Facebook is a source of frustration and guilt for many smaller business owners and solo entrepreneurs, who wonder how to make it work for their business.
In the Forbes article 'Why Small Businesses Are Losing On Social Media" author Meghan Casserly interviewed social media guru Ted Rubin who noted "if an expert or strategist tries to sell you on the notion that setting up a Facebook page . . . will open the floodgates to an Internet's worth of sales leads, they're selling you some bad medicine."
Rubin goes on to say, "Social actually can be a powerful lead generator," but not in the way most small business owners think. "Jumping online to check in on Facebook once a day or posting current sales deals isn't going to bring the business in."
One of the most important things that you can do to drive repeat sales is to create an email list (at least according to this study). One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media and email has a huge advantage, not to mention it is much more likely to be the last touch prior to sale. Email closes if you do it right.
This is a great infographic on why email subscribers leave and why they stay. I would add one best practice: consider giving them something. Coupon, discount, widget – little drives people to act than a good incentive or a deal. Let me know your thoughts on this one!
We've once again partnered with Econsultancy, a world-class digital marketing publisher, research and training group, and the Direct Marketing Association, the leading organization for data-driven marketers, who are organizing Integrated Marketing Week June 10-13 in New York.
The lowdown – SocialMediopolis has arranged a 30% discount on both full passes and one-day tickets – learn more and take advantage of these tickets here: http://www.imweek.org/socialmediopolis/
WHY INTEGRATED MARKETING WEEK?
Over three days, we address the issues that the deluge of social media, big data, analytics, mobile, ecommerce, personalization and both multiple channels and devices are presenting you, as a marketer. Just a few of the sessions include:
• Where does social fit in your media mix?
• The Role of Social in Integrated Marketing & Communications featuring speakers from American Airlines
• The Social Enterprise: Creating the Integrated Business, a panel led by Social Media Today
• Measuring Success – Cross-Publisher Effectiveness featuring speakers from Facebook
Along with plenary keynotes from Seth Godin, Brian Solis, Martine Reardon, CMO of Macy's, Steve Arthur, Head of Industry, Retail, Google, and more.
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.
1. Send Pins to Your Friends
See something during your Pinterest wanderings that a friend or colleague might like? You are in luck. You can now tap the "send" button to share it with other Pinterest users, Facebook friends or email contacts.
It's funny how we always leave our own marketing to last.
This past week I've been trawling through our online material and discovered a number of link errors, missing pages, blogs that have vanished and data capture forms that don't captcha! It's scary when you've been on the internet for some years like we have to start filtering back through all that material and realise that some of it just doesn't work any more.
"For the world to be interesting, you have to be manipulating it all the time."
We've all heard someone say "Let's make it social!" or "How do we make it viral?" and "What can we do to make it trend on Twitter?" These statements, while well intentioned, expose the speaker as someone who has no idea what they're talking about. Worse, these questions usually come up well after the new product, campaign or goal has already been set.
Instead, they're questions you should ask very early in the brainstorming process.