What do you do if you’re Facebook?
Amid the waves of criticism over the way in which Facebook data has reportedly been misused to effectively penetrate people’s thoughts and target their psychological weak points, The Social Network is tasked with not only weathering the storm, but also keeping their ongoing initiatives moving, which includes getting more people to use Facebook more often.
Facebook has been putting significantly more emphasis on groups of late - and for good reason.
Facebook Groups are used by more than a billion people each month - more than Instagram and Snapchat combined - and according to Facebook more than 100 million people are members of what they call "very meaningful" groups.
If you work in digital marketing, you already know that video is a big deal. You likely also know that live-streaming can have significant benefits, and the natural progression of live-streaming is creating your own video programming, dedicated, regular shows that can drive increased engagement and boost brand awareness.
Algorithms now dominate the social media marketing discussion - almost everywhere you engage, within almost every platform you use, machine learning and data sorting is used to decide what it is you see.
The year's certainly moving along quickly - it feels like only yesterday we were debating the impacts of Facebook's News Feed re-focus onto content from family and friends (which was announced in January).
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