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12 Word Power Pointers for Writing Marketing Content

12 word power pointers for writing marketing contentIf it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual - it’s the best writing guide I’ve ever read.

If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to improve your writing, you know I will. It’s my job to improve your word power. I can do it for you, with you, or consult you on it.

Provost’s book, published in 1985, includes a chapter titled. “12 Ways to Give your Words Power.” Who doesn’t want that?

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Grow Your Email List Faster with Lead Magnets

grow your email list faster with lead magnets

Most of your first-time website visitors leave without buying. And few come back.

You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s not. Even great sites convert newbies to customers at a low rate. There’s no shame in it.

But there is shame in missing the opportunity to capture your visitor’s email address.

Are you with me?

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Using Your LinkedIn 'Experience' Section to Boost Discoverability

using your linkedin experience section to boost discoverabilityIf you're using LinkedIn to sell and market yourself, your products or your services, it’s critically important that you narrow down your approach in order to appeal to a few specific audiences.

More than anywhere else online, the riches truly are in the niches on LinkedIn.

It all begins with making your LinkedIn profile page what I call “client-facing.” This strategy will help your target audience find you more quickly and easily, which, in turn, helps you to win new business on the platform.

I’ve shared elsewhere about how to do this in your LinkedIn profile headline and summary sections, but today I'm going to share another important area to make "client-facing" — and that's within the “Work Experience" section of your profile.

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New Report Shows Brand Performance on Social, Broken Down by Industry

new report shows brand performance on social by industryWhich industries perform best on social, and on what platforms are they seeing the most significant growth?

These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.

To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.

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The Hottest Digital Advertising Trends in 2017 [Infographic]

the hottest digital advertising trends in 2017The world of digital advertising has gone through a lot of changes in recent years.

There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.

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