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Digital Marketing Director

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CONFIDENTIAL POSITION SPECIFICATION

Position

Digital Marketing Director

Company

Confidential (600 employees, $320MM, not-for-profit)

Location

Charlottsville, VA

Reporting Relationship

Reports to the Vice President, Technology

This person has 3-4 direct reports

 

COMPANY BACKGROUND/CULTURE

Company is the largest educational travel organization in the Unites States and is accredited as a school by the regional accrediting bodies recognized by the U.S. Department of Education. Company specializes in providing educational travel opportunities to more than 300,000 students annually in 85 countries around the world. Their programs support the study of history, science, performance, foreign languages, and business to meet the educational needs of elementary, secondary and university level students, as well as providing specialized international sports and performance conferences, events and festivals.

 

After almost 50 years and several acquisitions, Company now has 600 full time employees in over 20 locations, as well as 600 part time/seasonal associates with $320MM in annual revenue.

 

KEY RESPONSIBILITIES

The Digital Marketing Director is responsible for the development and execution of the company’s digital marketing strategy and program elements to drive awareness of company’s brand and products and sales leads. Digital channels include email marketing, website lead capture, SEO, PPC, social media, and digital advertising. Responsibilities include development of an improved overall website strategy, the successful implementation of the marketing/email automation platform, and managing the integration of marketing information with the company’s CRM. Responsibilities also include the procurement and management of purchased prospect lists and internal customer lists across divisions. The Digital Marketing Director will be responsible for managing a team and ensuring their performance drives business results.

 

Responsibilities include:

 

·         Develop and execute digital marketing strategy and recommended budget in collaboration with the Technology and Marketing organizations.

·         Develop digital analytics strategy with team members, and makes recommendations for improvement based on results and metrics

·         Develop and execute strategy for increasing web leads to meet company goals

·         Assist in development and execution of SEO strategy (including website presentation of company’s product lines, website content, landing pages, social media, and link building programs) in collaboration with VP and potentially with outside consultants

·         Serve as company subject matter expert on email marketing strategy for promotional, trigger, nurture and other campaigns, including developing best practices for creative and call to action, testing, deployment, and analysis of effectiveness

·         Serve as company expert on customer segmentation. Also serves as company subject matter expert on prospect and customer lists and develops process for efficient use within and among divisions

·         Manage relationship with external vendors including database and list providers, and email marketing platform provider.

·         Manage team members to ensure that all department work is delivered on time, on budget, and meet company goals

 

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

Skills and Experience:

·         Bachelor’s degree or higher; technical degree or extended industry certifications a plus

·         7+ years digital marketing experience preferred

·         Strong knowledge of digital marketing best practices and current trends

·         Experience building and integrating a company-wide digital marketing plan

·         Demonstrated success in the development and execution of SEO, PPC strategy and tactics and digital advertising programs

·         Demonstrated success in the usage of email marketing platforms and best practices

·         Experience in prospect list management and customer segmentation

·         Working knowledge of HTML

·         Excellent team management skills: personnel management, project management skills, organizational skills, attention to detail, ability to manage deadlines

·         Excellent analytical skills to measure and improve ROI of digital initiatives

·         Experience managing outside vendors

 

Competencies:

·         Problem Solving

·         Business Acumen

·         Mission Driven

·         Motivating Others

·         Integrity & Trust

·         Customer Focus

 

 

EDUCATION

Bachelor’s degree required. Technical degree or advanced industry certifications a plus.

 

 

COMPENSATION

Compensation will be commensurate with the individual’s background and experience.

 

 

BULLER GROUP CONTACT

 

Juliet Abruzzese

Senior Consultant, Executive Search

This email address is being protected from spambots. You need JavaScript enabled to view it.

The Buller Group, LLC

10780 Parkridge Blvd., Suite 150

Reston, VA 20191

 (O)   215.693.1630

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Vice President, Sales Software Industry Practice, CA

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Vice President, Sales Software Industry Practice, San Francisco, CA
Hitachi America Ltd. - San Francisco, CA, United States

As Hitachi, Ltd.'s global consulting company, with operations throughout North America, Europe, the Middle East and Asia, Hitachi Consulting is a recognized leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realize measurable business value and achieve sustainable ROI.

