When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck.
The ideal influencer tends to have three key abilities: the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively.
Software helps companies run smoothly. From help desk platforms to communication apps to social media posts, technology helps businesses get to know their customers and employees and build relationships with them.
Twitter is one social channel many companies use, but few use it as well as they should to have truly beneficial interactions. Fifty-seven percent of users have discovered a new SMB on Twitter, and three out of five of their followers make a purchase from a company based on a tweet.
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing?
Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure its impact. As such, it's very common for brands to rely on vanity metrics and not fully understand if their social media marketing is or is not driving tangible business value.
Everyone understands that having a fast-loading webpage is crucial in the modern age, right?
Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.
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