There is a good chance you'll hear the classic question: "What are you thankful for?" at least once this week. But let's be more specific: "What social network are you thankful for?" For many brands, the answer could and should be Pinterest, especially this holiday season. After all, Pinterest shoppers spend $140-$180 per order, and with 70 million users...well, you do the math.
In most cases, holiday campaigns and promotions have been signed, sealed and are in the process of being delivered to audiences on social, but why not take your initiatives a few steps further? Check out these repin-worthy statistics, plus some quick and easy ways to find success on Pinterest this holiday season.
1. Optimize Everything
Board titles and pin descriptions should be rich in keywords. Remember, hashtags no longer exist on Pinterest, but keywords are constantly searched. Clever and catchy titles and descriptions are great, but unfortunately won't be what gets you noticed here.
Cyber Monday is the day retailers love and hate. They love the huge revenue potential, but hate the pressure to perform.
However, the phenomenon is now a well-established consumer holiday, so it's important to avoid a technical meltdown. And even if your site is stable and responsive, there are still ways to grow your sales on Cyber Monday.
Assuming you've got the basics in place, these seven practices can maximize sales in this critical period.
1. Be real time.
Trends and fashions develop fast during this intense shopping movement. The latest gift craze or must-have toy can change in a matter of hours. If you want to maximize sales, track activity in real time and respond in immediately with creative merchandising and offers. If you're only reviewing analytics occasionally, you're going to miss a trick. And if your competitors see the trends first, you could lose out badly.
2. Think about the weather.
Facebook hit all the right numbers during its most recent earnings call last month.
Revenue was up. Profit was higher than any quarter in company history. And user totals were up in almost every category imaginable, including monthly actives, daily actives and mobile.
It's a safe bet that Facebook will see even higher revenue growth in the upcoming quarter — the holidays always produce great ad revenue — but that's not the only reason to be optimistic about Facebook's future revenue stream.
The social network has 1 million advertisers on its platform, a number first announced in June, and double the number of advertisers from a year before, said Dan Levy, Facebook's director of small businesses. One million advertisers is an impressive figure. Equally impressive is that Facebook has 25 million small businesses with active company pages, which means only 4% of companies that use Facebook to connect with customers are also using the site to advertise. That's a lot of potential advertising revenue sitting close at hand.
I am not big into definitions. I don't like arguing. And I don't like sharing ideas unless I know there is substance, strategic thinking and experience to back it up.
Here is an idea that I believe is critical as we move into 2014. Brands need to get content right. Content is how we reach consumers and change their behavior. It's pretty obvious, I know. But the reality is that the external landscape will not change just because you're frustrated with engagement, number of "likes" and other measures.
You have to change and adapt. You have to evolve the way you think, operate and communicate with your customers and prospects.
The reason why many of us struggle with content, storytelling, and being able to scale our content operations is because we perceive content at a very elementary level.
Determining the ROI of social media marketing activity is a convoluted and complicated challenge that many – if not most – businesses and brands struggle with.
In an effort to better measure the value of social media marketing, a recent Business Insider article reports that, 'many brands are moving away from metrics that purport to measure ROI on social media'.
This indicates that even many of those businesses and brands that thought they had a formula for placing a monetary value on their social media marketing activity have since reevaluated their methods and abandoned them as a result. This is likely due to a realization that their own valuation criteria were fraught with issues.
In this "let's get physical" edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook's new system of applying star ratings to Pages, and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster. In addition to whipping me into shape (her success is mitigated by my constant travel and inability to put down the cheeseburgers and IPA), Lindsay is also a guest star on the Discovery Channel show Porter Ridge, which is filmed around here. Lindsay and I live in the urbane college town of Bloomington, Indiana. But just outside of town, things get rural and ...... interesting. Thus, a "reality" show about those happenings.
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