Keeping up with the changes in social media is difficult. Our friends at Marketo are making it a little easier by offering three really good and succinct eBooks. If you're looking to implement or optimize your social marketing in 2013, here are some great resources to help you plan your strategy. And did I mention they are entirely FREE? What's not to like??
# 1 – THE DEFINITIVE GUIDE TO SOCIAL MARKETING – Great if you need an overview of how to market on particular social channels or evolve your social marketing strategy to a more advanced level.
# 2 – OPTIMIZE YOUR SOCIAL CHANNELS FOR LEAD GENERATION – Get more from social. Discover concrete strategies for driving leads from your social channels (great if you're trying to make a case to invest in social programs).