Email marketing is a tried and true method for engaging customers and attracting sales. It's also cost-effective and easy to use; it's no wonder that it's remained a top marketing asset for businesses large and small.
Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we're well into 2017, it's time to address the latest email marketing best practices.
In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks.
At first glance that seems surprising, but such findings have been supported by additional reports – in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for or make purchases and 52% have seen something on Pinterest and made a purchase online.
LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities.
Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective.
With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.
Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.
Whatever industry you’re in, you probably have an eye on the competition. And when you see some of the content your competitors are producing, it’s hard not to strive to do the exact same thing. "They wrote a blog post on the biggest mistakes content marketers make? We should write a blog post on the biggest mistakes content marketers make".
But as they say, good artists copy; great artists steal. Not in the sense of stealing the Mona Lisa from the Louvre, of course. More like taking inspiration from your competitors - but doing it so well that everyone assumes you did it first.
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