You don’t need to be on every social site out there, because let’s admit, it can be overwhelming. You do, however, need to be spending your time doing what you were born to do, staying within your zone of genius.
And that's running your business.
But on the other hand, marketing is necessary to grow your business right?
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page at their option. When you post great content to your Company Page, your followers engage with the updates and share it with their networks which amplifies your reach and serves to build your following even more.
There are a number of great ways to do your B2B marketing online these days. Any business owner that wants to grow and increase their reach would be wise to consider multiple options.
With this in mind, it is now worth considering whether or not the time is right to use LinkedIn for this important job. The answer is that it could be very worthwhile if you take the time to go about it in the right way. So how will you do this?
LinkedIn has become the latest social network to solicit ideas from researchers to explore the company’s data.
Under the rules of the new LinkedIn Economic Graph Challenge, announced in a blog post today, researchers will submit proposals for analyzing LinkedIn’s vast pool of data on companies, geographies, education, and other characteristics of people’s work lives.