We've all been there: Twisting and double-tapping our phone screens to be able to make out the information packed into a snazzy looking infographic.
As marketers, we often cringe and bear it when we put out an infographic, knowing it'll easily entertain desktop users but require mobile users to work a little harder to glean the information.
Last week, Facebook announced the ability for advertisers to target their campaigns based on a user's employer and education will be removed from the advertising platform.
The decision comes after ProPublica, an investigative reporting publication, found that advertisers could target discriminatory groups such as “Jew Haters” and “NaziParty” in their ad campaigns.
Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out?
This infographic by Joint Views shares 22 tools that will help you improve your emails and impress your readers.
Facebook has announced that they’re merging the functionalities of Ads Manager and Power Editor into a new, integrated tool, which will be called Ads Manager.
As explained by Facebook, “Starting later this week, advertisers will begin to see an updated Ads Manager interface where they previously found Ads Manager or Power Editor. The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager.”
It doesn't take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes it much less likely that you will spend your time with its content.
Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter what your size is. When you do, make sure to do it right and take the time to manage your channel like a professional.
There are plenty of articles out there that cover the dos and don’ts of guest blogging, how to craft the perfect pitch for your dream outlet, and the traffic benefits that guest bloggers can have on your website. But what about seeking out guest writers? What’s the best way to announce that your blog is open for guest bloggers and to entice them into submitting their original content?
While the rules will vary depending on the type of blog you have and the content you’re looking for, if you’re planning on creating some specs to get started here are the dos and don’ts to keep in mind.