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Getting Social Media Marketing Right the First Time

getting-social-marketing-right-first-timeJust four years ago, I felt like you do. Social media was another language. Foreign. Frightening.

Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?

Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed.

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How Will You Use LinkedIn for Your B2B Marketing?

b2b 3There are a number of great ways to do your B2B marketing online these days. Any business owner that wants to grow and increase their reach would be wise to consider multiple options.

With this in mind, it is now worth considering whether or not the time is right to use LinkedIn for this important job. The answer is that it could be very worthwhile if you take the time to go about it in the right way. So how will you do this?

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Drive higher profits with social media. Download the free guide: Connect your Enterprise World by Weaving Technology into the Enterprise Ecosystem.

 

HS8-19Did you know that enterprise organizations that have integrated social media into everyday business processes generate on average 20% more revenue and 60% higher profit growth? It's true. It's about a lot more than individual and independent venues such as Facebook, Twitter and Instagram... it's about imbedding social media as part of your integrated communications, including Customer Service, Business Development, Marketing, Publicity, Employee relations and more.

Download Connect Your Enterprise World: Weaving Technology into the Enterprise Ecosystem to learn how you can maximize the value of your social initiatives across your organization as well as:

http://ow.ly/Ast7A

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The End of Old Media?

old mediaOfcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. This year’s tome is no different, with a headline finding that we now spend an average of 20 minutes more every day using technology devices than sleeping. Apparently the average night’s sleep is 8 hours and 21 minutes – which seems an incredibly long time to me, but then I’ve got three kids and a noisy cat.

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What Types of Brand Videos Do Consumers Want to Watch?

LevelsBeyond-Brand-Videos-Consumers-Want-to-Watch-Aug2014Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a survey [download page] conducted by Levels Beyond. The study results add to a growing body of research suggesting that consumers have a healthy appetite for video marketing, with numerous surveys (such as this one) indicating that online product videos boost consumers’ purchase likelihood. But what types of videos do consumers want to see?

According to the Levels Beyond survey, consumers are most interested in how-to, instructional or tutorial videos (67%), followed by:

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