SAN FRANCISCO, August 1, 2014 — For a second year in a row a social media marketing survey has been conducted by SocialMediopolis.com, a leading website for social media marketers, an unprecedented number of small and medium size businesses are embracing social media as a key strategy in their marketing programs. According to Michael Crosson, the publisher of the website, “While most people think of major consumer marketers as driving the growth of social media venues such as Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, and other platforms, the reality is that many more small and medium size businesses are now successfully driving social media marketing programs.”
“Our Social Media Marketing group on LinkedIn now has well over 1,000,000 members, including 20 subgroups, and more than half identify themselves as SMBs, Small to Medium Businesses. And more than 40% are International, representing over 118 countries. The growth has been nothing short of amazing."
Crosson states that a key venue leading this increase is LinkedIn.com, which recently passed the 300,000,000 member mark. “We have seen a significant increase in companies from one to 100 joining the Social Media Marketing group over the previous year. More importantly, these companies have expanded their use of social media into other services besides Facebook and Twitter. We have seen incredibly strong growth in Pinterest, Instagram and Google+, for example. ” Said Crosson.
Some of the highlights from this study include:
U.S. represents 58%, and the rest of world is 42% of responses.
Independent consultants and Small/Medium Size Businesses (up to 100 employees) comprise the large bulk of the responses: 74%.
The various social media venues such as Facebook, Twitter, LinkedIn, Google+ and others are fairly evenly divided, but Yelp and review services
continue to lag far behind at 1.7%.
36.7% are primary decision makers.
“This survey is a good snapshot of the international social media playing field at the moment. Members of our Social Media Marketing group on LinkedIn.com participated. The group is growing by an average of 1,500+ new members every day, and we poll them annually, “continued Crosson.
About Social Media Marketing:
Social Media Marketing on LinkedIn is an international community for social media marketers. We have also added 20 subgroups to Social Media Marketing. All groups are associated with SocialMediopolis.com, a private community. Together, the properties have well over 1.2 million active members, the largest community in the world of its kind. The group was founded in March 2008, and SocialMediopolis.com was founded in 2011. The company is privately held.