are coveted enough that people are selling them on eBay for up to $50.
The truth didn’t set Anna Stoehr free on Facebook. A lie did. Well, a little white lie.
The 113-year-old Plainview, Minn., resident recently joined Facebook in much the same way countless whippersnappers under the age of 13 do (at least the ones who aren’t already soooo totally over it, that is). Stoehr fudged her age by a few years. Technically, when she activated her account on the world’s largest social network, she was 113 years young, but she said she was 99.
Chevy Throws Facebook's Reaction Buttons Into Its New Malibu Commercial Because you can't just "Like" the Malibu.
It's 1:30 p.m. – three hours before a morsel of food will be served – and a crowd is already gathering outside of Miriam's Kitchen.
If you didn't know it was there, you'd probably walk right by it: Located in Washington, D.C.'s Foggy Bottom neighborhood, known primarily for wandering undergrads and lush embassies, Miriam's Kitchen hides inside of the Western Presbyterian Church on Virginia Ave NW.
For its patrons, however, Miriam's Kitchen might as well have an iconic marquee worthy of a five-star eatery.
Facebook has failed repeatedly to get us to use complicated lists and privacy settings to share intimate moments with just our closest friends and family. It’s clumsy and confusing doing that with the same composer for blasting News Feed updates to everyone. But now Facebook is polishing off a new app codenamed “Moments” designed to make this micro-sharing much simpler, multiple sources tell TechCrunch, including one who has seen a live internal version of the app.
Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media.
Sequential video advertising allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Based on what the person clicks, and what the product or message is, marketers are then able to follow up with similar video ads as they hop from one device to another.
Hello fellow disrupters, and welcome to another episode of CrunchWeek, TechCrunch’s weekly roundup show where we talk the biggest things in tech.
This week we’re chatting about iOS 9 landing, WatchOS2 not, Facebook’s working on a not-dislike emoji button and people are rainbow barfing all over Snapchat. Also, we invite Ahmed to join us in the TechCrunch studio the next time he visits San Francisco.
A European legal opinion regarding Facebook’s alleged data-sharing co-operation with the NSA/PRISM dragnet surveillance program that’s due to be issued by the Advocate General (AG) of Europe’s top court is now slated to be delivered on September 23.
The AG had originally been scheduled to deliver the opinion in June. The delay has not been explained by the European Court of Justice (ECJ).
Last month, Facebook got in hot water when one of its data scientists published a paper revealing the company had attempted to alter the emotional content of hundreds of thousands of people's news feeds, just to see how they'd react. For many, the experiment crossed an ethical line, while others, like Vox's Nilay Patel, argued that screwing with your emotions is Facebook's entire business model anyway (personally, I just thought the study's methodology sucked).
But Facebook is hardly the only web company to use its power over what users see for the sake of research. In a blog post Monday (thanks to UNC sociologist Zeynep Tufekci for the link), OkCupid's Christian Rudder laid out three separate experiments the company has run on users.
Facebook kicked off Advertising Week today with the launch of Atlas. The advertising platform will avoid cookies, and allow marketers to serve and track ads across devices with only Facebook targeting data. But is this new ad platform really a good "cookies-less" solution?
Facebook's revamped Atlas advertising platform, revealed on the first day of Advertising Week, will now leverage login data to allow marketers to track Facebook users as they move around the Web, and let advertisers purchase ads on properties Facebook doesn't own.
With many brands bumbling Pinterest, will Instagram become a better platform for monetization?
Instagram's mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on its advertising API. Will Instagram become a better destination for brands than Pinterest?
Facebook continues to take out potential competitors, with The Social Network acquiring rising social app tbh in a deal said to be worth less than $100 million.
tbh, which has proven particularly popular amongst high school students, is a simple social app which enables users to answer multiple choice questions about their friends – you can see this in the first and last screenshots above. The app’s focused on positivity, so the questions are light-hearted and geared around encouragement.
Facebook has been working on new ways to expose users to more content, showing them more of what they like to keep them on platform longer, while also diversifying their content sources.
One of their more recent attempts on this front was the addition of an ‘Explore’ feed for some users, which is essentially a secondary News Feed populated by content which is similar to that which you’ve previously interacted with.
Facebook’s adding a new ad targeting option which will enable business to target whole households at once – which may be a little creepy for some.
Beginning their push ahead of the coming shopping season, Facebook’s announced the new family targeting option as part of a range of new tools, which also included new enhancements for their Dynamic retargeting ads.
