While this free guide to Social Media is a bit basic for advanced marketers, it’s quite good for those small businesses just getting introduced to effective social media marketing. Here is their description:
Not long ago, social media seemed so new and different that it was treated as an appendage of sorts-a kind of marketing that should be tried only by “experts.”
While that view still exists to some degree today, it’s become clear to many that social media is no longer marketing’s new thing. It’s now simply part of the way we do marketing today. Traditional marketing tactics such as advertising, referrals, and public relations are still very important, but social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process.
The question is: “How can Facebook and Twitter help you achieve your marketing objectives?” It’s the same as asking how direct mail or having two more salespeople might fit into the plans. From this integrated viewpoint, social media participation can start to make more sense for each individual marketer’s needs and goals.
With this free eBook you will also receive weekly marketing news, tips, and advice you can use.
Thank you, Micheal. While I am only a student and not currently involved in the industry actively (at this juncture), your materials are excellent resource and very informative. Looking forward to the day I can put your instruction to good use!
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