Simply Hired is looking for a driven and dynamic B2B marketing leader who has significant marketing experience in all aspects of the marketing function. You are metrics driven and familiar with online search and advertising and you are able to leverage Internet marketing, SEO and SEM strategies.
You will develop and execute the company's marketing strategy. You will be responsible for marketing communications, demand generation programs and product marketing strategies for Simply Hired's Pay-for-performance job advertising platform and family of products.
You will refine the company's positioning and messaging and manage all aspects of brand development, PR/analyst relations, collateral design, trade advertising, customer success stories and social media marketing. Working closely with our sales, product, and partnerships teams, you will ensure that we have consistent marketing plans and initiatives that will appeal to our largest enterprise customers, advertisers and agencies.
You will develop the demand generation strategy, oversee its execution and budgets, including events, and be accountable for the B2B lead generation results for Simply Hired's target audiences. You will establish marketing metrics & reporting that leverages Marketing Automation (Marketo) and CRM (Salesforce.com) tools and practices to support our sales force, grow our brand, and generate revenue. You will work closely with sales to ensure proper alignment of goals and delivery of marketing qualified leads to fuel our rapidly growing business.
You will oversee product marketing by understanding the recruiting eco-system and staying current on new competitors. You will work closely with the sales and product teams to develop go-to-market strategies for all products and target customer segments. You will be the voice of the customer and be responsible for influencing and communicating the product roadmap within the sales organization.