I just sent this blast:
Hey, everyone – here are two more free eBook publications that might be of interest to you. The first is again from Aberdeen Research, and is very insightful. The second is a bit more basic for some members of this group but covers all the social media bases. As usual, they do require you register to receive the downloads, but they do not spam you or sell your information. You can unsubscribe to their emails anytime you want. Considering it’s free, it’s worth the very small effort.
1. “The ROI on Social Media Monitoring: Why It Pays to Listen to Online Conversation”
Access Your Complimentary Copy Today. This $399 Value Offer Expires 10/31/2010. http://changetheworld.tradepub.com/free/w_abeb191/
Should companies care about the messages scrawled on Facebook walls, the rantings of bloggers and the flapping of wings in the Twittersphere? Do they need to listen to the voice of the customer, no matter how loud or faint, as it reverberates across branded online communities and ratings and review sites? The answer is a resounding “yes”. As control of a company’s marketing messages-and, indeed, its very brand image-continues to migrate from traditional media to social media, it has become imperative that companies not only pay close attention to how they’re being perceived in online conversations but that they also take appropriate action, based on the insights they glean. In many cases, their future depends upon it. The good news is that companies can keep close tabs on what consumers are saying in online conversations and then generating actionable insights. These insights can drive increased effectiveness and efficiency with respect to product marketing, public relations, market research, customer support, brand reputation protection, competitive intelligence and overall business innovation.
http://changetheworld.tradepub.com/free/w_abeb191/
2. “Using Social Media to Connect With Your Customers Online -Free 93 Page eBook”
Social media isn’t just a list of destinations. It’s a new standard of expectations. Connect with your customers online or your competitors will.
http://changetheworld.tradepub.com/free/w_mard01/?p=w_mard01
Cheers and to everyone’s success!
Mike Crosson
Moderator and Publisher
www.SocialMediopolis.com
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