Facebook is shifting focus from its desktop retargeting platform Facebook Exchange (FBX) to concentrate instead on Custom Audiences and Dynamic Ads. The newer products enable marketers to retarget consumers across devices, and FBX will reportedly be shut down in November.
Try focusing social strategy on collecting customer email addresses, rather than on likes and shares. Use polls, competitions or campaigns that capture an email and get permission to contact a customer, so you've got an easy way to connect with them again and again.
About 60% of Americans use social networks to stay abreast of news, and almost two-thirds of that group uses only one network, mostly Facebook, according to the Pew Research Center and the John S. and James L. Knight Foundation.
Thirty-second samples of songs from Spotify are now available through audio cards for Twitter users' timelines and Moments. The new feature allows users to hear music without the necessity of following links to Spotify.
Facebook is opening up Audience Network to enable marketers to deliver ads to consumers who don't use its platform. The company is also enabling non-Facebook users to opt out of receiving ads.
More Articles ...
- Twitter changes tack on retail ads
- Why Podcasting Is The Next Big Revenue Maker: Just Ask NPR
- 6 Easy Ways to Lower Your Cost Per Facebook Fan
- Google Map Searches Now Showing Ads Disguised As Pins
- 'The Angry Birds Movie' Gets Brands Posting
- Cuba legalizes small- and medium-sized businesses