Snapchat is about to introduce something advertisers have been wanting for ages: behavioral targeting.
Podcast creators are being given the opportunity to take their content to television. Aaron Mahnke's supernatural-focused "Lore" has been picked up by "The Walking Dead" producer Gale Anne Hurd for transition to the small screen.
Publishers are no longer receiving data from Facebook's Graph API feature due to a technical glitch, and the company has not confirmed when the issue will be fixed. The tool gives information on how users are engaging with content, including the number of shares.
Letgo and other upstarts are challenging eBay and Craigslist by offering users new ways to find buyers for personal items. Letgo expects $13.2 billion in gross merchandise value this year and says its mobile app has been downloaded 30 million times.
Twitter is now offering Promoted Stickers to advertisers, but they come at a cost of $500,000 or more apiece. Pepsi was the first taker earlier this month for the stickers, which can be laid over tweeted pictures and can be searched like hashtags.
More Articles ...
- Jivox makes it easier for advertisers to personalize video ads
- Make Customers The Focus On LinkedIn
- Pokemon Go: The Accidental Social Media (Marketing) Sensation
- 'Insta-Communities': Why They Change The Rules For Marketers
- WhatsApp allows Facebook access to user information
- 10 things brands should know about iOS 10