Video producer Funny or Die worked with Pantene to create a video, "The Weird Science and Big Business of Working Girls in The Breakfast Club," a humorous tribute to the big hair phenomenon of the 1980s. The Pantene-Funny or Die video spoof was tied to the hair care brands's "Back by Popular Demand" campaign where it reportedly brought back previously discontinued products.
BMW attached its brand to a video series from The Daily, a digital publication designed for the iPad, Android, and Facebook. "The Ultimate Test Drive" features the show's hosts - Danny Dumas and Steven Leckart as they demonstrate an odd assortment of vehicles – from a Zamboni to a HydroBob. And The Onion's A.V. Undercover video music series, which features 25 bands covering 25 songs, scored Starbucks as a sponsor.
Watch the video at Pantene, Starbucks Sponsor Video Content With an Edge