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8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights

8 reasons why google analytics data will never match your facebook insights

Tracking the performance of your social campaigns is critical in maximizing your success. But the fact is that your Google Analytics data and your Facebook data will never match entirely.

Why is this?

The only way to accurately measure your Facebook data is through Facebook reporting itself - here are some key reporting notes on the variations between the two, why they exist, and what you need to watch for.

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Why Podcasting Matters to Marketing [Infographic]

why podcasting matters to marketing

You may not be aware, but podcasting has seen a big increase in popularity over the past few years.

According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis. For comparison, 21% of Americans use Twitter – so the same amount of people tweeting are listening to podcasts, yet I’d hazard a guess that no where near as many businesses are using podcasts for marketing as they are tweets.

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Facebook's Testing a New 'Topics to Follow' Option to Get More Content into Your News Feed

facebooks testing a new topics to follow option to get more content into your news feed

In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.

As explained by Mosseri:

“We want to a better job helping people learn about stuff that they might not even know exists yet, but they would love or find interesting or meaningful in their lives”

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4 Tips to Keep Your Brand Coherent Across Platforms

4 tips to keep your brand coherent across platforms

New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform has different requirements and strategies that work to reach your customers - Instagram's focus is on photos and videos, Twitter limits you to 140 characters. There can be a lot of different elements to juggle once your social media deck gets stacked up.

On one hand, this is great, because it allows for a broader reach across several channels. But a formidable challenge can quickly present itself: how does a company keep the consistency of its brand in the face of all these different platforms?

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