"One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with."
Those words were said by a guy named Marshall McLuhan who was a Canadian communications theorist, Educator, Writer and Social Reformer who lived from 1911-1980.
That's right. He died over a decade before the internet, as we know it today, even existed.
The Common Problem
Can you imagine what he'd think about the content overload that exists 32 years later?
From the beginning of time until 2003 we generated a total of 5 billion gigabytes of data.
That's a lot of information!
But it's not that impressive when you realize this shocking fact: By next year we will generate that much data every 10 minutes!