Hot Topics in Social Media Marketing
A Content Marketing Checklist for Beginners
Content Marketing... You've heard of it. At least, if you follow social media marketing at all, you should have. It's the hottest topic in the industry right now - and for good reason. Content Marketing is one of the pillars of the inbound marketing philosophy, pioneered by Brian Halligan and Dharmesh Shah co-founders of Hubspot.... Continue reading.
Exactly How Do You Value a Facebook User 'Like'?
I am the farthest thing from a Quant that you will ever meet so I polled some experts in interactive advertising to help me figure out this question: how do you value a Facebook user 'Like'? Is it based on hard data, like purchases, or softer metrics such as user engagement, time spent, referrals, shares or what? There are a lot of data points to consider when working out a specific value.... Continue reading.