Every time I see one of those “best times to post on social media” posts, I always cringe a little. Not because they’re wrong – the authors have conducted research, looked at when people are most active online and matched that to engagement levels, the process makes sense. But the information is just too generic. You can’t say “every brand should post at 11am on Friday for best response” because it depends on your unique audience.
Every brand has a different market, a different following and different people within it. The only way to truly know when the best time to post for your brand is is to test what your audience responds best to. Test, analyze, refine.
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.
But what if you aren't a big name yet? What if you're just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?
Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.
I recently submitted a piece of content that had met the client’s exact specifications. I knew it did, because we’d talked about the topic beforehand and followed a client-approved outline. We’d developed many pieces of content for this client before, so I knew that this piece would be one they’d like.
And then they didn’t.
In fact, they disliked the piece so much that they insisted we scrap the whole thing and write something else entirely.
The update Twitter users have longed for is finally here - images and links at the end of tweets will no longer take up any of your precious 140 characters.
The change opens doors for much more in depth communication on the social media network - Twitter was always designed to be used with phones, but back when Twitter started we only really had SMS which would start to split messages at 140 characters (hence the character restriction). But it’s 2016 now, and I’m so glad Twitter has implemented new updates that keep the core of the network alive, while giving us a little more wiggle room.
Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.
Can I get a Yay? Yay.
Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content as people enter a website.
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