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13 Content Marketing Tips

Written by Michael Bird on .

13 content marketing tips

Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people – and if that didn’t work, huge billboards?

These days, businesses are slowly giving those campaigns up in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.

When we think of what businesses use to speak to their audiences, the list most commonly goes like this: email newsletters, social media posts, SEO-optimized blog posts and podcasts. On a general level, the type of content businesses use depends – and should depend — on their target audience’s online behavior, such as what’s more likely to interest them and keep them coming back for more.


A Sound Social Media Strategy is Imperative

Written by Monica Jade Romeri on .

Brands who ignore social media do so at their own peril.  Although the business world seems to have acceptedsocial-media-strategy2 social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy.  Winning social media marketing is not solely brand-focused; it is about captivating your social audience, engaging your social prospects and delivering real value—in the form of your own original content as well as the high-quality content of others, which you have curated from trusted, industry-leading sources.  The social media landscape is a vast, loud and often chaotic place; breaking through the noise and reaching your captive audience requires a sound social media strategy.

Social Media Has Grown Up

Current marketing trends highlight the reality that social media is serious business; social media as a marketing channel has matured and gained credibility.  Major brands are working harder than ever to engage their prospects on various channels, including social media.  Some have even transformed themselves into media companies and publishers; Coca-Cola has the Cola-Cola Journey, and Red Bull created the full-length feature film on snowboarding, The Art of Flight.  Both are major initiatives to increase fan engagement through not overly brand-focused media efforts—in keeping with the ethos of community-based social media.


Organic Facebook Reach Throttle: The Good News for Brands

Written by Leslie Nuccio on .

If you know what organic Facebook Reach is, you’ve probably already heard that Facebook is throttling the results for brands.  This doesn’t mean that they’re turning it off entirely, but if this Valleywag article is to be believed, your brand’s content will now only reach 1-2% of your followers.  (If you want to know more about Reach or why our Swedish Facebook expert thinks it’s the most important metric on Facebook, the hyperlinked article will help you out.)

To put it simply, Facebook Reach is the same thing as “impressions” in a traditional media source.  It’s the number of people exposed to your content – and it’s how you get Engagement (and on Facebook, Engagement’s by-product is word-of-mouth marketing).  In the past, Reach was earned media: we were able to get those eyeballs in the Newsfeeds of the folks who Liked us on Facebook, simply by posting content on our own owned media (our Page).  And the more people who engaged with the content, the more other folks saw it – not just through the shares and their specific activity feeds (which is more earned media for us, i.e. the holy grail of social media marketing), but because Facebook Story Bumping rewards content marketing engagement by keeping popular content up at the top of relevant user Newsfeeds.
facebook organic reach throttle

Hang on there, marketing folks: the Facebook reach ride isn't free anymore.


What's Your Post-Facebook Social Strategy?

Written by Maggie McGary on .

post facebook social strategy
People have been saying it for a while, and this week voices seem to be getting louder about it: it’s only a matter of time until Facebook is pay-to-play only. First
this, then this, now this….I won’t take up your whole day, but I could probably keep adding links talking about Facebook’s declining organic reach for a very long time. Suffice it to say that the writing is on the wall: Facebook’s free lunch for brands is dwindling fast so don’t be surprised when the inevitable happens and Facebook truly becomes what it already has become for many brands - an ad platform.

So with this in mind, and given that Facebook is probably where the majority of organizations with little or no ad budget are spending most of their time and effort when it comes to social media, I think it’s about time to stop being shocked or in denial about the inevitable and instead start plotting your post-Facebook social media strategy.

What if you woke up tomorrow and you suddenly had to pay to post to your org’s Facebook page, or at least had to pay in order to have anyone at all see what you posted? Would you be able to just re-tool the content strategies for your other social media channels and re-create any lost engagement, web traffic referrals, sales, leads or whatever else it is that you’re currently getting from Facebook on those channels? Or would your whole social media strategy be dead in the water?


Zuckerberg's Grip Already Causes Rift With Oculus Fans Virtual reality backers dismayed by Facebook acquisition

Written by Garett Sloane on .

Facebook CEO Mark Zuckerberg | Photo: Getty Images

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community.

Zuckerberg just announced that Facebook bought the virtual reality headset maker Oculus, a seemingly odd fit but a potentially revolutionary one for the social network. Still, as with many Facebook acquisitions, there is an initial outcry from the community of the acquired digital property.

Turns out some people don't like being a part of Zuckerberg's exotic collection. Just after the announcement, already one game maker protested by saying he wouldn't develop a game for the Oculus.


Instagram Is Already Bigger Than Twitter On Smartphones

Written by Jeff Bercovici on .

Screenshot 2014-03-27 at 9.13.39 AM

This week, Mark Zuckerberg dropped the tidbit that Instagram has more than 200 million users, double the user base it had when Facebook acquired the photo-sharing service two years ago.

With 241 monthly active users worldwide, Twitter still enjoys a modest lead. But in the U.S., on smartphones — the medium through which both services were built to be experienced — Instagram seems to be pulling ahead.

In a new analysis, eMarketer estimates that 30.8 million Americans used Twitter on their smartphones in 2013. This year, that number will rise to 37.3 million. Instagram, meanwhile, had 34.6 million users last year and will reach 40.5 million in 2014.

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