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4 Key Benefits of a Social Media Display, and the Questions to Ask Before Creating One

4 key benefits of a social media display and the questions to ask before creating one

A bright, beckoning social media display in your lobby or department can be a big hit with visitors and colleagues.

We’ve all seen these displays - large screens showing a map with social media posts popping up from specific locations; shifting word clouds related to a brand or topic; real-time thoughts from consumers crisscross the large screens and trending hashtags materialize.

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3 Steps in Developing an Effective eCommerce Conversion Strategy

3 steps in developing an effective ecommerce conversion strategy

You’ve just started out with an eCommerce store and you want to make sure you do everything right. Since conversions are crucial for eCommerce businesses, you should focus on building a strategy to drive plenty of sales.

In this post, we'll look at three key areas of focus in developing an eCommerce conversion strategy that works.

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How to Choose a Social Media Management Tool

how to choose a social media management tool

Social media management and monitoring aren’t just about posting and replying, social media is a growing, deeper science.

Companies don’t drive leads or make money by curating three relevant posts a week - if they did, we wouldn’t be writing this blog. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

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WhatsApp Reaches 1 Billion Daily Active Users

whatsapp reaches 1 billion daily active users

Last February, Facebook-owned messaging service WhatsApp announced that it had reached a billion monthly active users, beating Messenger to the same milestone by five months. Now, WhatsApp has underlined its continued growth, announcing that it’s reached a billion daily actives, the second Facebook app to hit that mark.

To put that in perspective, Facebook itself has 1.33b DAU, leading the pack by a significant margin - while in contrast, a popular app like Snapchat has only 166m DAU, underlining the significance of WhatsApp’s presence.

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B2B vs B2C: The Different Marketing Strategies [Infographic]

b2b vs b2c the different marketing strategies

While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.

But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. B2C brands are seeing more success on Facebook, and increasingly Instagram.

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