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Write a Blog With Global Appeal! 11 Tips That Work Wonders

global blog socialmediopolisDoes your blog have readers from all over the world? If so then your writing and blog style need to have global appeal. For most bloggers having a global audience is a great problem to have and one which can be easily solved with a little forethough, consideration and planning. I was inspired to write about how to create a blog with global appeal by this email I got from a reader:

"I think it would be really good to write a post about how to appeal to a global audience as a travel writer. One of the difficulties we have on the HostelBookers Blog is deciding which posts are most relevant or interesting for our readers. We have readers from all over Europe as well as North and South America and the pacific ocean – how do you appeal to all these people?!"

Sounds like you? Here are my thoughts on how to make your blog have as much global appeak as the Dalai Lama.

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8 Tips for Training Social Media Marketers

social media training socialmediopolis

Does your business have a plan for bringing on social media marketers?

Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?

Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.

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A Marketer's Guide to Accumulating Awesome Online Reviews

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The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions.

So, how important are online reviews to consumers? Survey says: Very! Let's dive into some of the most interesting results to learn why consumers are relying on online reviews more, and why it's critical that your business has an expansive arsenal of positive reviews. Or, if you're already convinced of how crucial online reviews are to your business, skip past that section to read how you can generate more positive online reviews for your business.

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Conversion Assists: How to Leverage Your Site's Most Influential Pages

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If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. I grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists. And to be honest, setting my teammates up for success somehow felt even more rewarding than scoring goals myself.

In marketing, assists can be extremely valuable, too. So for you marketers who have always exercised a bit of a competitive drive as well as a love for analytics, you might just go into marketing shock from all the awesome stuff you're about to learn about the role of assists (and how you can leverage them) in inbound marketing.

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Suck it Up, Buttercup: The World Does Not Owe You a Like or a ReTweet

ReTweet socialmediopolis"I won't write those types of posts, they are beneath me"

"I don't have all day to spend on Twitter, I have a real job"

"There's no way he writes his own posts, can't be"

"Did you hear what she charges to keynote? No way she deserves that much!"

"Yeah if I didn't have any work to do I could probably spend all day on Facebook too"

The last four months of 2011 were my busiest ever since I started consulting on social media marketing in 2006. I spoke at several major events, and did three Live #Blogchats in September alone. In addition, I had regular consulting work for my clients plus a few other projects that were ongoing.

I was hella busy, but it was also the happiest I've been in years. But around August of last year I made a choice which I now regret greatly. I knew the last few months of the year were going to be insanely busy, so I decided to spend more time on my work and presentations, and less time on my blog and Twitter.

Big mistake.


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17 Foolish Mistakes to Avoid as a Guest Blogger

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Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger, in order to be successful.

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