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[Learn How] Create Highly Shareable Posts on Facebook


CC11-12Who doesn't want their facebook posts to go viral? Viral facebook posts can really help boost your social media presence which is in turn a great brand awareness tactic. So how do you do it? In this ebook, created by Marketo and social media expert Brian Carter, you'll learn how to create posts that more people will want to share.

Click here: http://bit.ly/10C02T6

The ebook includes:
• Facebook post best practices
• Real Facebook case studies
• New research on how people interact on Facebook
• Information about the marketing ecosystem on Facebook
• Discussion of the concept of virality and whether it's truly possible on Facebook
• Tips for creating highly shareable posts
• Information on what mistakes make posts un-shareable

10 Top Tips to a Successful Facebook Business Page

FB9-29Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.

  1. Post a Relevant Article Once a Week

It is so important for your business that you are seen as a thought leader in your industry and one way to do this is to post a relevant article once a week so your followers can see you are staying up to date.

3 Reasons Why Facebook Groups May Offer New Opportunities for Brands

3 reasons why facebook groups may offer new opportunities for brands

Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined.

According to Facebook more than 100 million people are members of what they call "very meaningful" groups.

5 Best Facebook Marketing Strategies

5bestfacebookmarketingMy friends who worked as Facebook managers were literally panicked. This resulted from the last update on Facebook, which determines organic content reach to 6% or less. This update pushed Facebook managers to paid advertising like crazy leading to 2.27 billion dollars profit in the first quarter of 2014 for Facebook. This represented an increase of 82% from the profit of Facebook in 2013.

5 Facebook Online Marketing Myths Busted

5facebookonlinemarketingmythsOnline marketing through social media is a science of its own. However, sometimes this science is based on rumors and myths that have originated either by the administrations of social media themselves or by people who claim to be specialists without really being in touch with what they propose. Let’s talk about some of the myths about Facebook:

6 Important Facts about Facebook and Local Presence Management

6 important facts about facebook and local presence management

OK, I'll admit it – I am a 59-year-old Facebook junkie. Facebook's success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it's hard to imagine a world without Facebook. I use it both personally and for my business, daily.

At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.

7 Questions That Will Get You the Right Facebook Fans [Infographic]

7 questions that will get you the right facebook fans infographicOf all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.

High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.

You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.

9 Ways to Use Automation to Optimize Your Facebook Ads [Infographic]

9 ways to use automation to optimize your facebook ads

Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.

Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.

Ask Mark Zuckerberg Anything During His First Public “Community Q&A” On Facebook Nov 6

FB11-2Most people have a burning question to ask about Facebook, whether they’re one of its 1.35 billion users or not. So taking a cue from Reddit’s Ask Me Anything sessions, Facebook’s CEO Mark Zuckerberg is upping the transparency and will play customer support himself on November 6th when he does Facebook’s first “Community Q&A”.

The hour-long livestreamed session will answer the public’s questions submitted to the “Q&A With Mark” Facebook Page. Zuck says the Q&A is themed after a Facebook tradition where “every Friday we have a Q&A and all employees can come and ask me questions about anything they want.”

Chicken soup for the Facebook soul

5-7FBcIt's 1:30 p.m. – three hours before a morsel of food will be served – and a crowd is already gathering outside of Miriam's Kitchen.

If you didn't know it was there, you'd probably walk right by it: Located in Washington, D.C.'s Foggy Bottom neighborhood, known primarily for wandering undergrads and lush embassies, Miriam's Kitchen hides inside of the Western Presbyterian Church on Virginia Ave NW.

For its patrons, however, Miriam's Kitchen might as well have an iconic marquee worthy of a five-star eatery.

Facebook Bans Like-Gating: What Can Marketers Do?

banlikesStarting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages.

According to Facebook,

  • “You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

6-8FBEntrepreneurs take note: Facebook is making a new feature for businesses more widely available.

Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase. Starting now, interested business owners can request a free Facebook Bluetooth beacon from the company, as Facebook plans to make beacons available to thousands of small- and medium-sized businesses across the U.S.

Facebook Marketing for Hotels [Infographic]

facebook marketing for hotels

Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all businesses within this segment should definitely have some presence on The Social Network.

As Facebook notes, our travel choices are heavily influenced by recommendations from other people, people we know, like and trust - recommendations that used to be delivered in person, but which we can now access for any business, at any time, via Facebook.

