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Bridging the Skills Gap in Social Media

bridging-skills-gapQuestion: What is now regarded as one of the top 3 essential digital skills for an organization’s success but is usually found between a rock and a hard place?

Answer: Social media.

Are you surprised? I wasn’t.

Consider this: Capgemini released a study reporting that 90% of jobs over the next year will require digital and social media skills.

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Free Webinar: Social Media Marketing Intelligence, the Key to Marketing Success

3-31offerWe all know that Social Media has become the indispensable marketing tactic for companies of all sizes. Due to the fast paced, ever changing technology landscape Social Media marketing is a challenge for marketers to stay on top. Here is a great free resource to help you hone your skills and stay current:

1. Social Media Intelligence - FREE Webinar

While many companies have recognized the importance of Social Media marketing, there is still huge gaps into way social conversations are translated into marketing intelligence. Attend this free webinar and learn how to leverage social conversations and turn them into marketing intelligence.

Click here:

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[New free eBook] Leveraging Psychology in Digital Marketing – the Smart Way to Build Customer Demand

3-19mktoHave you ever been in a checkout line after shopping and grabbed one of the chocolate bars, sodas or videos while you're waiting? Of course, we all have. When you're at your local grocery store, the last minute decision to buy an additional item is an impulse driven by consumer psychology.

Download Marketo's new ebook to see how incorporating these principles into your marketing campaigns can increase engagement and revenue for businesses of any size.

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8 Winning Habits of Social Media's Top Brands

8-winning-habits-of-social-media-top-brandsIn 2015 social media’s top brands are focusing on content in their marketing and advertising campaigns.

These winning characteristics should give you a clue how to use the habits of the web’s top brands in your own social media:

1. Invest in Facebook

It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.

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