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Snapchat Releases New Report on the Popularity of the App Among Sports Fans

snapchat releases new report on the popularity of the app among sports fans

As part of Snapchat’s effort to boost advertiser interest, they’ve been commissioning research reports to better highlight the potential of the app’s audience.

They recently published a report on Snapchat’s unique audience - users who are more commonly active on Snapchat than they are on other platforms.

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Where Advertising Blockchain Companies Miss The Mark

where advertising blockchain companies miss the mark

The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem.

Faced with challenges like pinpointing where exactly ads are running and dodging bots, this new ecosystem remains in the early stages of exploration.

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