Facebook Passes 2 Billion Monthly Active Users, Adds Tools to Celebrate

facebook passes 2 billion monthly active users adds tools to celebrate

They were close in their last market update, and now Facebook has confirmed that they’ve surpassed their latest major milestone – 2 billion monthly active users.

And while, to some degree, this may seem like a minor announcement – Facebook, already the largest social media platform in the world, is now bigger - it’s worth taking a moment to consider the enormity of what Facebook’s community has become.

Facebook Releases New Report on Shifting Consumer Behaviors and How to Maximize Your Marketing Efforts

facebook releases new report on shifting consumer behaviors

Facebook has published a new research report which provides some interesting food for thought for brands looking to make the most of social as an outreach platform, with a specific focus on video content.

The report, entitled “New medium, new rules: video advertising in the mobile age”, highlights the need to understand changing consumer behaviors - and not just in terms of the mediums through which they’re consuming media, but also the way they use each specific medium, and how advertisers can tap into that to produce better results.

Facebook Testing New QR Code System to Link Online Efforts to Offline Sales

facebook testing new qr code system to link online efforts to offline sales

Proving the return on investment of your social media efforts has long been a key challenge for social marketers, and one which, gradually, as social becomes a more prominent part of business, the platforms themselves are working to better facilitate.

Facebook has taken the lead on this, with options like ‘Conversion Lift’, which enables businesses to upload their point of sale data for comparison with Facebook records (Facebook can cross-check your in-store customers’ e-mails, for example, and tell if they saw your Facebook ads).

Facebook's Testing a New Way to Target Ads to People Who've Visited Your Store

facebooks testing a new way to target ads to people whove visited your store

Facebook's testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers.

As you can see below, the option would enable advertisers to ‘create a list of people who’ve previously visited your business location’. How, exactly, Facebook would compile this list would likely come down to matching store visitors with Location Services switched on against in store Wi-Fi signals, enabling them to estimate location.

Free Webinar: 6 Easy Ways to Turn Facebook Fans into Paying Customers


Many people say that social media marketing is a waste of time because people don't use social media to make purchases. These people are mistaken because they don't know this: http://bit.ly/1mVGY62 

At 9am PST, 12pm EST this Thursday (July 31st) Heyo will be presenting an industry report compiled from over 250,000 social media campaigns via a webinar. This report will focus on the top 6 strategies you can easily use to convert fans into paying customers.

Your free industry report: http://bit.ly/1mVGY62

How Do Facebook Ads Work for Small Business?

how do facebook ads work for small business

“I think every business tries Facebook ads, fails at it and then blames the platform,” says digital marketing expert Neil Patel.

Sound familiar?

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce

1-12fb“On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”

How to Improve Your Facebook Clickthrough Rates With Better Images

FBB11-11In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.

In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.

How to Manage Facebook Pages as a Multi-Unit Brand

FB9-19-1If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.

For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called "Facebook Locations" and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.

Should Brands Abandon Facebook?

no free lunch facebookMy answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.


Three Free Master Social Guidebooks – Great Holiday Reading

FB12-3-2How to Master Facebook in 10 Days

Want to master Facebook and generate customers before the end of the year? Download HubSpot's free resource to get everything you need to know to master Facebook for your business, fast!

Download now: http://bit.ly/11FAGEs

How to Generate Leads on Facebook
HubSpot has mastered how to generate leads and customers on Facebook to help feed their sales team. Learn how your business can too, with their free ebook.
Download now: http://bit.ly/1tBGvsZ

What's Missing From Your Facebook Ad Strategy

FB10-29Want to connect to potential customers on Facebook? Follow the same etiquette rules you'd use at a business conference.

"What we have to realize is it's kind of like meeting someone at a networking event, conference, or party... there has to be a relationship-build," says Keith Krance, author of Ultimate Guide to Facebook Advertising.

In this Google Hangout, Krance, president of Internet marketing consultancy Dominate Web Media, walks us through the three phases of engaging with customers via Facebook advertising, as well as a simple budgeting trick that will help you execute a rapport-building campaign.

Why You Shouldn't Buy Facebook Likes

dontbuylikes.jpg-730x452"Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer – NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we've answered the question.