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Mobile video ads get a lift from Apple, Google

mobile video autoplayGoogle and Apple have both updated their browsers to enable mobile video ads to autoplay with the sound off. "This could be a big deal for web video," JW Player's Jeroen Wijering said.

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Snapchat data opened up by Snaplytics for influencers, brands

Snapchat influencer analyticsSnaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.

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The case of Skittles and how to react with real-time marketing

Skittles gains favor with real-time marketingEvery brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing to react?

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Which social marketing tools support Twitter’s expanded tweets

Social tools that support expanded tweetsSome social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.

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How one brand uses Snapchat geofilters to create an omnichannel experience

Snapchat geofilters for omnichannel experienceMGM Resorts is taking Snapchat to the next level. Discover how its geofilters are dominating Las Vegas and what you can learn from its strategy.

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Facebook ads show mobile users local inventory

facebook dynamic adsFacebook has released a dynamic mobile ad product for retail brands that displays only those products that are in stock in nearby stores.

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