I just sent this blast:
Hello, everyone -
Here’s a special treat for you to kick off the New Year… five free GREAT eBooks!
#1. The first is “2012 SOCIAL MARKETING AND NEW MEDIA PROJECTIONS” – 34 experts. 6 questions. 30 pages of predictions. 1 comprehensive preview of social marketing in 2012.
The 2012 Social Marketing and New Media Predictions is organized in Six Parts:
—Part One: Predictions for the biggest (social) marketing developments in 2012
—Part Two: The role of “big data” in (social) marketing next year
—Part Three: Expectations around key new technology
—Part Four: The role of mobile in (social)
—Part Five: The top challenge for marketers engaged in social next year
—Part Six: The top marketing news resources
I HIGHLY RECOMMEND THIS! Very insightful no matter what you do in social media.
Download
here: http://bit.ly/zkn5J0
#2. “HOW TO AUDIT YOUR SOCIAL MEDIA EFFORTS” – This whitepaper is for marketing teams looking to assess the effectiveness of their social marketing programs. As more brands leverage social platforms such as Twitter, Facebook, YouTube and Foursquare, in their marketing mix, savvy social marketers are asking themselves:
—How well are we doing with social marketing?
—How do we compare to our competition?
—What can our social marketing teams do better?
You can download this helpful document here: http://bit.ly/A50wrL
#3. “WHY VIDEO IS ESSENTIAL TO YOUR MARKETING MIX (And 7 Steps to Powerful Results)” – More than 48 hours (two days worth) of video are uploaded to YouTube every minute. YouTube generates 3 billion views per day. The demand for online video on sites such as Vimeo and Blip.TV will continue to grow. But what does all this mean for your business?
Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results) is your guide to harnessing the power of online video.
- Discover examples how companies have successfully leveraged video into their marketing arsenal
- Discover the different types of videos that companies are seeing success
- Learn 7 tips every marketer need to ensure their videos are optimized to reach business objectives
Download here: http://bit.ly/xBIA6A
#4. “11 STRATEGIES TO INCREASE ENGAGEMENT” – Engagement is the key to social media. It is one of the primary ways in which social marketing differs from traditional marketing, and it contributes to emotional connections with your brand, creates free advertising, and positions your
brand for thought leadership. No matter your marketing goals, engagement with your messages is something every brand should strive for.
11 Strategies to Increase Engagement helps marketers facilitate communication from their audience, highlighting best practice examples that businesses of all sizes can emulate. Follow these strategies and reap the benefits of increased engagement, including:
—Getting people talking about your brand
—Learning more about your customers
—Learning more about your competitors
—Develop and solicit feedback on new marketing strategies to communicate with potential customers
Download 11 Strategies to Increase Engagement here: http://bit.ly/zZS5G1
#5. “THE SOCIAL FUNNEL - DRIVING BUSINESS VALUE WITH SOCIAL MARKETING” – Most marketers struggle to identify, capture, and leverage the myriad social conversations related to their brands. Marketers face big challenges in knowing how to respond to the different types of
brand conversations happening in the social realm and in prioritizing their efforts on the areas that will bring the most benefits.
To help companies focus staff, resources, and expertise on harnessing and creating value from the overwhelming amount of raw social media data available, the new complimentary e-Book proposes a strategic Social Funnel framework with associated metrics.
Download this white paper here: http://bit.ly/w8CYr5
Make 2012 your best year ever ~ here’s to your success!
Mike Crosson
Moderator and Publisher
www.SocialMediopolis.com
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