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Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options

facebook continues to test news feed options to prompt more engagement

With influencer marketing on the rise, and with Facebook trying to find new ways to lure more influential creators to their network (particularly video publishers), The Social Network is now working on a new influencer marketplace platform, which would enable brands to find relevant influencers based on specific characteristics, then organize deals to help them boost their efforts.

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