Snapchat is the “it” platform of 2016. It seems to go from one hit to the next, whether Gatorade at the Super Bowl or Snapchat itself making headlines at South By Southwest.
Instagram is drawing in spending from over 200,000 advertisers, and about 45% of them are startups, per Sensor Tower. Wish, Mercari and 5Miles are among the top app startups on the platform, based on indexed impressions.
Young people love Snapchat's face-swap feature, but a National Geographic print campaign showing people with swapped faces fails to grasp the feature's basic appeal, writes Kristina Monllos. The campaign asks people to empathize with one another, but face swapping is little more than a joke, she writes. "Trying to import meaning onto that is naive."
It's not enough to just churn out content. Columnist Mary Wallace has tips on how to create engaging content that speaks to the right people at the right time.
Marketers are often guilty of getting too caught up in the day-to-day craziness of their jobs to remember the true keys to success. This checklist will help jog your memory.
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