Content creation can get a bit out of hand, especially if you’ve made the brave decision to outsource some of the work. I’ve dealt with plenty of outsourcers, and it’s a massive task. Trying to keep quality high, content on time and projects organized feels like a full-time job.
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.
There are marketing campaigns and then there are clever marketing campaigns. The former may resonate with you, but they’ll rarely stick with you. The latter are memorable and unique. How would you grade your marketing campaigns? Are they clever, or merely average? If you need a little inspiration, check out the following case studies involving five clever marketing campaigns that dared to be different.
App Store Optimization (ASO), while still a relatively new venture for many marketers, is one of the best ways to promote a new or existing app on a lean budget.
The first and most critical component to ASO, of course, is developing a phenomenal product that people will not only want to use, but will want to share and evangelize on your behalf.
1. Optimize Your Desktop Website To Rank For App-Related Keywords
Focusing app marketing effort into a desktop site may seem counter-intuitive, but online search volume for “app” keywords (especially Android-related searches) has seen stable interest over the past two years:
The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news.
Shortly after 14-year old inventor Ahmed Mohamed was arrested because his homemade clock was mistaken for a bomb, #IStandWithAhmed began trending on Twitter. Talkwalker data shows the hashtag generated almost 1 million mentions mid-week. One Tweet from President Barack Obama garnered more than 400,000 retweets alone.
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