Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”
Both of these posts still get a high number of views each month, as people are still Googling, looking for the answer to “Is social media good or bad?”
LinkedIn offers a range of opportunities for both individuals and brands to boost their professional standing – but in order to capitalize on those opportunities, you need to be creating and sharing content relevant to your target audience.
And that’s always a challenge – you need to understand not only what people want to consume, but how they want to consume it, and where, and on which device/s they're most active. There are plenty of generic guidelines on this, but each platform is different, and LinkedIn, in particular, requires more specific consideration.
In early 2017, Instagram announced its new multiple-image posting feature, also called a 'carousel'. The option enables you to post up to 10 photos in a slideshow or album, which provides a range of new options - particularly for brands and businesses.
Along with the proven success of Instagram Stories, Instagram multi-image posts are growing in use - no doubt you've noticed them yourself, images with the 'stacked' icon at the top right in the preview stream.
Creating a holistic digital marketing strategy can take months, while effectively executing that strategy - after tweaks, minimal fails and multiple learning curves - can take up to a year.
One stage often omitted from this important process is monitoring your competition. Watching your competitors online can provide a range of benefits, including identifying market opportunities, connecting with companies you should be cross-promoting, back-link insight, ad targeting options and more.
Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn:
"When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later."
Facebook is launching a new ad product which looks to expand on the best elements of the traditional marketing catalogue approach.
As first reported by Business Insider, the new units are called ‘lifestyle templates’ and will take the user from a News Feed add to an interactive display unit, with each of the featured products in an image shown beneath.