logo f

Contact  | About |

Why Facebook Groups Need to be Included in Your Inbound Marketing Strategy

why facebook groups need to be included in your inbound marketing strategyOne thing I have learned this past year is the value of Facebook groups for my business. And I should point out, I'm not suggesting you start your own Facebook group. I'm not saying you shouldn't, either. If you have something fantastic to bring to your audience, creating your own group may make sense for you.

But what I want to focus on today is how you can simply join Facebook groups that are filled with your peers and target customers, and start building authentic relationships that will organically help you grow your business and your blog.

Continue Reading

How to Create Viral Marketing Content in the Digital Era

how to create viral marketing content in the digital eraIn today's workplace many marketers, brand managers and business owners main focus is to stand out, be seen and heard from the millions of messages bombarding consumers on a daily basis. Thinking of ways of creating something memorable, which will stick in the minds consumer's, often looking at differentiation tactics to do so.

I'm sure most people will agree, it is hard to pinpoint what will work and won't work, sometimes we get lucky while working with great brands is also a big help. Startup businesses and entrepreneurs would find it a bit harder, however, research provides some great answers, in Professor Jonah Berger's groundbreaking work and a Content Marketing must read the book; Contagious, Professor Jonah Berger talks about the 6 principles called the STEPPS concept, on why things catch on.

Continue Reading

Pinterest Announces Ad Groups for Campaigns

pinterest announces ad groups for campaignsAs part of their ongoing efforts to evolve the platform into a multi-billion dollar eCommerce machine, Pinterest has announced another update their ad platform, with the introduction of ad groups for campaigns.

If you’ve advertised on almost any other social platform, the structure will be familiar – ad groups enable you to have more control over how your campaigns are run by testing variations of your creative content and focusing on different audiences, while still being able to track your wider campaign performance within one set.

Continue Reading

Snapchat Marketing for Businesses [The Definitive Guide]

snapchat marketing for businessSnapchat allows users to send and receive self-disappearing photos, videos, and text. In a short period of time, Snapchat has become one of the most popular social media apps. Additionally, Snap Inc., recently valued at $25 billion, is poised to become of the biggest startup IPOs in 2017.

Snapchat has over 60 million daily active users in the U.S. and Canada, making it more popular than Twitter. Additionally, an average user spends 25-30 minutes per day on the app!

Continue Reading

5 Social Media Predictions for 2017 [Infographic]

5 social media predictions for 2017As we near the end of the first month of 2017, we're also nearing the end of the period of predictions and prognostications of what's coming next.

But we've got one more for you - and it's a good one.

The team at MDG Advertising have put together this new infographic which looks at five of the biggest trends they expect to see in social media and digital marketing in 2017.

Continue Reading

Stop Paying For Traditional Advertising

stop paying for traditional advertisingEveryday I come across companies that are spending tons of money on advertising that is yielding them subpar results. This then makes them believe that advertising does not work. What’s the problem with their strategy? They are using traditional advertising in places where their consumers’ attention is not.

The shift towards digital consumption has significantly grown over the last few years, where most things can now be done on the Internet. Most of our social interactions and the way we consume content is largely taking place through mobile devices as a result of convenience and flexibility. The answer to many of our problems can now be resolved at the touch of a button.

Continue Reading

quote 1

quote 2

quote 3