Running contests is a primary Facebook engagement strategy. Super-charge your Facebook contests with email.
Email is far from dead; it is actually an effective way to reach out to the members of your customer base. As your email database likely has many customers who may not be interacting with you socially yet, you have the opportunity through this outlet to activate them socially.
One study showed that email is still a more popular form of Internet communication, with 85 percent using it for email and only 62 percent for social.
You can still activate new fans socially via email with an effective campaign and consistent social branding.
Learn how Facebook contests should work and the do's and don'ts of combining Facebook contests with emails.; download Social Contesting: Activate Your Email Database With a Facebook Contest today!