Today's marketers must recognize and embrace the ironies of our industry in order to win at storytelling. Taco Bell's chief marketing officer explains.
Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015.
Ads in Adobe Flash are being given the boot by Google, which will refuse to accept new ads as of June 30 and will bar them from the Display Network and DoubleClick beginning next year. Google wants advertisers to use HTML 5 instead. Flash has become a popular target for hackers.
Valentine’s Day is a $19 billion holiday that entices over half of the US population to show some love for their significant other. Brands can spice up their Valentine’s Day marketing strategy by tapping into the power of social ads. Here are some tips:
Facebook announced a host of new features for video ads Wednesday, highlighted by an automated captioning tool.
Online video now plays an increasingly key role in strategic marketing, as brands across myriad industries produce original, more emotionally driven content. And as video grows in importance, so, too, will be the ability to measure its value.
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