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Vimeo to add video monetization route via Apple, Roku devices

Vimeo in app subscriptionsCreators using the VHX platform will soon have a new way to monetize their videos. Video streaming service Vimeo plans to introduce in-app subscriptions for Apple TV, iPhone, iPad and Roku devices.

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The Plot Thickens...

Pierre OmidyarOver the weekend, we learned that Pierre Omidyar, the founder of eBay who’s worth a cool $8.1B, is helping Gawker in its appeal of the $140m awarded to Hulk Hogan.

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Rise Of The Bots (For Facebook, At Least)

Facebook Messenger ChatbotsAs a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working?

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Facebook says goodbye to FBX, hello to mobile products

facebook to sunset FBXFacebook is shifting focus from its desktop retargeting platform Facebook Exchange (FBX) to concentrate instead on Custom Audiences and Dynamic Ads. The newer products enable marketers to retarget consumers across devices, and FBX will reportedly be shut down in November.

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The Social Trick You're Missing: Emails

use social to build email listsTry focusing social strategy on collecting customer email addresses, rather than on likes and shares. Use polls, competitions or campaigns that capture an email and get permission to contact a customer, so you've got an easy way to connect with them again and again.

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Study: 6 in 10 Americans Go Social To Keep Up With News

using social media for news sourceAbout 60% of Americans use social networks to stay abreast of news, and almost two-thirds of that group uses only one network, mostly Facebook, according to the Pew Research Center and the John S. and James L. Knight Foundation.

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