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PageLever, which provides analytics tools for brands with Facebook Pages, has introduced a new tool that lets you visualize user engagement on those Pages in real time.Such data is updated by Facebook every 15 minutes or so, but only as raw data. PageLever Now, however, gives you charts showing which status updates are hitting and for how long.

In theory, being able to see this data in perspective in (almost) real time will let you manage your Page more effectively. If a status update is getting unusual traction, for instance, you can amplify its effect by buying a Promoted Post. By noticing the ebbs and flows of post reactions, you can better schedule status updates to maximize your impact. As an added plus, the tool ranks your recent posts not in chronological order, but by engagement so the posts with the most fan reaction rise to the top.Typically, page managers have had to wait about 48 hours to get such reports from Facebook. Google started providing real-time analytics to page managers last September.

Pricing for PageLever Now starts at $99 a month.

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Keeping up with the changes in social media is difficult. Our friends at Marketo are making it a little easier by offering three really good and succinct eBooks. If you're looking to implement or optimize your social marketing in 2013, here are some great resources to help you plan your strategy. And did I mention they are entirely FREE? What's not to like??

# 1 – THE DEFINITIVE GUIDE TO SOCIAL MARKETING – Great if you need an overview of how to market on particular social channels or evolve your social marketing strategy to a more advanced level.

Click here -->: http://pages2.marketo.com/dg2-social-marketing-socialmediopolis.html?source=Online%20Ad&comment=socialmediopolis-onlinead-oct2012

# 2 – OPTIMIZE YOUR SOCIAL CHANNELS FOR LEAD GENERATION – Get more from social. Discover concrete strategies for driving leads from your social channels (great if you're trying to make a case to invest in social programs).

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What is a social network? In general terms, Facebook is a network of friends and family. Twitter is a network of people/things you find interesting. And LinkedIn is a network of colleagues – to cover off a few of the big ones. (I'm still trying to figure out a neat description for Google+ — feel free to add yours in the comments.) But those neat descriptions are simplifications of more complex and changeable realities.

The rules of social networking are mutable. Necessarily so. As the services shift and evolve – to encourage more people to join and do more interacting – your individual use has to change to keep up (or drop off entirely as you abandon the service). And as the size of your network grows it can also demand new rules of interaction that work with a larger audience.

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As Hurricane Sandy makes its way up the Eastern Seaboard, many are without electricity. Without power you could lose your access to Internet via Wi-Fi and, potentially, access to mobile networks. If that happens, how can you still post on Facebook and Twitter to let your friends and family know that everything is fine? Or ask for help?

You can use good-old text messages.

To tweet, first you need to enable your mobile phone on Twitter.com, so do it now while you can. Go to your Twitter homepage, then to "Settings" and then "Mobile." Insert your cellphone number under "Activate Twitter text messaging," and then you'll have to text "GO" to the number 40404.

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Getting your emails read can be a science.

For you business people and students, it is often necessary to "cold email" someone you have never met. Getting a response from that person may be crucial, whether you're applying for a job, trying to schedule a meeting or interview, or getting advice on an upcoming assignment.

The problem: You face quite a bit of competition. The Radicati Group estimated that in 2010, there were 294 billion emails sent each day. On top of that, more than 97% of email messages sent over the Internet are unwanted, according to a Microsoft Security Report.

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LinkedIn is rolling out global video advertising, the professional social network announced Tuesday.

Business owners can now promote their brands using video ads through LinkedIn Ads, the site's self-serve platform, which says it lets users control costs, pay per view or click and, stop their campaign. Until now, companies could only advertise text and image ads to LinkedIn's 175 million members.

The video ads will appear in 300×240 ad units in size, and will compete for impressions the same way that text and image ads do, according to Will Hambly, LinkedIn's online marketing manager.