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Social Media Karma and the Golden Rule

SK10-8Have you heard of the golden rule? Do unto others as you would have them do unto you. In other words, treat other people in the way you’d like to be treated. This same rule applies to the world of social media.

So think before you tweet. Here are a few etiquette rules:

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Using Social Media to Drive Sales & ROI – Complimentary Webinar on Oct.8 and again on Oct.15

 

IE10-7As marketers, we all agree that social media presents a unique opportunity to increase sales and drive business growth. But the devil is in the details – what are the most effective tactics to achieve success? This upcoming webinar will help us look at some unique ways of calculating Social Media ROI through both qualitative and quantitative methods while looking at social in a holistic manner across your entire organization.

Sign-up for this free webinar here and learn how to generate sales with Social Media: http://bit.ly/smroimc

Note: Because of technical limitations, the webinar holds only 1,000 seats for each session on Oct. 8 and Oct. 15 so sign-up before all seats are filled up!

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How to Plan a Social Media Strategy in 12 Steps

12-10-8It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.

Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.

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Facebook’s Audience Network Goes Global

FB10-7Facebook's Audience Network now allows advertisers around the globe to purchase ads powered by its targeting data that are hosted on third-party apps.

The social media giant officially launched the Audience Network at its f8 global developer conference in April of this year. The mobile ad platform is designed to help marketers deliver the most relevant ads on the right apps, and serves as a bridge between advertisers and developers. With it, advertisers no longer need to hire sales teams or need to figure out the right audience and measure by themselves. Developers too, can simply monetize their apps by hosting Facebook ads.

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37 SEO Experts Those in the Know Follow

SEO10-7Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.

I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?

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