We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick up the phone and call that one uncle you haven't talked to in eight years. Oh how the world has changed! If I get a Yahoo Answers reply that's over 500 words, I cry TL;DR and move on.
Now I'm not saying that our streamlining of knowledge acquisition technology and the concurrent adjustment of expectations is necessarily a bad thing. I'm saying that we, as marketers and content creators, need to acknowledge that there is a new standard that we need to meet. It isn't good enough to have the right information. It needs to be presented in a way that is easy to read and easy to understand.