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8 Reports That Every Marketer Needs

6818  essential8 landingNo matter what type of marketing you specialize in (whether it’s social, events, email, content, website or another type) you always need to be able to track and report on your programs. In today's economy, CEOs and CFOs want to hear about growing revenue and profits. But how can you prove your impact without knowing the key high-level metrics to track? Check out Marketo’s ebook, Essential 8 Marketing Reports, to review the top reports that every marketer needs to confidently track program performance.

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Step Up Your Link Strategy to Get Better Search Results (Infographic)

L11-21Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

However, because this process can be manipulated, it’s important that those links be legitimate to avoid being seen as spammy by Google’s algorithms. While organic links are more important than ever, the legitimacy of those links is also more important than ever. With Google placing such a strong emphasis on links, here are a few things you can do to improve your links for SEO purposes.

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Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Today, establishing a social-media presence for your brand has become a checkbox item, a necessary part of building brand visibility and connecting with the 1.5 billion social-media users worldwide.

And brands are spending a lot of money on it.

Companies are spending anywhere between $100,000 to $300,000 (and sometimes even more) to build and maintain their social followings. Between ads, salaries of social-media managers, and of course the requisite marketing tools and services to keep it all together, social is now a significant investment for most brands.

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8 Online-Marketing Terms Business Owners Must Know

If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments.

To help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s vocabulary. Understanding the “why” and “what” will improve your marketing efforts and ability to attract and retain valuable customers.

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Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

TD11-20This week, Twitter opened up its archive to the public, making it possible for users to search every Tweet that's ever been published. According to the site's engineering blog, Twitter's search engine has indexed about half a trillion sent tweets, dating from its launch in 2006. 

Previously, the entire archive was only available to a few partners, like social analytics platform Gnip (which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $10 million investment from the social giant in October.

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