A fellowship of NSA spies has been sent forth into the World of Warcraft on a quest to root out nefarious plots against the United State of America. Having to infiltrate many realms to monitor the millions of people playing there, the NSA team donned disguises and adopted alter-egos. Each team deployed into the various realms no doubt had a tactical mix of healers, tanks and damage dealers. You need a good mix of skills on your team to survive this rough world and to get the intelligence you need, especially when you come across a terrorist cell also in similar disguises. If the NSA teams are not good enough with their disguises, terrorist cells throughout WoW are likely to attack them at a moment's notice, especially in the PvP-RP realm (oooh, gotta watch out for that one). But they must succeed. Our nation depends on them.
Meanwhile, the dark lord of the government (is Cheney still in office?) has dispatched Nine Riders of the most terrible form. They are agents of the law operating under the guise of dark, ominous things. In reality, they are there to spy on and terrorize good, innocent dwarves, elves, gnomes and, of course, humans. As long as the Nine are among us in this world, no one's privacy is safe. No one will truly be able to enjoy the pure rush of combat and the thrill of finding booty fit for kings.
I suspect that both the far left and the far right imagine that the NSA's foray into the World of Warcraft is more like the Nine Riders than a fellowship on a noble quest. And Americans in the middle are more likely to see it either as the fellowship (if they see government as a force for good) or a deployment of soldiers to protect us (if they see government as a necessary evil).
Online community management has (finally) risen to the rank of a being a respected and understood profession. There are now official community management titles, proper job descriptions, and sometimes even a bit of budget to allocate. Due to the elevation of the profession, community managers are experiencing unprecedented levels of visibility within the organization. We are now recognized as the voice of the customer, partner or employee for the organization. As the champions of human interaction, community managers are looked upon as the people who enable online relationships and the data-miners who are able to shepherd insights to the forefront of the business so they can act on the information.
Now that organizations are starting to understand community, they are increasingly looking to it to deliver value to the business. With increased responsibility comes a heightened level of accountability. This is causing a significant change in how community leaders engage with peers and communicate about the work they do. The change is both exciting and challenging as it requires new skill sets and an increase in cross-functional collaboration.
No longer can community managers remain in the "safe-zone" of managing the site in isolation, and solely reporting tactical outcomes such as how many new members there are this quarter, how many questions have been answered, and what new content is slotted for publication. This will not be enough to satiate the growing business appetite to understanding business value. Increasingly, community managers are being called upon to codify business metrics and measure of success. It is now a common expectation that community will be able to clearly communicate the ways in which initiative supports and contribute to the top-line, and to work with business to achieve their goals through community. While this may seem to be a daunting expectation, it can be done. In fact, it must be done well for community's long-term survival. And, it is important to present community value in a way that captures executives' attention and taps into what matters most to them- customer satisfaction, new product and service ideas, cost reduction and idea generation for future innovation which leads to top line growth.
Have you ever been left wondering 'What's the point?' after labouring to create compelling content for your corporate blog only to receve little or no direct resonse to your post? The truth is we have all been there. However, according to 2013 report by HubSpot here's why you shouldn't lose heart.
- 79% of companies who have a blog reported a positive return on investment for inbound marketing in 2013, compared with just 20% of 'blogless' companies.
- 82% of marketers who blogged on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who blogged only monthly.
- 43% of marketers have generated a customer via their blog this year.
- HubSpot customers who produced more than 15 blog posts a month generated an average of 1,200 new leads each month!
The Staying Power of Blogging
The real benefit of blogging as part of your content marketing strategy is its potentially limitless shelf-life. It's true that you might not receive the same instant gratification for your efforts as you would perhaps, for a presentation or trade show, where you can gauge immediate feedback and opinion. However, unlike these one-off marketing events, blogs can generate hits (and, by extension, sales), months or even years after they are created.
Lazy. Entitled. Disloyal. Coddled. Arrogant. Sloppy.
Does this sound like the type of person you'd want to hire? Me neither.
Call them stereotypes or misperceptions, but if you're curious about why members of Generation Y, or millennials, are often described using these terms, look no further than the job trail.
Oh no, here comes another cranky post from a baby boomer, bemoaning how our future leaders can only be described as slackers ... and that's on a good day.
Hold there. First, I am part of Generation X, the tweener generation between the baby boomers and millennials. I like to think that means I can relate to both sides, even if just a little. Second, I am not here to criticize, but to help.
Here's a dose of reality: The U.S. Bureau of Labor Statistics predicts that by 2015, millennials will overtake the majority representation of the workforce, and by 2030 this generation will make up 75 percent of the workforce.
So they ain't going nowhere, people.
As the year 2013 comes to an end, marketing experts and internet professionals are taking a look forward to what the marketing terrain will be like in the year 2014, especially in the area of content marketing.
2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.
For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!
These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014. The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.
So, whether you are a B2B or B2C business and you are among those who intent drive out-standing results for your content marketing spend in 2014 then you need to study this infographic very carefully because you will definitely get something from it!
Pinterest is all the rage right now and for good reason. Pinterest is a powerhouse network. Use it strategically, and it can really boost your traffic and sales. While there is no doubt that Pinterest and retail go hand in hand, it shouldn't be ignored if you aren't an online retailer.
As with any social network it comes down to using it correctly to communicate with your audience.
Here are some quick stats and facts about Pinterest:
-Conversion rates for Pinterest traffic are 50% higher than other referring traffic. (via VentureBeat)
-Pinterest users spend more money, more often than any of the other "BIG 5" social networks. (via comscore)
-There are 70 million users worldwide (via TheNextWeb)
-80% of pins are repined. (via ClickZ)
-Pinterest refers about 20% of all commerce traffic. (via AllFacebook)
- Word of Mouth Marketing in the Digital Space
- 8 Things You Should Never Do on Your Company's Social
- Your LinkedIn Inbox Just Got a New and Improved Look
- Twitter Best Practices: 11+ Tips for Tweeting Well
- Facebook's New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete
- Instagram Introduces Instagram Direct