...for Pastors, Ministry Leaders, Christian Music Artists, and Christian Non-profit & Business Owners
Marketing and publicity is not what it used to be. Social Media Marketing is one of the newest but most effective (in reach and cost) tools for marketing. And the industry of ministry is right on board with this revolution.
Do you use social media marketing for your church, ministry, organization or business?
Everyday Twitter, Facebook, Myspace and LinkedIn are being flooded with more and more citizens of the kingdom of God. This is an amazing opportunity for marketing and to achieve your promotional objectives.
Because social media marketing is so new, it is hard to know and understand the best practices required for successful use. I am writing this blog to empower God's people to establish a foundation for create and efficient social media marketing strategies. More to come...
For some, the social media mega-world can be overwhelming. But the first step in successful marketing is to set clear objectives. This is especially true for social media marketing because the options and applications are seemingly endless. Everyday there are new social media sites and technologies. In order to keep a proper focus, objectives must be set.
Don't make the mistake of opening three Facebook pages, blogging about aimless nonsense, and retweeting everything on your screen. Ask yourself a few questions first:
What are my primary goals?
To grow your congregation? To exploit your cause? To increase product sales?
Who is my target audience?
Young people of the urban community? Retired homeowners? The unchurched?
Which social media resources does the audience use?
Message boards? Blogs? The local newspaper?
When will the campaign start and end?
The Christmas season? Gearing up for Easter? All year long?
The options for online marketing are many. There is search engine marketing, e-mail marketing, affiliate marketing, display advertising and now social media marketing. They can all be used as tools to build your branding, generate a following, gain popularity, and receive customer feedback.
Which online marketing method have you found to be most beneficial?
"Promoting the Industry of Ministry with Kingdom Excellence"
Social Media Marketing for Churches, Ministries & Christian-Owned Businesses