Facebook introduced two new features to aid advertisers seeking to target new countries.
Facebook announced a host of new features for video ads Wednesday, highlighted by an automated captioning tool.
Is it pronounced with a soft ‘g’, as in ‘giraffe’ or a hard ‘g’ like ‘gorilla’?
However you say it, there’s no denying the ubiquity of the GIF. The Graphics Interface Format, founded by Steve White while working for CompuServe in 1987, has taken on a whole new lease of life in the modern era, with advances in network capacity making it easier than ever to share these short, micro-snippets of video to help express your opinion on whatever grabs your attention.
Facebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.
Facebook said the segment will run from Thanksgiving through New Year’s Day, giving brands a way "to reach the most engaged and scaled audience related to the season, such as holiday planning and retail-related activity."
Advertisers: Do you believe this new ad-targeting segment will be useful?
After first launching ‘Instant Games’ on Messenger last November, Facebook has now announced the next stage of the project, adding interstitial and rewarded-based video ads to selected games as part of a test to monetize the option.
After the initial launch, Messenger Games were rolled out to all users in May, when Facebook also added in new gameplay options, like the ability to challenge friends and game-specific bots.
As we move beyond the midway point of 2017, many businesses will now be shifting focus to their campaigns for the major shopping season. And with that, the social networks will all be moving in line, adding new tools and options to secure ad dollars as part of the push.
Facebook’s moving quickly on this, announcing new enhancements to their retargeting, ‘Dynamic Product Ads’.
Earlier this year, Facebook held its first ever summit for group admins as part of a renewed focus on groups, which then lead to the introduction of a range of new analytics tools and options to better enable admins to maintain and grow their Facebook communities.
Now, Facebook’s adding in some new group tools to further enhance group engagement, including welcome notes, member badges and specific group profiles.
In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts, Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects.
The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches.
Facebook now offers a lead-generation video ad that incorporates a call-to-action button during the video to encourage viewers to fill in their personal details. The platform is also boosting its lead-generation offerings by letting marketers duplicate forms and edit questions across pushes.
Facebook has released a dynamic mobile ad product for retail brands that displays only those products that are in stock in nearby stores.
Facebook is juicing up its advertising efforts by going after one of the most popular spending items in the app store: Video games.
The social networking giant said Thursday it was launching a new advertising effort that allows developers to sell virtual goods within an ad on its site. The ads can appear in both the news feed and the typical advertising section on the right-hand column of the company's website.
Facebook's new look-alike audiences feature lets marketers replicate the makeup of existing targeted audiences in new territories. The platform is also letting marketers cross-post videos from other Pages as long as they get permission from the original poster.
Facebook is aiming to provide stories in its News Feed that users not only want to see but will prompt action. The social network says the adjustment was made in response to consultations with its Feed Quality panel that concluded stories shown at the top of a feed deliver a better experience when they are ones users are "both likely to rate highly if asked and likely to engage with."
Facebook has been putting more emphasis on Groups of late, adding new tools and features to help promote increased use of what Facebook themselves have labeled an ‘under-appreciated product’.
Many don’t realize it, but Groups has over a billion monthly active users, a milestone they hit ahead of both WhatsApp and Messenger, underlining their utility and value within the Facebook experience.
Facebook is removing its ‘Messenger Day’ Snapchat clone within Messenger, and replacing it with cross-posted Facebook Stories, as part of a revamp of the way in which their Stories tools function.
As reported back in September, Messenger Day (70 million daily users) hadn't caught on the way Instagram Stories has (300 million daily users), and Facebook says there was also some confusion over how the tool worked.
Facebook is back with a new Workplace update that we can all get excited about — multi-company groups on Workplace
Recently, Facebook introduced new tools to Workplace, including bots, improving their overall business offering. Now that they've gotten over 14,000 organizations using the platform to communicate and collaborate during the workday successfully, they've decided to expand their offering and allow cross-collaboration between organizations.
After Twitter announced their new Ad Transparency Center earlier this week, which will give users access to more insight into how organizations are using their platform for promotional purposes, Facebook has announced that it too will be upping it’s transparency efforts, in the wake of the investigation into how both networks were used to spread political messaging ahead of the 2016 US Presidential Election.
Similar to Twitter’s approach, Facebook’s looking to provide a new way for users to see all ads any business is running on the platform at any given time, with a new ‘View Ads’ option to be added to Pages.