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How to Use Social Listening to Fuel Your Content Strategy

how to use social listening to fuel your content strategy 01

We're all looking for ways to improve our writing. For us content marketers, this means creating content that speaks to our target buyers, and ideally generates leads.

The key problem: we only have a limited amount of information about our customers and prospects. Knowing how to really speak to them can be a struggle.

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How to Add Multiple Locations to Your Facebook Page

5 digital trends to watch in hospitality marketing

For businesses with multiple locations, managing social media can be both difficult and time-consuming. Luckily, Facebook makes it easy for you to manage multiple location pages, with the capacity to add a map to your main Facebook Page and provide a “Locations" tab.

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Facebook Data Use: Myths and Misconceptions

facebook expands program to boost reach for local publishers

One of the more interesting aspects of the ongoing investigation into Facebook data misuse has been the various revelations as to how, exactly, Facebook is tracking and storing data, some of which have confirmed – or at least solidified – long-standing myths about how The Social Network operates.

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21 Data-Backed Tips for Writing Viral Blog Posts [Infographic]

21 data backed tips for writing viral blog posts

How awesome would it be to wave your magic content marketing wand and make each of your blog posts go viral?

Yeah, that's never going to happen. Sorry.

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How to Determine the Best Influencer marketing Approach for Your Brand

everything you need to know about influencer marketing and artificial intelligence

Ever feel like you want to get started with, or ramp up your influencer marketing efforts, but you're not sure how to get started? You’re not alone, and that’s where this post comes in - by the time you’re done reading this, you’ll have a much clearer vision of how to power your influencer marketing.

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Why Mobile Messaging Should Be Part of Your Marketing Strategy

why mobile messaging should be part of your marketing strategy

Delta’s newest perk is better than free booze – it’s free in-flight mobile messaging.

The airline company announced recently that customers on its Wi-Fi enabled planes will be able to communicate via WhatsApp, iMessage, and Facebook Messenger - at no charge.

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