The incredible speed and fluidity of social media is a marvel of our digital age.
Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one complaint can quickly gain momentum, putting your brand’s reputation (and potentially, share price) at risk.
As Facebook continues to expand its video push, and with other platforms like Snapchat and Instagram also seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform, and by a significant margin.
Indeed, YouTube recently underlined this by reporting that it now has more than 1.5 billion monthly active users - second only to Facebook - while viewers spend more than an hour a day watching YouTube content on mobile devices alone.
Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being paid for a social media picture that will fade into obscurity over the course of a couple days.
But they’re forgetting about one of the oldest and most robust influencer platforms on the web: blogs.
Search engine optimization is a complex and technical field, which is made even more complex by Google not revealing the various factors which influence their search results.
There's good reason for this, of course - if Google detailed how their system worked, it would help those trying to cheat the system to do so - but at the same time, the lack of true clarity has also lead to a lot of misinformation.
Over the past year, Facebook’s been skirting around the definition of what it is – or more specifically, Facebook’s actively worked to avoid being labeled a media company. And that makes sense – Facebook sees itself as more of a facilitator, a platform for anyone to share their voice. They don’t make editorial decisions, they simply provide the tools through which to share content.
But increasingly, that stance has been tested, particularly as The Social Network has been pushed to crack down on controversial content and misuses of their platform.
As anyone working in eCommerce would know, shopping cart abandonment rates are very high, averaging at around 75%, according to estimates. And those abandon rates are significant - one study estimated that shopping cart abandonment was worth more than $4 trillion in lost sales last year.
While you're never going to get anywhere near 100% completion on all shopping process on your site, that's still a huge amount - anything you can do to reduce this is likely worth investigating.