One in five photos or videos on Instagram show up with annoying whitespace around them because people use other apps to letterbox their landscape or portrait imagery to fit in Instagram’s square cropping. So today, Instagram for iOS and Android is dropping the requirement that all photos and videos be squares. Now when users upload photos, they can pinch or tap a format button on the left to post their landscape or portrait photos and videos. Squares are still allowed, though.
Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing?
Yesterday, I wrote about why Pinterest in the best social network for ecommerce.
Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sprout about getting your first follows onside.
So, after you join Pinterest:
Today, the WSJ reported that the NFL’s video test with Facebook ended “quietly” earlier this year. The publication also referred to it as a “partnership,” a term that is used very loosely in business, especially here in the Valley. But hey, maybe Facebook decided to end the thing (we’ve asked Facebook and will update if we hear back).
[New Free Webinar] AUTHENTIC ADVERTISING: How Marketers are Leveraging Social Content to PERSUADE and ENGAGE Rather than Promote – Tuesday, Sept. 1, 12n EST/ 9am PST
If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange - this webinar is for you. The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers.
Click here: http://bit.ly/1DTcaSg
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