Its client base includes 35 percent of the Fortune 100 and 25 percent of the Global 100, along with many mid-market leaders. With offices throughout North America, Europe, the Middle East and Asia, Hitachi Consulting employs more than 5,000 professionals across 13 countries with delivery centers in India (Bangalore, Pune and Hyderabad), China (Guangzhou) and the United States (Fargo, North Dakota) to offer global delivery scale. For more information, visit www.hitachiconsulting.com .
Purpose of PositionHitachi Consulting's Software Industry practice is currently experiencing significant growth and we are actively recruiting strategic thinking, entrepreneurial, and energetic candidates to perform as proven leaders in the markets we serve.Hitachi Consulting's Software Industry Practice seeks a VP to lead business development efforts and to oversee current and new accounts. The VP will lead (or in some cases collaborate with other VPs) the sales process from client acquisition, initial account meetings, qualifying, proposal development to close of the deal.

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Media Sales Ops Assistant - Prn Corp. - CA

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Media Sales Operations Assistant
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IZ-ON Media
is the in-venue television division of Technicolor. You've probably never heard of us but, likely, you've seen us. Our TVs, programming and advertising play to over 100,000 screens in more than 10,000 locations to literally millions of viewers every single day. We're in the business of entertaining viewers during idle times, helping retailers communicate with their customers and provide a huge audience for advertisers to reach their customers. Interested in launching your career in advertising and/or digital media? We're a great place to start!

Our super friendly and interactive Sales Operations team books the advertising deals into our tracking systems and helps ensure that each ad buy has played when and where it should as well as preparing proof-of-performance reports to our clients.. Our Sales Operations Assistant supports this process by entering each buy into our campaign management system and problem-solves with our ad sales and media management teams. This is a great learning experience that teaches all facets of the ad and media buy and is a fantastic entry point into our company and industry.

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Sr. Manager, Digital Advertising

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Location: New York or Boston

An innovative pioneer in file sharing and collaborative systems is seeking a Senior Manager, Digital Advertising to lead the digital advertising efforts globally.

Qualifications:

  • 7 years SEO,PPC, banner and social media advertising Experience in managing a team of marketing and advertising staff Experience in building and managing PPC campaigns Experience with SEO site audits.
  • BA/BS Marketing
  • Experience in B2B enterprise software
  • Knowledge of analytics such as Google Analytics

Please send resumes to :

This email address is being protected from spambots. You need JavaScript enabled to view it.

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Digital Strategist - Beeby Clark and Meyler - NY

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Job Description
Position Overview

Beeby Clark+Meyler, a fast growing leader in media innovation and digital marketing solutions seeks a talented Digital Strategist. The Digital Strategist serves as a member of our growing strategy and social media team. Reporting to an Account Director, you will be the primary digital, social and mobile media strategy lead for well-known consumer brands and be responsible for making these brands' digital and social properties #1 in their competitive space in terms of growth, engagement, innovation and quality.

Main responsibilities will include leading the development and implementation of major digital media programs across multiple platforms and optimizing their performance. Working with our creative team, you will create engaging content, devise and implement sophisticated programs, manage outside vendors and partners, identify and communicate with key influencers, and develop analytics systems to report results and improvement actions to teams members and clients.

Responsibilities:

  • Insights Discovery & Development: Understand and leverage consumer insights to provide solutions and ideas that bridge web, interactive, mobile, gaming, and social media to maximize consumer engagement and program success. This includes leading social media listening/monitoring and secondary research to arrive at insight discovery.
  • Program Development: Contribute to ideation that leads to actionable, big social and mobile programs for agency clients. Works closely with client and internal teams to execute digial media engagements for clients, including managing/supervising community managers for clients' social spaces (e.g., Facebook pages, Twitter feeds). You will maintain acute awareness of new media marketing techniques.
  • Content Calendars / Editorial: Inform and guide the creative and design team in writing editorial copy, blog posts, marketing messages, product descriptions, etc. to post and distribute to the community. Calendars are typically produced weekly or monthly for internal and client approval.
  • Reporting: Generate comprehensive reports that visually represent KPIs and inform the client about potential successes and failures of a digital program. You will understand how to interpret social media data to optimize a client's performance and provide actionable recommendations for continued improvement to both the creative team and clients.

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