SOCIAL MEDIA STRATEGIST Requisition # 1200736
The Social Media Strategist is a talented and versatile professional who must contribute daily written content and/or features and social media policies for the University's main website, social media sites and for other priority projects while undertaking other core office responsibilities including but not limited to handling some film/media crews. The strategist primarily focuses on written content, from a journalistic perspective, and must be able to convey intended messages accurately and succinctly both through editorial and visual mechanisms. The strategist builds University social media policy recommendations and must keep supervisors, senior officials and University trustees abreast of the University's social media strategy and implementation, including trends, through detailed written reports. The strategist is a key member of Communications' news & editorial team and must support the team as assigned, while also producing at least one substantial social media feature per week. The strategist manages the office's campus social media group, through which he or she advises campus partners on best practices. The strategist can only take on more individualized advising when all other duties are performed to a satisfactory level and with supervisor approval. The strategist helps Princeton remain a leader in social media use in higher education.
The strategist must be an organized communicator who can set priorities, multitask, problem solve, project track, meet deadlines, collaborate and contribute to overall team objectives. He or she must demonstrate: integrity; the capacity to appropriately balance and prioritize work needs; respect for others; a collaborative spirit; the desire for intellectual growth; and, creativity. The strategist must demonstrate the ability to adapt to and present well the Princeton University "voice." This position reports to the Director of News & Editorial Services.
The strategist, under direction of the Director of News & Editorial Services and, when appropriate, the AVP for Communications, will assume duties including but not limited to: