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SocialMediopolis.com Weekly Newsletter - 12/06/12

Hot Topics in Social Media Marketing

A Content Marketing Checklist for Beginners
Content Marketing... You've heard of it. At least, if you follow social media marketing at all, you should have. It's the hottest topic in the industry right now - and for good reason. Content Marketing is one of the pillars of the inbound marketing philosophy, pioneered by Brian Halligan and Dharmesh Shah co-founders of Hubspot.... Continue reading.

Exactly How Do You Value a Facebook User 'Like'?
I am the farthest thing from a Quant that you will ever meet so I polled some experts in interactive advertising to help me figure out this question: how do you value a Facebook user 'Like'? Is it based on hard data, like purchases, or softer metrics such as user engagement, time spent, referrals, shares or what? There are a lot of data points to consider when working out a specific value.... Continue reading.

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SocialMediopolis.com Weekly Newsletter - 11/28/2012

Hot Topics in Social Media Marketing

A Content Marketing Checklist for Beginners

Content Marketing... You've heard of it. At least, if you follow social media marketing at all, you should have. It's the hottest topic in the industry right now - and for good reason. Content Marketing is one of the pillars of the inbound marketing philosophy, pioneered by Brian Halligan and Dharmesh Shah co-founders of Hubspot.... Continue reading.

The Truth About LinkedIn Endorsements

LinkedIn have recently made a very smart and strategic move towards making the LinkedIn platform more relevant, engaging and "sticky". The LinkedIn Endorsement, is the flagship feature of a strategy that has already proven to be highly effective. With many SNS (Social Networking Service) providers all competing for your fleeting and finite online attention - LinkedIn have won a decisive battle in a never-ending war.... Continue reading.

Let Me Help YOU Not Fail at Social Media Marketing

As I'm sure you can imagine, I've had some decent experience in Social Media Marketing by handling all the social marketing / management and community management for this site, SocialMediopolis.com - and our sister LinkedIn Group with over 500,000 members (subgroups included) ... Social Media Marketing on LinkedIn. This has given me a unique perspective and a lot of experience in the SMM "Dos and Don'ts" ... I've decided to share some of my wisdom here with you, because I love our community / readers so much. ;-) ... Continue reading.

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FREE ACCESS to SocialAppHQ's product suite!

139729556I've found a very cool company that has been flying under the radar until I read about them in Robert Scoble's blog.

He said, "They will treat you different" and boy, was he right. I contacted them about our group and they made us an offer we can't refuse: FREE ACCESS to SocialAppHQ's product suite, but only for a limited time. This is WAAAAYYYY cool! It's like a combination of Radian6, HootSuite and Wildfire Apps all rolled into one. And even though they are still in stealth mode, a ton of major businesses already use them including Paypal, Harley Davidson, Papa John's, AARP, BBB, Vin Diesel, Sean Paul, SnapDeal, Motorola and IBM.

It is so easy to use and has such an intuitive and elegant control dashboard that we're using it for SocialMediopolis and several other sites.

You can try it for yourself at no cost - register for FREE for SocialAppsHQ here.

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FREE - Social Media Management Systems Buyer's Guide

social media management systems buyers guide-packshot - 3Econsultancy, a world-class digital marketing publisher, community, research and training group, is providing a Social Media Management Systems Buyer's report – a $400 value – to you absolutely free. I personally have found their reports to be outstanding and highly useful tools in getting under the hood of developing and executing social media strategies. All you have to do is register as a free Bronze member which also gets you access to other benefits, such as free newsletters, research report updates and more.

For those of you sourcing or thinking about sourcing technology providers for your social media management and workflow processes, the Econsultancy's Social Media Management Systems Buyer's Guide is provides profiles of 17 suppliers who can help companies manage their presence on social networks such as Facebook, Twitter and YouTube. The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right technology system.

Social Media Management System Buyer's Guide – get it for free here.

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FREE - Twitter for Business Best Practice Guide

twitterforbusiness-packshot - 2Econsultancy, a world-class digital marketing publisher, community, research and training group, is providing a Twitter for Business social media report – a $400 value – to you absolutely free. I personally have found their reports to be outstanding and highly useful tools in getting under the hood of developing and executing social media strategies. All you have to do is register as a free Bronze member which also gets you access to other benefits, such as free newsletters, research report updates and more.

Twitter for Business is a perfect resource for you whether you thinking of joining Twitter and want to find out more about the social platform, or are currently using Twitter and want a deeper understanding of best practice. This report helps you to understand the value of the platform, why it's useful, and how it can be used for business; as well, sections help you to optimize your Twitter activity, understand what works, and how you can measure and define success.

Twitter for Business - download a complimentary copy here.

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